When Lyft rolled into Dallas last fall, it was a popular cab alternative for city-dwellers who couldn't afford Uber's "surge pricing" and who also didn't need to travel very far. But that's about to change.
Starting tomorrow, Lyft will go more places, but also cost more.
Starting tomorrow afternoon, Lyft's service area in Dallas will expand to a much bigger grid around the city, making the company more competitive with Uber. That seems like good news for customers, but be warned: that extra service is going to cost more. Lyft is also changing its pricing model in Dallas, using a similar, surge pricing-like program.More »