Woodrow Wilson's Search for a New Logo is Over

WoodrowNewLogo.jpg
Aloysius Bosch
Last year, Dallas' Woodrow Wilson High School received a cease-and-desist letter from the University of Arizona declaring that the school was infringing on its trademarked wildcat logo. The university agreed, reluctantly, to let Woodrow keep the big tile mosaic on the high school's floor, but all other uses of the wildcat had to be phased out within two years.

Rather than pay some design firm thousands of dollars to draw a cat, the Woodrow Wilson Community High School Community Foundation decided to crowdsource the design, putting out an open call for submissions.

Well, the competition is now over. Seriously -- the deadline was January 31. But the contest is over in a more important sense, in that a clear victor has emerged. His name is Aloysius Bosch. He drew the sketch above, as well as this alternate version:

See also: The University of Arizona Is Forcing Woodrow Wilson to Abandon Decades-Old Wildcat Logo

woodrowlogo002.jpg

To quote Bosch, its "awesomeitude is second only to its majesty, and that's saying something."

But if the logo's simple elegance doesn't convince you of its superiority, Bosch has set up a website to explain why you're an idiot.

There, you'll find instructions on how to draw the logo ("Add two smaller circles to create the eyes. NOTE: It's very important that you DO NOT ADD DOTS. This Wildcat is particularly fierce precisely because its eyes are endless voids into which its prey lose their souls, much like the eyes of a great white shark."), plus 10 reasons why it's the winner.

Here's No. 10:

Can you imagine how awful it would be to be defeated by a team with that on its helmet? There is no way to play Woodrow without experiencing soul-crushing depression. If your team loses to Woodrow, then your team lost to "That Team With That Thing on Their Helmets." And if you win? Well, yours is the team that beat "That Team With That Thing on Their Helmets," so big deal. There is no way to play us without follow-up visits to a therapist, and that means Victory.

Mr. Bosch, we salute you.

Send your story tips to the author, Eric Nicholson.


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21 comments
rusknative
rusknative

Isn't Aloysius Bosch one of the sons of Formykka Dynette Bosch and Kwanzawileyprice Bosch of South Oak Cliff?  Why do art for Woodrow instead of for Booker T.?

G_David
G_David

So was this done by the same guy that did the doodle next to the reddit button up above? 

MaxNoDifference
MaxNoDifference

It looks like one of his ancestors was Hieronymus Bosch.

ozonelarryb
ozonelarryb

This blog and I needed this today. Hooray for wiseasses.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

I just had a scathingly brilliant idea.  Cute cat hats with this logo on it.  I wonder if mine would wear them. 

becoolerifyoudid
becoolerifyoudid

Strangely, this reminds me of the "Hi how are you" mural off the drag in Austin.

holmantx
holmantx topcommenter

Woodies

but I like the concept the kid put forth.

it has all the elements of what makes art work.

strathound
strathound

This is what happens when you cut funding for the arts.

Greg820
Greg820

Absu-freakin-lootley awesome.  I'm gonna go get a white t-shirt and a marker.


rusknative
rusknative

@Greg820 white t shirt is SO racist!  get a black "wife beater" athletic one.

holmantx
holmantx topcommenter

@rusknative @holmantx  

but it gets around the old Beatles song that there's nothing can sing that hasn't been sung.

It would be hard to copyright in this New Media Art world that relies so heavily on digitization.

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