The Sad Tale of Dallas' Chase Giunta, Whose @Chase Twitter Handle Was Seized by JPMorgan

Categories: Technology

ChaseGiuntaFoxBusiness.jpg
Ladies and gentlemen, brace yourself and grab a tissue. No, make that the whole box. We bring you a tale of technological woe, a David and Goliath story in which, alas, the Philistine wins, that will set even the stoniest heart ableed.

Chase Giunta is a 25-year-old graphic designer in Dallas who had the foresight several years ago to snap up his first name as a Twitter handle, thus forcing JPMorgan to adopt the more cumbersome @ChaseNews.

The banking giant was not happy. As the New York Post reported last month, JPMorgan seized the @Chase handle after leaning on Twitter to revoke Giunta's account.

The message was clear: "I was singled out so Twitter could play into the hands of what JP Morgan wanted," as he told Fox Business last week.

ChaseRetweets.jpg

Twitter contends that the Giunta's use of the @Chase handle and the company's trademark blue logo, under which he aggressively retweeted customers' complaints about the bank, violated its parody policy, which stipulates that a fake account, among other things, "should not list the exact name of the subject without some other distinguishing word, such as 'not,' 'fake,' or 'fan.'"

And yet the saddest part of the story is not the ungodly power of banks, or Twitter's fig leaf of an excuse for yanking someone's account. It's that Giunta turned down an offer of $20,000 for the @Chase handle made by a broker just a few days before. You can tweet him your condolences at @ChaseGiunta.


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28 comments
wontunow
wontunow

Chase Bank is nothing but trash.

Why do you people bank there?

OakParkStudio
OakParkStudio

HUH?

So, you are a 25-year-old urban hipster named Chase who spends your free time using Twitter with the "@Chase handle and the company's trademark blue logo, under which he aggressively retweeted customers' complaints about the bank.." and you're sore that the big bad company wants it's trademarked name back?

$20,000 was way too generous for this cocky kid. Why is this even worth responding to? Chase should have wasted ZERO energy in taking it's rightful name back.

Had this innovative forward-thinking young graphic designer spent more time plying his trade and less time being too cute by half, he probably would still be using @Chase because no one would have noticed or cared.

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

Let's see the guy was slamming JPMorganChase; and potentially infringing on copyrights and trademarks; and, now he is whining that the big guy on the playground took away his toy?


Get a life guy, if you annoy a big dog, you shouldn't cry when you get bit.

P1Gunter
P1Gunter

With the emphasis companies put on having a big twitter presence this isn't entirely too shocking. I'm not entirely sure why, but it's a huge deal to a lot of companies. Why a bank would care is beyond me, but I dated a girl that did the social media for Which Wich and it was a huge deal to them.

To me, 20k seems like a light offer when it is the guys name. But he should have known he was gonna lose it once they contacted him, they've got deep pockets....so you just take the money and enjoy a couple years of bar tabs.

ruddski
ruddski

We look forward to the movie.

rogernorthup1
rogernorthup1

How much would you sell your possessions, family or name for, Scotts?  Because it appears as though money talks in your world. Bro.

tdkisok
tdkisok

Those poor bastards at JP Morgan were really being abused by this guy. Can you imagine the torment they must have felt while enjoying millions in profits? The torment they felt inside their multi-million dollar homes? I hope they can move past this because sometimes no matter how high the pile of cash gets......you just got to defend yourself against the little guy.

J_A_
J_A_

What a dummy, probably could've got more than 20k too if he played it right

ScottsMerkin
ScottsMerkin topcommenter

Well there ya go,  If he was using twitter in a different way that wasnt disparaging to Chase Bank, thats one thing.  But he got what was coming to him for using it in the way he did.  Shoulda taken the $20k bro 

observist
observist topcommenter

@OakParkStudio  Wow, your resentment towards young hipsters is so strong that you think they should have their online identities seized without any form of negotiation or compensation?

ScottsMerkin
ScottsMerkin topcommenter

@rogernorthup1 sure does, Id gladly sell my Twitter name for $20k.  In fact, if my twitter handle was that of one of the richest banks in the US Id probably ask for more and settle for that $20k.  I could just start another one BRO

observist
observist topcommenter

@JaniceA  How did he play it wrong?  What play could he have made to get more than $20k?  He didn't accept their first offer, and then they just took it.   

