Fort Worth Councilman Joel Burns Wins Twitter Feud with The Weather Channel
Joel Burns probably isn't the only person in Fort Worth irritated that The Weather Channel's app shows pictures of Dallas when it delivers forecasts for Cowtown. But the soon-to-be-former Fort Worth City Councilman, whose 2010 "It Gets Better" speech went viral, is the only one to merit a bitchy response on Twitter.
Burns fired the first shot this morning, warning his 8,900 followers that he's on the verge of abandoning the app:
Rather than ignore Burns or, better yet, address his concerns, The Weather Channel's soon-to-be-former social media rep opted for the cheap shot:
@JoelBurns Sorry to see you go. Good luck on ending bullying.— The Weather Channel (@weatherchannel) May 12, 2014
Burns, who has spent the morning retweeting people making the point that The Weather Channel's reply sure was dickish, also took a moment to challenge the station to donate $100,000 to The Trevor Project, a nonprofit dedicated to preventing suicide among LGBT youth.
The Weather Channel hasn't ponied up the cash, but it has issued an apology.
.@JoelBurns we apologize for our reply this morning. Our response was inappropriate & we're taking steps to ensure it doesn't happen again.— The Weather Channel (@weatherchannel) May 12, 2014
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