At first blush, it would appear that Playboy's annual ranking of the country's best party schools is completely arbitrary. How else to explain the appearance of the University of Western Ontario in last year's top 10 or Plymouth State the year before?
Says Playboy, the Idle Rich Pub is SMU's "campus hot spot that best describes the student body."
But no, this is science. "Our methodology?" Playboy explains. "We took America's top 100 colleges and ranked them across 900 data points in three categories: sex, sports, and nightlife." Throw them in a blender and, voila, you have a list of party schools that is 100-percent unassailable.
So when SMU comes in first in the magazine's nightlife rankings, as it did this year, you can be sure it's the gospel truth. The blurb accompanying the ranking says it all:More »