Globe Life Pledges to Make Arlington Proud, Remove Garish Blue Sign from Rangers Ballpark

Categories: Sports

TexasRangersGlobeLifeSign.jpg
The Texas Rangers' decision to rechristen their stadium the Globe Life Park in Arlington was easy enough to ignore. However lame the name might be -- and it's really, incredibly lame -- no one could stop fans from calling it Rangers Ballpark.

The blue-and-white Globe Life sign facing outward from the left-field scoreboard was impossible to ignore. At least it was for Arlington resident Leanne Rand.

"I was so disheartened this week when I drove home by the ballpark," she wrote in a letter last month to Rangers and Globe Life officials. "As I rounded the corner coming up Ballpark Way from Division Street, the new signage on the ballpark caught my eye and I am pretty sure I let out an audible gasp."

The sign that once graced the spot, with its antique-looking "Home of the Texas Rangers," had been in keeping with the ballpark designers' mission to "evoke the sense of history and tradition associated with baseball and its great old-time parks," she wrote.

This garish blue monstrosity? The stadium "has been desecrated by this offensive sign."

"My community is upset about the blemish this sign has left on what we have always considered to be the crown jewel of Arlington," she wrote. "Even the Wal-Mart down the street was held to a higher standard when it was built and signage of this sort would not be permitted on that property."

Maybe that Walmart line stung. Maybe it was the 700-plus comments on the "Arlington Proud" Facebook page. Maybe it was, as a company spokesman told the Star-Telegram's Bud Kennedy on Saturday, an honest change of heart. Whatever the case, the sign will be done in green and be more in line with the park's architecture.

"Both of our organizations have discussed this at length and we agree that we should change the sign to something more appropriate to the classic, timeless look of the facility," Globe Life President Bill Leavell wrote in response to Rand's letter.

It will take some time to design and install a replacement, but "[w]e are confident we will arrive at a design that will make Rangers Republic and the entire Arlington community proud."

Send your story tips to the author, Eric Nicholson.


Sponsor Content

My Voice Nation Help
35 comments
Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

I got an advertisement from Global Life in the mail.  I tore it into 50 pieces. 

ScottsMerkin
ScottsMerkin topcommenter

"It will take some time to design and install a replacement,"  Seirously? some time?  It seems to me that sign made it up within a week or 2 of the announcing the sponsor. It shouldnt take that long to reprint the graphic on a green backround


ALso my suggestion would be "Globe Life Park" with Home of the Rangers below it

kunzesaur
kunzesaur

You know what else is a stupid name for a stadium? Minute Maid Park, Metlife Stadium, AT&T Stadium, University of Phoenix Stadium, American Airlines Arena, Reliant Stadium, Staples Center, Wrigley Field, Qwest Field (now CenturyLink Field), Sports Authority Field at Mile High Stadium, Petco Park...

Am I the only one who thinks it's extremely trite (if not actively stupid) to complain about inevitable corporate branding which in turn provides millions of dollars in new team sponsorship funding? 

SportsTaco
SportsTaco

If she thinks that sign is garrish, wait until she sees the football stadium down the street.

P1Gunter
P1Gunter

Fuck calling it that. It is, and always will be, simply The Temple.

TheRuddSki
TheRuddSki topcommenter

@Myrna

What is it about Global Life that would result in such an over-the-top reaction?

TheRuddSki
TheRuddSki topcommenter

@ScottsMerkin

Having had experience in producing and/or jobbing out of large graphics, a two-week turnaround is laughable. Unless, of course, some labor union is involved -unlikely in Texas.

But, if you can sandbag, then sandbag. Always assume Murphy's Law.

kunzesaur
kunzesaur

@ScottsMerkin  You're right, because marketing materials aren't planned and produced in advance of sponsorship announcement. 

renoberkeley
renoberkeley

@kunzesaur  Wrigley Field was named for one of the Chicago Cubs' owners, who also happened to be the chewing gum magnate. It wasn't a sponsorship. That baseball stadium has had the same name since 1926. 


Every other name, I agree with, but leave Wrigley Field out of it. 

