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| From long, long ago, George Gimarc with Iggy Pop, who's a pretty funny guy. |
If anyone would know the answer to the question, "Has there ever been an all-comedy radio station in Dallas?" it would be
George Gimarc, who has spent most of a lifetime on Dallas radio whilst also collecting its related ephemera. No, he says. "Not that I'm aware of." Not till now, at least -- or February 1, to be specific. On that date Gimarc, the man behind KZEW's late-great
The Rock and Roll Alternative and The Edge, will take control of 1700 on your AM dial. And he will replace
KKLF's current programming, nothing more than a KLIF simulcast, with his own: all comedy, all the time.
We first told you about Gimarc's venture into the laugh factory in May 2010, back when he was launching what was then known as the Donkey Comedy Network. It has since changed names:
24/7 Comedy. And in recent months it has spread nationwide and even across the northern U.S. border: In October
it took over the Emmis-owned frequency formerly occupied by KGSR's simulcast in Austin, and "we're
killing it down there." Gimarc says the comedy format has also launched in Kansas City, Norfolk and Toronto, among other cities. And in coming weeks it will debut in Phoenix and Raleigh-Durham.
Says Gimarc, the deal in Dallas isn't necessarily permanent, at least not yet. At present KKLF is a Cumulus station, but it must sell the station following its acquisition of Citadel; the chain simply has too many local frequencies. And KKLF's an interesting spot on the AM dial: Originally licensed in Richardson it's not easy to pick up south of, say, LBJ. "We're bringing Comedy to
North Dallas," Gimarc says. "Inside your building, I doubt you
could pick up the signal because it doesn't have that much oomph. It's
more of a McKinney-Sherman-Allen-Addison area kind of thing." Ah, The Golden Quadrangle.
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