One Million Moms Pledges to Destroy Dallas' Kimberly-Clark Over "SAM In My Pants" Ad

Categories: Biz

Dallas-based Kimberly-Clark, the conglomerate behind Kleenex, Huggies and a host of other brand-name personal care items, is blazing a new trail in the market for adult incontinence products.

With its new Poise Microliners, the company is targeting young women suffering from "light bladder leakage" (Kimberly-Clark's phrase) -- customers who probably won't turn to the company's Depends brand. To roll out the new product, Kimberly-Clark rolled out the ad below, which features a woman talking in what seems to be a wildly inappropriate way about having "Sam in my pants."

SAM in this case stands for "super absorbent material," the properties of which the ad demonstrates with a cup of water. Ad Age did a writeup last week, but that's neither here nor there. The important thing to note here is that the commercial is one big double entendre.

wocket.jpg
And don't get One Million Moms even started about Dr. Seuss.
This doesn't please One Million Moms, the American Family Association's socially conservative activist community whose actual membership, we're pretty sure, is somewhere south of seven figures. You'll remember them as the group that boycotted JC Penney's Father's Day ad featuring two gay dads.

See also: One Million Moms Doesn't Like JC Penney's Two Gay Dads At All

"It is the most disgusting commercial that Poise and parent company, Kimberly-Clark, have ever produced," the group's call to action reads. "Some may say 'turn it off if you don't like it' or 'change the channel,' but that is impossible if a terrible commercial comes on all of a sudden while you are watching a decent show. You may not have time to turn it off before you are subjected to the filth. Problems are not solved by burying your head in the sand. Instead, identify the problem and destroy it at the source."

To do so, One Million Moms asks its followers to email Kimberly-Clark to demand that the ad be pulled. So far, the company hasn't complied.

Send your story tips to the author, Eric Nicholson.

My Voice Nation Help
40 comments
EdD.
EdD.

Many televisions and cable boxes have an innovative "mute" feature that makes the sounds normally emitted by television programming disappear until the button is pressed again or the volume settings are adjusted. In the time long ago, before DVRs, pressing "mute" was how many Americans dealt with all commercials, except during the Super Bowl.

connie171
connie171

I have to agree this ad is disgusting.  No woman would ever write that ad, think it's funny or clever, or be stupid enough to put it on the air.  I have to guess the geniuses behind it are men, and really stupid ones at that.  I don't usually agree with the "million moms," but I definitely agree this ad is one of the worst I have ever seen on television.

ScottsMerkin
ScottsMerkin topcommenter

This fucking bitch again.  Oh god.  Lets get some gay folks to go make out in front of her house.  

TheRuddSki
TheRuddSki topcommenter

El infomercial para el dispositivo de elongación de pene mostrado en canales en español, con la córnea, labio lamiendo a mujeres de pechos grandes es uno querrán evitar estas mamás.

dfw_maverick
dfw_maverick

The ad has already paid off for Kimberly Clark, when it gets talked about this much.  I just saw a local news show broadcast the ad and talk about the one million moms complaint.  Free publicity is great for KC.  Plus, the ad is funny

JackJett
JackJett

Are we to assume that some Million Mom's are going to boycott this product by wearing pee stained panties as a way to show their morality. 


Top Million mom says they could turn off the TV but but........ that is impossible if a terrible commercial comes on all of a sudden while you are watching a decent show.........I am really curious as to what they find a "decent" that would advertise such an unholy product.  

dmtrousd
dmtrousd

One million moms? That's a lot of mom jeans. That's all I picture when I read about this group. That, and Reverend Lovejoy's wife.

cajunscouse9
cajunscouse9

Its a stupid and tasteless ad. Just like the new Phillips-Norelco spot is. Legendary brands such as these have let their ad agencies lead them astray.

lankyw
lankyw

It only 20 moms, not One Million Moms.

TheRuddSki
TheRuddSki topcommenter

An organized grassroots community speaks out. What's the big deal?

lebowski300
lebowski300

They should rename the group "One Million Moms Who Never Get Laid Anymore"

ChrisYu
ChrisYu

Meanwhile, these 'Moms' are secretly squeezing the Charmin.

justmevajze
justmevajze

well why don't they boycott toilet paper and diaper ads too? smh

P1Gunter
P1Gunter

Who are these people?

