The Dallas Police Department officially unveiled plans this week to encourage officers to tweet more, as part of a wider social-media strategy that includes beefing up the department's blog and Facebook page and posting more photos on Pinterest.
Chief David Brown
We welcome the DPD's expanded entry into the highly competitive world of new media, mainly because misery loves company, but also for what having more cops on Twitter will mean for us: gaffes. The single best feature of Twitter is how it ensnares people into embarrassing themselves in 140 characters.
Eighty officers have signed up for a one-day training program on social-media use. Expect more on Twitter soon, cops say. That many people with thumbs flying make it a statistical lock that someone soon will say something they wish they hadn't or send an inappropriate photo, and that's red meat to those in media old-school and new.More »