Dallas Independent School District has some important things to tell you, stuff that doesn't get reported in the regular old media, so the district is looking at getting into the news media business, Superintendent Mike Miles said this week. Or we guess he said it. The Dallas Morning News said he did, but they're ... ugh ... old, private media. Who knows?
Government + education + news media. Why didn't anyone think of this before?
DISD spokesman André Riley, that's who. Buzz called him up to welcome him to the fold -- we media folk are famously collegial -- and to see if there were any tips we could give him. He said the district has just begun exploring how to expand its news offerings beyond the usual dry press releases and wants to maybe do more reporting and offer more information than standard news outlets have time or space for.
The district is very early in the process, he stressed, sounding a bit like a man who was handed a short-handled shovel last week and woke up today to find his employer had announced he was going to dig a canal.More »