Victory Park Is Getting a Makeover

Categories: Development

NewVictoryParkRendering.jpg
City of Dallas
The biggest tip-off that the above picture is a rendering of Victory Park and not a photo isn't the color saturation or its overall sketchbook quality. It's the presence of human beings, who have tended to steer clear of the rather forbidding development when there's not a Mavs game or a Lady Gaga concert.

Enter Fort Worth-based Trademark Property, which was brought in last year in hopes of breathing new life into the project. So far, Trademark has mostly busied itself with envisioning new parking garages. But starting last week, they began dropping details of a more comprehensive plan to remake Victory Park.

"I believe in two or three years you will see a completely different Victory Park," the development's vice president, Lance Fair, told The Dallas Morning News' Steve Brown.

The new Victory Park will have two-way streets, a movie theater (possibly), landscaping that softens the development's hard edges, and better signage. But the biggest focus is on bringing actual shops and restaurants to fill now-vacant storefronts, and on increasing the amount of retail space.

Judging from the renderings, Trademark is trying to create something along the lines of an outdoor NorthPark, modern but inviting with aesthetic flourishes and a decent amount of green space. Doing that won't be easy or cheap, but Trademark's CEO says the company has learned from past mistakes and is confident it can correct them.

"We can see what's broken, and we've figured out what is frustrating people," he told the Morning News. "What Victory still has is location, location, location."

You'll find more pictures below. We don't want to get your hopes up, but one looks like it might feature a "cake shack." Or maybe it's a "shake shack." Either way, sounds delicious.

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25 comments
Catbird
Catbird

SketchUp renderings are fast and inexpensive yet effective.  I have the guy in the olive tee shirt and shorts in my program. But I don't see WFAA...is that what they're making into the Shake Shack? 

blergchoo.com
blergchoo.com

It's not Cake Shack. It's Shake Shack. A horribly over-priced chain of burger joints in NYC created by Danny Meyers, who ripped off the idea from low-priced burger chains in St. Louis, Missouri. Doubt it would fly in Dallas.

zewkini
zewkini

Without the one-way streets, it would be a nightmare to get in and out during major events at AAC.  Sheesh, this isn't rocket science.

Subnx
Subnx

Don't change the one way streets. Traffic moves just dandy now. We don't need a bunch of left turn traffic to keep people from getting to work.

deepelm
deepelm

As with anything that is trying to right previous wrongs, I am hopeful. But it's almost comical how planning and reconstructing gets done in this city.

I'd like to know what Walkable DFW - Patrick Kennedy has to say about all this and why people don't consult him? Too much money or corporate strings to be pulled.

trek1red
trek1red

If they had not moved the light rail station so far from the arena, they could have foot traffic other than on game days.  This suburban office park was the wrong vision for a "New" downtown.   All I see is acres of parking with a few buildings in the middle.  Overpriced parking, poor access and expensive stores & restaurants do not make for a successful development.

garlandsucks
garlandsucks

you know your douchebag place is a true failure when it fails in dallas..the big d stands for douchebag for chrissakes

Mervis_Earl
Mervis_Earl

If you re-build it (two or three times) they will come.

oakclifftownie
oakclifftownie

With a great deal of Parking on the other corner  or across the street from the Arena it self  they  aren't going to get funneled effect of foot traffic from a lot of the crowd..

It might be centrally located but it is still a hike if you are carrying a package on game day.

The UPSCALE Hotel in the center was built  with an off setting atmosphere and  the folks they cater to have different quality of life  expectations than Bob and Edna going to a Stars or Mavericks Game .  Its going to take a lot of warming for the Population to venture into such a space .


 

 

 

Steve
Steve

Way too many white people in that rendering.

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

Yep, those taxes and tax abatements that got passed for this fiasco are looking real good about now ...


Nothing like something done by the smartest people in the room ...



primi_timpano
primi_timpano topcommenter

Considering all the empty paved space and parking buildings, I suggest a World Class Skating Compound with world class, cutting edge Xtreme/XGame skating facilities and a world class rollerball stadium.

ChrisYu
ChrisYu topcommenter

put some playoff teams down there, that'll liven up the place!

WylieH
WylieH

I remember being stunned at how poorly thought out the project was when it first opened.  I used to walk people through the development, pointing out one fatal design flaw after another.

It seemed as if the original developers turned a willful blind eye to well-accepted best practices, instead just spending mind blowing amounts of money throwing the project together and then simply hoping for the best.

Pfft
Pfft

It took them this long to figure out how to get people there? Make it like West Village or West 7th in FW and throw in a Whole Foods. Is that such a difficult concept or am I missing something? 

downtownworker
downtownworker

It needs to have bike facilities and better connections to the Katy Trail and downtown. 

kduble
kduble

@trek1red It wasn't so much that they moved it. Rather, they opted to share existing right-of-way currently used by the TRE, at least for the time being. DART still has long-term plans to run a second rail line through the Victory area, D-2. If they ever get the money, they'll build it. Having all four LRT lines run down Pacific is a logistical challenge for DART, and it's considered a temporary arrangement.

garlandsucks
garlandsucks

@Mervis_Earl maybe they should put in a cigar shop, a bar that charges $15 for a drink, and a terrible overpriced bland mexican restaurant = instant brilliant success

ScottsMerkin
ScottsMerkin topcommenter

@ChrisYu yeah but then you get the dumbasses who came here complaining it was too loud at night bc too many people were down their partying LOL

Daniel
Daniel

@Pfft It's much more poorly designed than West Village or West 7th. Yes, a bona fide anchor tenant is the best answer under the circumstances. Best of luck to them. They'll need it. 

gmit
gmit

@CornyDoggy @WylieH  

Well the most obvious flaw is the buildings are facing 180 degrees the wrong way. Most of the foot traffic is right past the dumpsters and loading docks. 

 

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