Virgin America Is Now Booking Flights Out of Love Field

Categories: Transportation

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Three airlines -- Delta, Southwest, and Virgin America -- have been battling for the final two gates at Dallas Love Field since American Airlines was forced to give them up to settle an antitrust suit brought by the federal government last August.

Virgin is declaring victory. At a Friday morning news conference, CEO David Cush said the company has reached a deal for the gates with American Airlines. It still needs city of Dallas approval, which Cush described as a "routine" technicality.

The city of Dallas sent out a news release Thursday announcing that "there has been no decision regarding any carriers operating at these gates."

See also: Here Are the 15 Cities You Can Fly Nonstop from Love Field Starting This Fall

Virgin must not be too worried. As of this morning, you can visit Virgin America's website to book flights to Los Angeles, San Francisco, New York, Washington D.C., and a few other destinations.

Service to LA San Francisco, and D.C. is scheduled to begin on October 13 (i.e. the expiration of the Wright Amendment) with three nonstop flights. Service to NYC's Laguardia Airport starts October 28 and will include four direct flights. Flights to Chicago O'Hare will be added in 2015.

Virgin will compete aggressively on cost, offering fares as low as $79 and is promising a 30 percent discount over Southwest Airlines, which controls 16 of Love Field's 20 gates.

Send your story tips to the author, Eric Nicholson.


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55 comments
schultzybeckett
schultzybeckett

The same lessons could be learned from the problems in management, oversight and collaboration in all the failures that allowed 9-11, the '08 financial system meltdown and the shuttle crashes to happen (to name a few.) Anniversaries like this give us a great though sobering opportunity to review, reflect, look forward and prevent. Thanks to the author for pointing out these commonalities between preventable disasters large and small, historic and temporary. Same time, next century.

schultzy http://www.contacttelephonenumbers.com/


bippyizod
bippyizod

They are a great airline and I will fly them as Love Field is closer.  I hope they are using the same layout and types of jets as they do in Europe and not those horrible MD 80's that don't look or feel safe from any angle. 

azimmiza
azimmiza

Picking up passengers is free at LOV unlike DFW. Always found it irritating to have to pay the gatekeeper just to P U someone at the airport. A very Back East thing to do.

JackJett
JackJett

This is one of the best airlines out there and we are lucky to have it so convenient.   I would have never believed 15 years ago, Virgin would be flying out of Love.  From Coach to Business to First they do it right.  

RTGolden1
RTGolden1 topcommenter

They're going to have to change the name of the airline.

TheCredibleHulk
TheCredibleHulk topcommenter

Will we be seeing a lot of Richard Branson around town, now?

I'll bet a night out on the town with Richie would be a pretty good time.

James080
James080

Wait until Virgin discovers they have to pay to play in Dallas' back yard. 


Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

DFW and Love are a dream compared to JFK, LaGuardia, and Newark.  Be glad for what you've got in these two airports.  Getting to DFW will be a snap when DART completes its line.  Next up, a train spur to Love itself.

TheRuddSki
TheRuddSki topcommenter

Virgin finds love, achieves market penetration.

Oxtail
Oxtail

This headline belongs on a backpage add of The Observer.

P1Gunter
P1Gunter

Any forward thinking airline would want those gates. DFW is a beating and once the Wright amendment finally gone, Love will be the best local non-international airport.

ScottsMerkin
ScottsMerkin topcommenter

So Virgin ferries a plane in, plans a press conference, announces they have the gates, put on a fare sale, and no one from city hall is involved?  Yeah, that routine technicality Cush was talking about, I dont think it will be so routine, just coming in stepping all over the toes of the City w/o them getting facetime and leading the way.

ScottsMerkin
ScottsMerkin topcommenter

@azimmiza  what is the reason you call it LOV?  Also, you have to pay to pick up at Love, I mean, if you didnt go natural gas, you got put at the back of the line.  Sounds like pay to play to me

wcvemail
wcvemail

@JackJett  
Wikipedia tells me that Virgin America began service only in 2007, so some of the older suits at American may be doubly flabbergasted that not only has Virgin succeeded, but that they've succeeded in maintaining great customer satisfaction, unlike Ryan Air, Spirit, and a few others. I know that Virgin pretty much re-invented Australian domestic air travel just at the turn of this century, and Quantas is still whinging.

TheRuddSki
TheRuddSki topcommenter

@RTGolden1

Just because virgin has found love for now, doesn't mean it's the one. If it were your airline, would you want it to rush into anything so important so quickly?

Remember, it's a Dallas, home of JR.

TheRuddSki
TheRuddSki topcommenter

@TheCredibleHulk

Ya know, considering I'm a spitting image of Sam Elliot in cowboy handlebar-moustache mode, I've never been anything less than impressed with my appearance, nor have most women.

Until that bastard Branson came on the scene. Him and his ten-thousand-dollar hair, his sense of adventure, and all that money.

