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| Park and Rec chief Paul Dyer at this morning's briefing, which was anything but brief |
We've had this conversation before. And before that. And before that. Why oh why oh why is Fair Park -- "our jewel," in the words of Dwaine Caraway -- so underutilized, so unloved?
Daniel Huerta, Fair Park's exec general manager, and Park and Rec head Paul Dyer, actually came to the Quality of Life Committee this morning to tell the council about
how Fair Park's being used now more than ever. They came to rattle off a list of events, past and future, to promote roller derby at the Coliseum and races that use Fair Park as a starting line. They came to promote the coming
North Texas Irish Festival and next weekend's
Mardi Gras Texas (with Joe Ely!) and the
Lone Star Karting Grand Prix and EarthDay and the
Top of Texas Centennial Tower (scheduled to open in the fall) and the State Fair's summer-time midway (now known as
Summer Adventures in Fair Park due to debut Memorial Day 2013 and run till the State Fair starts) and the Jimmy Buffet show at Starplex announced this morning and on and on ...
But it was a quick trip through the PowerPoint, after which council members asked all those old familiar questions, among them: Why doesn't the city do a better job marketing Fair Park? (Easy, though nobody brought it up: Because
the city's gutted that particular budget out of existence.) Why isn't the Cotton Bowl used more than a handful of times during the year? What happened to
the promoter who was going to book the Band Shell? Is charging $10 for parking really a good idea? How do we better connect downtown to Fair Park -- because, in the words of committee chair Angela Hunt, to most folks Fair Park feels "miles and miles away" from the Central Business District.
Dyer revealed that as a matter of fact the city did have a "great soccer game booked" for the Cotton Bowl, which was expected to bring 90,000 to Fair Park in the spring. "But they went to Arlington," he said -- Cowboys Stadium, he meant. The reason: Jerry Jones put $300,000 on the table, guaranteed. Said Dyer, "We lose events like that every year. We could have made that money back." But there's no money to offer up. Which, he said, is why the city's talking to the State Fair of Texas about creating a nonprofit that would help not only promote Fair Park but fund-raise on its behalf. (As opposed to the Friends of Fair Park, said Dyer, which is more of an "advocacy" organization.)
It was revealed toward the end of the conversation that Mayor Mike Rawlings,
set to officially bow his Southern Dallas growth plan this afternoon, is talking to folks on the council about a plan for Fair Park. It's due "in the next couple of weeks," said Dwaine Caraway. Dyer sort of suggested what's to come: "If you dismantle it and rebuild it, what do you want to keep?" Ah, but how much tinkering can be done with a National Historic Landmark?
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