After a Six-Decade Marriage, DMN and WFAA Call it Quits

Categories: Biz, Media

NBCDFWDMN.jpg
The decades-long alliance between the city's best local news station and its only daily newspaper is over.

NBC 5 reported yesterday that it has teamed up with The Dallas Morning News and that the two outlets "will join together on important content like weather, politics and breaking news" in print, broadcast, and online.

This is good news for NBC 5, whose 10 p.m. newscast came in dead last behind its three main competitors during February sweeps. It appears to be bad news for WFAA, the Morning News' longtime partner.

The paper and WFAA go way back. They were corporate siblings for nearly six decades, finally splitting in 2008, when the Morning News and a handful of other papers were spun off from Belo Corp. Gannett Co., which owns USA Today and several dozen dailies around the country, is on the cusp of completing its purchase of Belo and WFAA.

But even if the formal marriage ended, the romance didn't die. Morning News publisher Jim Moroney cut his teeth at WFAA, after all.

See also: Belo, WFAA's Corporate Parent, Just Sold for $1.5 Billion

They still share the same parking lot. WFAA's weather team still gives the forecast on the back of the Metro section. The paper has continued to publish stories bylined by WFAA reporters, including those apparent scoops about Yellow Cab being vastly underinsured, a story broken by WFAA's David Schechter.

Uncle Barky delves into some of the behind-the-scenes drama:

At its height, The News' synergistic arrangement with WFAA8 was far more than window dressing. Managers from both entities met daily to discuss cross-promotional strategies designed to stiffen Belo's news punch while crushing rivals such as NBC5.

The newspaper's eventual ban on critiques of local television news, initiated in early 2000, was a direct result of The News and WFAA8 being very much "in bed" with one another. It also happened to coincide with longtime WFAA8 anchor Tracy Rowlett's February 2000 debut on CBS11 as that station's principal anchor. Efforts to rescind the ban repeatedly were blocked at the Belo corporate level. And The News hasn't had a full-time television critic since September 2006, when this writer took a buyout and then immediately fired up unclebarky.com.

He ultimately declares that, now that the Morning News has hopped into bed with one of WFAA's rivals, "the short distance between them might as well be a moat."

The cross-pollination between NBC 5 and the Morning News is set to begin on January 1. Then we'll finally be able to tell whether WFAA and the Morning News' uncanny convergence on big-time stories (they went live with surveillance video showing a cop gunning down Bobby Bennett within an hour of one another) is the result of coordination or Tanya Eiserer and Rebecca Lopez sharing the same sources.

Update on December 20: Morning News publisher and A.H. Belo Corp chairman Jim Moroney says the decision to part ways with WFAA was a tough one.

"If I was making an emotional decision, I would have always picked Channel 8," he tells Unfair Park. "But I'm running a publicly traded company with shareholders," and the partnership with NBC 5 was best for the bottom line.

On paper, Moroney says the new partnership doesn't look much different from the old one.

"The real question came down to who seemed really enthusiastic," Moroney said.

For years, WFAA and the News had a "check the box" relationship in which each party would fulfill certain basic obligations but no more. NBC 5 seemed keen to have a more intense collaboration, keener than WFAA, which Moroney says declined to match their rival's offer, and keener than KTVT Channel 11, the News' other potential suitor.

Case in point: there were high-fives in the NBC 5 newsroom when the deal was announced, per Eric Celeste's analysis of the deal over at D.

Send your story tips to the author, Eric Nicholson.

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24 comments
quietlou412
quietlou412

Just leave Dale Hansen alone to tell the truth always. What, "along came Jones" fired him from Cowboy game broadcasts because the Pokes just keep on making blunder after blunder? Come on now, pokes have been to 12 super bowls in last 15 years! Hello, hello, hel....

DFWconspiracy
DFWconspiracy

More of the same. Another media merger. This country is down to five major media conglomerates, all spewing the same corporate line, the same goverent propaganda, the same Big Pharma infomercials. Just another reason we're going down the drain.

whocareswhatithink
whocareswhatithink

Between the marriage and pollination words, Im breaking out in hives

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

Whatever.  Myrna will continue to watch Channel 4 at five o'clock.  That Clarice Tinslake is my favorite. 

RobertStinson
RobertStinson

The coverage of this story here, by Uncle Barky and the always late Eric Celeste is disappointing. What's the net gain or loss of the partnership for DMN readers and Channel 5 viewers? The faux tension of Ch 8 and DMN is neither a gain or loss nor is it titillating. The history b/w WFAA and DMN? Yawn.


Tell me what this means for ME, journo-typer.

CogitoErgoSum
CogitoErgoSum topcommenter

AH Belo still owns the DMN. Belo Corp owns the TV stations.

P1Gunter
P1Gunter

Now this is interesting since this year the DMN also partnered up with KTCK radio. They seem to have some sort of strategy to save the paper. Though no idea if it will work.

ozonelarryb
ozonelarryb

Who is the dmn publisher?

Fucking fuck, eric, take ten seconds to proof. No posting is so urgent as to require first draft errors.

EricCeleste
EricCeleste

@RobertStinson Oh, I'm sorry, do my nine jobs conflict with your schedule, Bobby? I'LL TELL YOU WHAT IT MEANS WHEN I'M GODDAMNED GOOD AND READY.

joe.tone
joe.tone moderator

@ozonelarryb This is fixed. Thanks for pointing it out. Nice use of the double-fucks as well. 

DurtyTexMex
DurtyTexMex

jerkin it 8 times while at one job does not count as 9 jobs.... smu alum?

WylieH
WylieH

That's real talk.

PatrickWilliams
PatrickWilliams moderator

@EricCeleste@RobertStinsonGod damn, Eric. So did you make the mistake of going to NorthPark for a little late shopping? Too many espressos? Merry freakin' Christmas, Mr. Happy.

ozonelarryb
ozonelarryb

Thx. Sorry overdid it. Long stupid morning.

ozonelarryb
ozonelarryb

Lighten up, chirrens. Talked to bw today. He was in a good mood, except for dmn story posting headaches.

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