Really the lesson is that everything in Twitter belongs to Twitter.  It's not like a URL that belongs to whoever registers it.

chasegiunta
chasegiunta

@ScottsMerkin I don't disagree with this. I honestly didn't think I was even on their radar. I thought that I would have received an opportunity to change everything (which is what Twitters Guidelines says it does, when handling trademark cases, etc.) I still don't know if the 20k was a legitimate offer, or just someone wanting to get me down in writing that I would accept a monetary offer for my handle. I knew it was a hot commodity so I played it safe- and by the rules. I wasn't the one to complain to the media btw- they were the ones that came to me and thought it was a huge story.

OakParkStudio
OakParkStudio

@observist @OakParkStudio No. Only entitled young, urban hipsters who are shocked...shocked...that when they put up a Twitter account that calls out a big company and trades on his name with a wink-wink...that said company would come after him and want to use their trade name in a respectful manner rather than just being a springboard for nasty customer comments about said company.

That's all.

observist
observist topcommenter

@ScottsMerkin @rogernorthup1  That's probably what he was thinking - Why accept the first offer of $20k when he's got something potentially more valuable, and a buyer with hundreds of billions?

tdkisok
tdkisok

@chasegiunta @ScottsMerkin 


I feel for ya Chase. In the end the big money rules and ordinary folks lose. 


ScottsMerkin
ScottsMerkin topcommenter

@chasegiunta Thanks for answering Chase.  Good honest answer.  Maybe someone at Chase will decide to compensate you anyways after all this hit the news.  good luck to ya

gary386
gary386

@chasegiunta What an idiot.  So you branded it a "Chase Retweets" account and shamelessly copied their identity - I could care less if you claim it was a "wordmark" vs. a logo, it was their branded identity.  And then a broker made you a MORE than generous offer to actually buy the name and you turned down $20,000 for it!  And now you're upset because Chase asked Twitter to give it to them after you were clearly NOT following Twitter's terms of service?  Chase was being magnanimous offering you $20,000 for the name in the first place.  You're just an idiotic douche for not accepting it and now whining to everyone about just HOW mistreated you are by Twitter and JPMorgan!

chasegiunta
chasegiunta

@OakParkStudio I love guys like you... Start bashing on others without knowing the full story. I'm all of a sudden an urban hipster? What the hell does that even mean? First of all, I didn't contact any news media outlets... They all rang me up. Everyone else are the ones making a big story out of it, not I.

Let's go ahead and start with what you're calling a logo, which is actually called a wordmark. That of which, I didn't rip at all. I typed up myself in Photoshop. Next, "aggressively" retweeting? Was I sitting there angry, throwing a fit, clicking away? Nah. I was laughing at the ridiculous stuff, and bringing to light the terribly experiences people had with Chase Bank. You would too. 

I never said anything personally. I branded the account from my personal account, to a "Chase Retweets" account because of the crazy amount of mentions I had not directed toward me every day. Also I did so on the contingency that if I ever got a peep of a complaint, I would change everything back to my personal account. Twitter allows commentary accounts, parody accounts, etc as long as you have the disclaimers. I had two disclaimers on the account- and I expected that Twitter would follow it's own terms of service for handling any sort of complaint- which they didn't. 

They completely ignored every attempt I made to correct the situation. I'm more soured with Twitter than JP Morgan. JP Morgan deserves to be angry for what I was doing. I didn't do solely out of spite though- I just thought it was funny. Didn't think I was even on their radar.

I'll pride myself on being a spring-board for customers who were screwed over by JP Morgan. At least I gave them an avenue for their comments to reach a bigger audience. You, on the other hand, sound like you would be happy ignoring the loyal customers who were taken advantage of by JP Morgan. New job opportunity?

chasegiunta
chasegiunta

@ScottsMerkin @observist @rogernorthup1 I had declined three of his previous offers... Was actually slightly annoyed by the guy. His final offer, made over two voicemails because I wouldn't answer his phone call, was the 20k- to which I didn't even reply. I couldn't tell if the guy was legitimate anyways. Speaking to him on the phone, it all seemed pretty fishy.... Live and you learn.

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