JustSaying
JustSaying

@kunzesaur I was making fun of my friend that lived near Phoenix when they named that park after the famed online university. He said that people there were actually relieved when UofP got the rights because the highest bidder was actually the Pink Taco restaurant chain. He wasn't joking.

ScottsMerkin
ScottsMerkin topcommenter

@SportsTaco  The new AT&T Signage on top of the Turd on the Prairie is big and bright.

ScottsMerkin
ScottsMerkin topcommenter

@kunzesaur @ScottsMerkin  if someone spent more than 5 days planning that garbage sign, they should be fired.  You could create that in MS Paint in 5 minutes.  And there are any number of sign shops in Arlington that could have it printed by Wednesday

kunzesaur
kunzesaur

@renoberkeley @kunzesaur  The stadium (and the Cubs) were acquired by Wrigley as a result of a corporate buyout strategy when the Federal League went under (the difference is that back then, corporations were usually just one guy or family; see Rockefeller, Carnegie, Edison, Vanderbuilt, Morgan). The stadium was originally called Weeghman Park. That the Park's new namesake was the name of the owner as well as his corporation makes no difference. Just because the corporate stoogery happened 90 years ago doesn't exempt it.

Does that mean that if Globe Life Park is still named as such 90 years from now no one is allowed to get mad at it?

kunzesaur
kunzesaur

@ThePosterFormerlyKnownasPaul 

Honestly I want to see more strategically clever sponsorship pairings. NCAA football bowl games have the most opportunity in my opinion. For instance, why has the Kohler Toilet Bowl not yet been created?

TheRuddSki
TheRuddSki topcommenter

@tpfkap

A tip o' the hat to Danica Patrick?

TheRuddSki
TheRuddSki topcommenter

@bvckvs

Public-sector parasites and anti-capitalists really hate anything to do with the private sector that won't hire them, so they generally are against corporate branding.

Sports fans accept it, after all, look at NASCAR. Folks in the private sector have a better grasp on the importance of monies given voluntarily rather than taken for forced redistribution.

Unless, of course, they vote democrat.

JustSaying
JustSaying

@dingo ..as he drives up to the park in his Cataract Escarade. We are horrible people.

TheRuddSki
TheRuddSki topcommenter

@Myrna

Ah, a rational, logical answer. See how easy it was?

TheRuddSki
TheRuddSki topcommenter

@Myrna

In regards to junk mail, maybe two rips then into the recycle bin.

I just thought that you had a particular issue with Global Life, because fifty pieces seems a bit excessive.

Out of a burning need to ask an ironical question, into how many pieces do you tear junk mail from companies selling paper shredders?

kunzesaur
kunzesaur

@ScottsMerkin @kunzesaur  And that's fine, if you want another shitty sign to go up in it's place. Here's to hoping some actual quality time is taken on the redesign. That Globe Life even bothered to consider Arlington residents' complaints (not to mention committed to changing the advert) puts them ahead of the curve in my opinion.

JustSaying
JustSaying

@TheCredibleHulk  Maybe if it was in Houston with the humidity. A dry heat at the pink taco is usually a red flag.

TheRuddSki
TheRuddSki topcommenter

@manpanties

I imagine nascar bleachers are more full of down-low public parasites than any sports venues in the land

Not sure how you would arrive at that conclusion, given available studies of NASCAR's fan base.

"They’re 3 percent more likely than the population at large to have a household income of $75,000 or more and just 2 percent less likely to be at the $100,000 level..." That's pretty high-income in the top cities for NASCAR fans.

Average ticket price is $92, FWIW.

http://www.statisticbrain.com/nascar-racing-statistics/

http://www.lasvegassun.com/news/2012/mar/08/statistical-report-offers-beyond--stereotype-look-/

manpanties
manpanties

@TheRuddSki you imply its one or the other.  problem is the teams get it both ways.  they get the public handout and then the private naming money.  I imagine nascar bleachers are more full of down-low public parasites than any sports venues in the land.    

TheRuddSki
TheRuddSki topcommenter

@dingo

这就是为什么我恨美国

Now Trending

Dallas Concert Tickets

From the Vault

 

General

Loading...