Oh right, the ones that kep re-electing Prick Perry.

Juan
Juan

It's trying to emulate the cleverish Kmart "Ship my Pants"-esque ads and failing miserably.

crford
crford

I went to the Million Moms page and sent an email to them in support of the commercial.  I think it's pretty funny and it's generating buzz for their product...

Goober-Patrol
Goober-Patrol

Do they make these in an extra large to place over the mouths of out of state commenters?  They would need to be super absorbing and white.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

Offensive?  No.  But KC sells hygiene and paper products, not sex toys.  I have to wonder why they felt risqué was the way to go in this commercial. 

jesdynf
jesdynf

Last time I checked they had something north of forty thousand members, although there was no way to tell which ones were genuine angry moms and which ones just wanted to watch the show.


I've always thought it was patently unfair that more people don't crap on them for their /name/ being a lie they tell because they think lies bring them power. (To be fair, that belief has worked well for them and has given them attention and reach far beyond what they've earned.) If I started a Facebook group that claimed to represent "One Hundred Fifty Billion Americans", would I get frequent and uncritical media attention too?

TheCredibleHulk
TheCredibleHulk topcommenter

There is nothing as exciting as having a squirrel in your undershorts.

Nothing.

TheRuddSki
TheRuddSki topcommenter

This is why we can't have Benny Hill anymore.

Ya know, they probably get alerts when the organization's name is cited. If they come here to see what you've written and that cloud-woody banner ad is up, y'all are in deep shit.

CogitoErgoSum
CogitoErgoSum topcommenter

@connie171  Your "outrage" is absolutely amusing. It's a sexually suggestive TV ad. Have you been watching TV in the past 10 years? There is sex and violence everywhere. I'd be more concerned about the violence than the sex. How bout this -- turn your TV off and read a book? There, problem solved.

ScottsMerkin
ScottsMerkin topcommenter

@connie171  right, because there is not a single woman in the working world that doesnt have a dirty mind or sense of humor.

ScottsMerkin
ScottsMerkin topcommenter

@JackJett  right, maybe these bitches should boycott the TV stations that sell the ads, then maybe they'd get off their fat asses and do something positive, like take their kids to a park or a zoo, instead of worrying about what's on the tube

TheRuddSki
TheRuddSki topcommenter

@Myrna

They trolled the million moms, got free publicity.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

@jesdynf  Big Kitty tried to organize a Million Cat March to protest non-natural ingredients in Purina products, but she was unsuccessful.

connie171
connie171

@CogitoErgoSum @connie171  I'm no prude, but think of it this way: if you are a woman and you are using that product, you're either leaking or bleeding.  Isn't that sexy?  The disconnect to me between what they are selling and what they are suggesting is off.   Perhaps "disgusting" is too harsh a word.  Puzzling is a more apt description of how I view that ad. 


ScottsMerkin
ScottsMerkin topcommenter

@whatshisface why is it sad.  Because I see nothing wrong with the commercial, or that I dont agree with the group.  They'd probably call the cops if a couple gay people were making out in the street in front of their house.  Are they trying to shield their children from the reality that gay people exist?  Or are they afraid that their children may turn out gay by just seeing gay people on TV?  Either way, they are very ignorant people at a minimum

TheRuddSki
TheRuddSki topcommenter

@lebowski300

Vaginas don't have noses.

TheRuddSki
TheRuddSki topcommenter

@PlanoDave

Oh, that's what they mean by "Vagina Mono-logue"

multiculturegirl37
multiculturegirl37

@connie171 @CogitoErgoSum  actually I buy Poise and I think it's funny. I think it's stupid to be all hush hush and shaming about things that are normal. I think they are targeting a younger audience like child bearing age women who may have leakage post pregnancy. So making it humorous to catch people's attention makes sense to me. 

Now Trending

Dallas Concert Tickets

From the Vault

 

General

Loading...