Trophy Club's Proposed New Logo a Bit Too Marxist for Some [Updated]

TrophyClubLogo.jpg
Updated on April 23: April Reiling, the town's marketing manager, says the Town Council defeated the logo on a vote of 3-2. Mayor Connie White was absent from the meeting but, even had she been there and voted for the new design, it wouldn't have made a difference since a tie vote counts the same as a losing vote.

Reiling says the town is putting the logo project aside for the moment while it focuses on updating the town's website. But, she promises, the town will eventually adopt a new logo. The old one's outdated and too intricate to be easily reproduced on city documents, signs, and the like.

Original post: The logo for the town of Trophy Club is consists of a star-studded, presidential-looking seal framing the town's signature clock tower. A pair of crossed flags, one for the U.S., one for Texas, jut in either direction. A black-and-gray ribbon unfurls underneath emblazoned at the center with a blue Dallas Cowboys star.

It's a serviceable enough municipal emblem, but, let's be honest, a tad bit busy. It also looks as though it was created at the same time as the town, in 1985.

Officials began talking about jettisoning the old logo in 2008, but it wasn't until the town's Economic Development Corp. commissioned a new basic design, three years later, things really got under way. From there, city staff and a couple of appointed committees sifted through a small handful of options, varying somewhat in color and style, and settled on one featuring a black "T" and "C" intersecting near a star in the shape of a flag.

In materials included in a Town Council agenda, staff members describe the design as "flexible, unique, simple and memorable" and say it's "creative and reflects Trophy club culture."

Little did they know they were going to spark a massive civic debate, some of which is playing out on the (closed) Residents United for Trophy Club Facebook page.

TrophyClubLogoOld.jpg
Old logo
Some are concerned that public input, solicited at community meetings and in an online survey, was ignored. Some don't want to spend the $32,000 it will take to put the new logo on signs, business cards, letterheads, and other city property, which is in addition to the $30,000 already paid in consulting fees. Some simply like the old flag.

Others, it seems, are worried about Marxist overtones.

"[T]his was NOT the favorite of the Vision Committee," one woman writes on the Facebook page. "We were initially shown an earlier version of this logo which was met with a largely negative response. Beyond comments comparing it to the Cuban flag, a hammer and sickle, a pitchfork or even the logo of the Minnesota Twins, many thought it to have a sharp or angry overtone."

And while allusions to baseball and farming can be lived with, the taint of Communism cannot. We have a call in to April Reiling the town's marketing manager, to see if she's interested in weighing in on the controversy or the political and economic message of the sign.

The Town Council seemed inclined to listen to the concerns, having sat on the issue for the past year. Last April, they asked for more input to be gathered. In October, a committee voted to "soften" the logo. Last January, they even approached Byron Nelson High School to see if any artistically inclined students might be able to design something better but received no response. And so, they will vote tonight whether to adopt the flag logo.

It should be an interesting meeting.

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20 comments
kduble
kduble

The new logo reminds me of the critic's description of the GWB library: "competent but uninspired."

MattL11
MattL11

I'd worry less about the logo they're using and FAR more concerned that the name of the town is "Trophy Club." 

observist
observist topcommenter

Looks like a Windows logo to me.  Sends a clear statement to all those Mac-pinkos that their kind isn't welcome in Trophy Club.

ElJoe
ElJoe

I am so mortified for my town right now.  It's the same 10 people that complain about everything.  Pick a freaking logo and find something else to fixate on.  Nobody cares.

Oh, and the people on Residents United for Trophy Club are insane.  Bunch of people who need a stage and a bullhorn.  "Look at me!  Look at me!  I have to bitch about EVERYTHING!"

Daniel
Daniel

This logo is fucking sinister.  If you hold it in a mirror while playing Dark Side of the Moon backwards, in darkened room with a black light, and sort of squint your eyes, it clearly says "Yay Go Sharia Law."

muddystick
muddystick

Hell, this is simple.  Just put the words "Trophy Club" under images of the holy trinity of Texas politics:  Guns (best, an AK-47), the Texas flag and the Bible.

Problem solved!


radicalbender
radicalbender

The logo designer's worst nightmare: people projecting their own crazy idiosyncrasies onto a design. No efforts at rational discussion can be made. The design becomes a lost cause.

Eventually, they will succumb to pressure and create a boring red, white and blue logo that carries no meaning whatsoever (except "Murica") that everyone can be equally dissatisfied with. Ten years from now, when no one can stand the logo anymore (and no one can remember why it was so bad in the first place), repeat the process.

Have I been down this road before? Yes, I have.

ScottsMerkin
ScottsMerkin topcommenter

Trophy Club, ground zero of the Pintrest epidemic, and the snooty working mom who really just wants to be a Southlake stay at home mom.  

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

The residents of Trophy Club consider the DAR Bolsheviks.  So, I'm not surprised by this article.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

@radicalbender The old logo is a ghastly pretension.  At quick glance it reminds one of the President's Seal.  A closer look and I, for one, see the clock tower of Independence Hall in Philadelphia.  As if there's not enough clutter, throw in some flags and the Dallas Cowboy star, and a nice ribbon, too.

ElJoe
ElJoe

@ScottsMerkin @ElJoe  

Still complaining every day.  People, you moved right next to a baseball field.  Did you think there wouldn't be lights?  Exactly why I didn't chose a home site in that neighborhood.  


Buy some blackout curtains and get over it.  I don't want to pay for extra trees b.c you're an idiot and didn't think ahead.

radicalbender
radicalbender

@Myrna.Minkoff-Katz @radicalbender I don't disagree, it is a visual assault of cacophony. However, it will inevitably be replaced by something bland and without personality (which, frankly, will probably suit Trophy Club just fine)—a dull, seemingly-innocuous design that everyone seems to hate but no one is sure quite why, kind of like our Texas license plates.

ElJoe
ElJoe

@Dippydo

Let's see.  I'm moving into a house...a forest behind it.  The first question I'd ask myself is, "what might go there?"  Could it be a grocery store, a Wal-Mart, a school, A BASEBALL FIELD?  If I'm not sure, I'm not going to move there.  Because I might have lights blazing into my bedroom.  But, then again, I'm smarter than you.  Piss off.

Dippydo
Dippydo

@ElJoe Hey moron! When the houses were built the fields were full of trees. Do your research!

radicalbender
radicalbender

@ScottsMerkin Yet the plain B&W is still better than that ugly monstrosity. (No design > Bad design) Nondescript mountains and Swing font. Could've just as easily been Montana's license plate.

Still, the root problem is that everyone thinks that they're capable of evaluating and understanding design. Designing within the construct of government is even worse because you can't work in government without having a damn-fool opinion about everything, even when you are wholly unqualified to do so.

ScottsMerkin
ScottsMerkin topcommenter

@Myrna.Minkoff-Katz all they have to do is make the numbers reflective white  and any plate design would be better than lain ol white.  Im not paying MyPlates $200 bucks for a plain red or blue or black

ScottsMerkin
ScottsMerkin topcommenter

@radicalbender @Myrna.Minkoff-Katz everyone bitched, even cops that the new Texas red white and blue plates sucked , so now we have the most plain white plates in the country.  Well that, and MyPlates wants to rip you off for anything resembling a good looking plate.  Texas sold its license plate soul the license plate devil.  Good Work idiots

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