The Stars' New Logo Seems to Have Leaked

Categories: Sports

DallasStarsNewLogo.jpg
Many in Dallas have no doubt been eagerly awaiting the June 4 unveiling of the Dallas Stars' new logos and uniforms. Probably not as many as are eager to glimpse Buster the Armpit Lion on the Mavs' new duds, but logo changes always generate a bit of buzz.

It looks like Stars fans won't have to wait the extra couple weeks. Yahoo's Puck Daddy blog posted a screenshot of the team's new smartphone wallpaper, which features what looks an awful lot like it's the team's new emblem.

"What I wanted for this franchise was a logo and a look and a crest that when you look at it has timeless, original-six, vintage, classic qualities to it," Stars owner Tom Gagliardi said back in January.

See also
Mavs Fans Really Outdid Themselves with Their Uniform Designs

This seems like a mistake, but Deadspin cautions against assuming this will be the head of some hapless young member of the franchise's media department.

Probably not an oops. These official-unofficial "leaks" are becoming the standard for logo reveals. Over just the past year, we've seen: the Nets logo on the wall of an under-construction Barclays Center; the Astros logo sold on iPhone cases; the Dolphins logo on some ready-to-ship merchandise. All put out to build up buzz before the official unveiling--and with the internet, just as effective.

Intentional or not, get used to the the new design. The team's had its current one since they moved to Texas two decades back.


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76 comments
WatchingSouthDetroit
WatchingSouthDetroit

How much money did they pay to some company for this?  It would would have been more imaginative and cost effective had the Stars did what the Mavericks did - have a public contest for the logo and new uniforms.  Bet there would have been some out of the box ones there.  But I don't think anyone wanted that ridiculous longhorn logo (whatever it was called) on that 3rd sweater of a few years ago - that was so out there that no one knew what that was.

ezra1911
ezra1911

It looks teal instead of the familiar green we have had for so long.,  Best uniforms?  99-2000!

Sean Dockery
Sean Dockery

Terrible. MAYBE as an alternate logo something small somewhere but you can't slap that crap on the front of the jerseys!!!

Motleytiger Neil
Motleytiger Neil

despite the changes,i'm still going to wear my jersey from the 1999-2000 style...

John Costello
John Costello

If it brings us a cup I like it..... otherwise - meh.

Drew Downing
Drew Downing

Has no personality. Looks like something that every other team in the league has done at one point. The original Wild logo, the old Mighty Ducks logo, Florida has done this, St. Louis, etc etc etc. This may draw some nasty comments, but damn, if you're going to change it, bring back the Bull, at least it had personality.

Michelle N. Webb Pugh
Michelle N. Webb Pugh

lol Robbie I was thinking the same thing about my tat but hey it will show how long we been fans....

Ryan Breaux
Ryan Breaux

the D needs to be Gold, then it would be pretty tight, at least do that, guess they will eventually either make the star or the D gold, I say the D

Blake Snodgrass
Blake Snodgrass

Make the star gold and you'd have a classic logo. The "D" would really stand out.

Tommy Mauer III
Tommy Mauer III

hate the logo. Hopefully the jerseys will be better.

Tommy Mauer III
Tommy Mauer III

It's not fake. Get your facts straight before spouting your incoherent babble, you dumb fuck.

Jordan Krecek
Jordan Krecek

It really all depends on how it works with the new jerseys, but I like the vintage feel.

Angela Smith
Angela Smith

Fine, I like it but it is just another marketing scheme to get everyone to buy more merchandise. Does new logo signal a new beginning?

Angela Smith
Angela Smith

Fine...does new logo change mean success? Now everybody just has to go and buy more merchandise...more for the landfills! Anybody want to buy my now antiquated Dallas Stars Jersey?

Michael Hatch
Michael Hatch

Go back to the old logo from the late 90's...the Stars sweaters now are some of the ugliest in the league...

Jon Garner
Jon Garner

it just needs the Star logo and the D on the front with a vintage style Jersey like they had when they were the Minnesota North Stars and that will be cool!!!!

RTGolden1
RTGolden1 topcommenter

Looks like a hockey take-off of the starbucks logo.

cynicaloldbastard
cynicaloldbastard

Who cares?  Just put a team on the ice that can challenge for the Cup!

Brandon Domingue
Brandon Domingue

Not a fan. I'm all for keeping the current logo but going back to the green and white uniforms from the Cup era, some of the best designs in sports right there.

Michael Thomas
Michael Thomas

Looks like the most boring sports franchise logo I've ever seen.

Chris Rider
Chris Rider

It has been confirmed that these ARE the new logo's. The circular design is the shoulder patch, and the updated Star the primary.

Chris Rider
Chris Rider

I also have the old logo tattooed on me. Not sure how to feel about the new design.

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