The NTTA Is Celebrating the 25th Anniversary of the TollTag For Some Reason

Categories: Transportation

TollTagFlickr.jpg
Phillip Winn
Pop quiz: What was Dallas Morning News personal finance columnist Scott Burns referring to when, in a July 1989 column, he described "a project that may give Dallas, particularly downtown Dallas, a better future" and a symbol of "what we need to be the city we want to be in the 21st century. " Was it the acquisition of right-of-way for DART's planned rail line? Jerry Jones' acquisition of the Dallas Cowboys and, later, of boyishly handsome UCLA quarterback Troy Aikman? The premiere of TV show Dallas' penultimate 13th season?

Wrong. Burns was talking about the debut of TollTag.

Yes, there was a time when people were excited by the idea of TollTags. Suddenly, drivers could imagine a future in which cars wouldn't be backed up five and six deep at toll booths, in which their cars wouldn't need to be overflowing with change, where a trip down the Dallas North Tollway would become as seamless and trouble-free as a walk in the park. Congestion and air pollution would take a hit. And finally, Dallas was finally first at something: The TollTag was the first automated toll-payment system in the country.

Twenty-five years later, people are still just as excited about the TollTag. Which people, you wonder? The people who work at the North Texas Tollway Authority.

See also: First DFW Tollway Became Toll-Free After Debt Was Paid Off. Why Not the Others?

On Thursday, the NTTA will celebrate the 25th anniversary of the now ubiquitous technology at its headquarters in Plano. The guests of honor: the 25 longest-standing TollTag customers.

The thrilling itinerary, which includes "[p]laque honoring 25 longest-standing TollTag customers"; "NTTA Chairman Kenneth Barr honoring customers with plaque"; and "Original model TollTag, current TollTag, Dallas Cowboys TollTag, TCU TollTag, SMU TollTag," kicks off at noon.

Thursday will also, by happenstance, mark the three-day anniversary of the revelation that 41,000 TollTag customers were mistakenly charged during a toll holiday on the newly opened DFW Connector, the 14-month anniversary of the NTTA being granted the authority to block car registrations and impound cars and the one-second anniversary of some poor schmuck getting stuck in the NTTA phone tree for the zillionth time. It also coincides with a regional transportation network that increasingly -- and frustratingly -- relies on tolls.

Send your story tips to the author, Eric Nicholson.


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8 comments
ozonelarryb
ozonelarryb

And we just missed the 2 yr anniversary of the 'cavity search heard round the world. '

Apocalypse
Apocalypse

Hey, we need a new highway. Funds are low, and the state isn't footing the bill. No bond package, we will make it a tollway and once the road is paid for, it won't be a tollway any more. Thats how the first tollway in the metroplex started. What happened when the tollways was paid for? Well the tolls didn't end, they went up, and we built more of them.


Remind yourself of this in the future whenever you hear of something that will cost a fee, but eventually won't. Once people are used to paying, they will always have to pay.

bstewart1987
bstewart1987

Fuck NTTA


I just received an invoice for tolls traveled in Feb 2013.......

MaxNoDifference
MaxNoDifference

@bstewart1987 I received an invoice for $0.00 for the $4.00 in tolls that I paid last month but were incurred in 2012.

TheRuddSki
TheRuddSki topcommenter

@Sharon_Moreanus

That hits the poor hard, especially those with two or more cars.

wcvemail
wcvemail

@MaxNoDifference @bstewart1987

We could invent a weird poker/trivia game with the oldest tolls, most meaningless waste of postage and paper for ridiculous amount, etc.

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