JaviP96 Hey Yum! Brands: Just slap a sickle and hammer on that star, and maybe you can offend Russians too.
Update, 1:32 p.m.: Yum! Brands said Thursday that it plans to take down the commie-inspired logo from its new "Vietnamese-style" Banh Shop near SMU. A corporate spokeswoman sent us the following email from Yum! Brands Senior Vice President Jonathan Blum to Mr. Thanh Cung, president of the Vietnamese-American Community of Greater Dallas:
Dear Mr. Cung, Thank you very much for taking the time to speak with us this morning. We appreciate your time.
First, on behalf of all of us at YUM, please accept our sincere apology to you and to the Vietnamese community for unintentionally offending you with the logo of Banh Shop. We have the greatest respect for the Vietnamese people and culture. It was never our intent to offend anyone, but we see we have made a mistake and in hindsight, we should have recognized this logo could be offensive. Therefore, and effective immediately, we are changing the logo and removing the red star from all materials and signage at the restaurant. That will happen by end of day today. We will design a new logo, and would greatly appreciate your reviewing it, along with other aspects of this restaurant, before we make a final decision. We hope that you can let us know if there are any other elements in the new logo or aspects of the restaurant that could be perceived poorly.
We want you to know we have heard the issues raised by you and others in the community, and we are addressing those right away. It is important to us that our restaurant is enjoyed by all, and we hope you can let others know of our sincere apology for the mistake we have made and the actions we are taking to address it.
Christophe Poirier, who heads up new concepts for YUM, will contact you to arrange a mutually convenient time for the two of you to meet to review new logo designs within the next 24 hours. We hope you'll accept our apology on behalf of the Vietnamese community, and that you will feel free to contact either Christophe or me directly with any additional concerns or questions.
Thank you again for your understanding and consideration.
Senior Vice President
YUM Brands, Inc.
Original story: Banh Shop's theme is apparently as red as the tomato slabs on their overpriced sandwiches. The fast food joint, owned by the Taco Bell parent company Yum! Brands, opened three days ago as a pilot restaurant near SMU. But visitors may have noticed more than awkward guacamole and sour cream on their sandwiches. Looking around, the place is rife with underhanded Vietnam War references.
First, visitors are greeted by the shop's red, five-pointed star logo, the symbol for communism. Their motto is "Saigon Street Food" -- which sounds catchier than Ho Chi Minh City Street Food, but gives the creeping impression that the red star, looming overbearingly above the motto, might soon encroach on former Saigon. And there's the overpoweringly red and black website, which lists sandwich choices such as "Grilled Steak," "Grilled Tofu," "Grilled Chicken Breast," "Grilled Pork Meatball," and then, oddly, "The American."More »