I feel so... inadequate now, because of Richard Branson. I hope he gets lost in space on his own damn space-plane so I can reclaim my shattered sense of self-worth.

wcvemail
wcvemail

@James080  
Or wait until the equity-demanders discover that Sir Richard ain't gonna play that game. I'll bet the Limey in that match-up.

wcvemail
wcvemail

@P1Gunter  
Do I understand correctly that the hindrance to int'l ops is the lack of customs/immigration facilities? That's the problem with Austin's airport, lack of federal support, as their runway could easily handle transcontinental flights, I believe. There's no technical reason that VivaAerobus couldn't put on daily flights to Monterrey from Love. 

ScottsMerkin
ScottsMerkin topcommenter

@P1Gunter  Not so sure its forward thinking.  There is no room for growth, it's a very limited gain, but for a small airline like Virgin, that can take its current schedule at DFW and transfer it to Love, it makes sense.  

nd68
nd68

@P1Gunter  I agree. DFW is a huge beating. Looking forward to the Wright amendment's demise.

Winglet
Winglet

@ScottsMerkin  The DOT has the final say so in this decision anyway. Virgin has an agreement that the DOT has blessed. I believe they are announcing it this way so that members of the Dallas City Council don't have to look so "MEAN" if they vote against the 500 pound hometown gorilla. Whatever the City Council voted, DOT was going to have the final say so anyway. They had final approval power.  I think this was done this way to keep the Council from having to play politics publicly with the hometown player. 

WylieH
WylieH

@ScottsMerkin Yep... they need to make sure to show Vonciel Jones Hill the proper "respect..."  lol....

JackJett
JackJett

@wcvemail  Once my partner was coming to see me in London and through connection got to fly First Class...and the entire week he was there all he could talk about was getting back on the return Virgin flight as he got a massage and a facial and all sorts of amenities.  In addition, you wouldn't get bitch-slapped for asking for another Diet Coke like you might on AA.   

ColonelAngus
ColonelAngus

@TheRuddSki Come on, Ruddski, you're getting too obvious.  Even your stalker saw through this one.

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

@wcvemail @P1Gunter 

It was part of the sausage making for lifting the Wright Amendment.


Love Field was an international airport prior to DFW opening.

ScottsMerkin
ScottsMerkin topcommenter

@nd68 @P1Gunter  You all should be happy that we have such a large centrally located international airport that is locate about 20 minutes from any part of the largely populated areas of the mehtroplex.  Love is nice and all, but could you imagine having 777s landing at Love all the time and the outrage all that noise would cause.  Anyhow DFW is lucky to have the 2 airports we do, with large airlines offering direct domestic and international flights to pretty much anyplace we want to go.

ScottsMerkin
ScottsMerkin topcommenter

@Threeboys totally agree, usually though, the payoff in Dallas includes council members getting TV time and waving at the camera and their constituents. 

ScottsMerkin
ScottsMerkin topcommenter

@bstewart1987 Since you are being a smartass, I sure hope that picture is not at LOV, which happens to be Monclova International Airport in Mexico.  and if you meant LUV, well that is Southwest's ticker symbol not the airport, Maybe you were looking for DAL, or KDAL as its known by it ICAO code

ScottsMerkin
ScottsMerkin topcommenter

@bstewart1987 and your point?  I never said it was.  So the observer used a stock photo and not one from the actual plane out at love.  The fact is, Virgin ferried a plane into love field last night.  

TheRuddSki
TheRuddSki topcommenter

@ColonelAngus

But Colonel, he hasn't reported in, maybe he's got a problem with that sumbitch Branson too.

But, then again, you don't wanna know how I threw out my back, which affected my skiing career.

TheRuddSki
TheRuddSki topcommenter

@TheCredibleHulk

Sam 'n me, we don't have pornstasches, we got Chuck-wagon specials. You got a problem, amigo, we can just step out for a gentlemanly disagreement.

Besides, Sam never threw a fight in his life.

TheRuddSki
TheRuddSki topcommenter

@TheCredibleHulk

Bald is so yesterday, speaks of cops, bouncers, steroids and combovers. Bruce is no longer a threat.

Besides, I even sound like Sam. Bruce is kinda whiny.

Anyways, keep it under your perpetually-worn hat, but if Branson shows his mug 'round these-here parts, he's toast.

wcvemail
wcvemail

@ThePosterFormerlyKnownasPaul  
What I figured, thanks.

I know that Houston's Hobby Airport (also formerly int'l) is undergoing SWA-led expansion for new international flights in 2015, without sausage-making constraint from Bush Airport folks. What a difference in the two cities (difference #1001). 

San Antonio is barely int'l, with a few flights to Mexican cities. El Paso advertises that they're int'l, as Austin does, but neither actually does it.

P1Gunter
P1Gunter

If you can get to DFW in 20m from East Dallas you are driving a rocket ship. And I live three minutes from I-30. Its a solid 45m drive from here.

The_triplefake_Brandon_Eley
The_triplefake_Brandon_Eley

@P1Gunter  

After Wright, I may use Love more frequently.  But DFW has so many more direct flight options, that I can live with the drive.    

P1Gunter
P1Gunter

It's all relative to where you live I suppose. But if you live in Dallas proper Love is so, so, so much more convenient than DFW. Driving to Grapevine to a sprawling airport is a giant pain in the ass.

ScottsMerkin
ScottsMerkin topcommenter

@bstewart1987 cool, but if you want to try to make a point about something I never even said, well then you get what you got, tomato toe-mato whatever.  

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