Nail Salon Owner Has No Clue Why People Offended By Her "American Owned, American Staffed" Sign

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The chic St. Tropez Nail Spa in Fairview offers the standard array of of waxes, facials and manis and pedis you expect from a strip center nail salon but with a special twist. Because not only will the ladies there turn your toenails plaid and your fingernails a tasteful sparkling silver, they'll do so with undertones of casual racism.

At St. Tropez, they go to great lengths to point out that they're Americans, goddammit. They mention this on their website, on their Facebook page, and on a large, red, white, and blue sign: "American owned, American staffed."

The salon's owner, Diana Casey, carefully is cagey in explaining the sign. "This is a business decision," she told WFAA's Steve Stoler. "It's just letting people know I'm American, and I speak English." As opposed to a French Canadian, or a Bulgarian maybe.

But even if Casey won't say it, her customers know what she means. Take this Google review from a month ago:

AMERICAN OWNED!!!!!! That may sound bad to some but those of you out there know why I say this. These people care about what you want. They give you options and do not try to sell you or force you to do something you don't want. They explain things to you.

Or this Facebook comment: "Please keep your sign up. Don't let the haters get you down. Love of country isn't offensive. God bless!"

Love of country might not be offensive, but not-so-subtle digs at Asian Americans, who dominate the nail industry, are. The owners of neighboring businesses, three of them Asian, get the message. So does Ed Thayer, the adoptive father of four Vietnamese girls, who confronted Casey after noticing the sign.

"I said, 'This sign here implies that the other salons around here that are owned by Asian-Americans are less American than you,'" Thayer told WFAA.

Casey swears she never meant to offend anyone. She's keeping the sign up.


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103 comments
Bellabe
Bellabe

not racist at all...unless made in china by Chinese is racist:/

edweirdness
edweirdness

I think you're confusing race with nationality! You can be of any race and still be an American.

roo_ster
roo_ster

Good for the salon owner.  Were I to user such services, I would steer her way, like I steer toward the Golden Chick that hires Americans who I can understand when they speak. 

alteredjustice
alteredjustice

This reminds me of that one episode of My Name Is Earl where Joy taught the Asian lady how to speak English improperly so that she would ruin her business and Joy's nail business would thrive.

JeanValJean
JeanValJean

*SIGH* it's shit like this that really makes me miss Wilonsky

russp
russp

There was a time when pride in this country and an interest in its well being led people to display a bumper sticker that read "Be American, Buy American" but that pride is gone and US businesses are laying off or moving overseas as our roads and living rooms are flooded with products from foreign owned companies. Good for Diana for adding "Hire American" to that slogan.  

CornyDoggy
CornyDoggy

Sorry Eric...my racism radar can arguably return false positives sometimes, but I don't really see the problem with this sign.

Tom434
Tom434

For years driving to New Mexico by way of Amarillo on US 287 you would see signs on the motels saying American owned as Indians were buying the local motels.

karyls
karyls

I have to say bravo to Eric Nicholson's cheerful stomping of the term racism into ever more meaningless gibberish here.

The more he and others like him spray it around to mean anything and nothing, the more each next person along the line squeaking about RACISM! sounds like nothing more than some wheezing old-timer jabbering along in his terrible invective from the 1920's.

Racist? Oh, NOES! Did he just call me a STINKER?

LOL

Rooster0620
Rooster0620

How on earth did we become a nation so thin skinned where anyone would actually care what they have in the window?

Personally, I just have so many other bigger fish in my life to fry than to walk down the street searching for my reason to be offended that day.

Oxtail
Oxtail

 "Asian Americans, who dominate the nail industry" seems like  "undertones of casual racism" on The Observer's part.

Kinda like saying, " Middle Easterners dominate the 7-eleven clerk industry."


anon
anon

I'm trying to figure out how to be outraged by this but I just can't see it. If the other salons are American owned and staffed, then they should throw up signs of their own and the playing field is leveled again. If they are not American owned and staffed, then this salon is simply trying to make potential customers aware of a difference between their offering and that of their competitors.

NewsDog
NewsDog

It’s simple Econ 101. You have to do something to distinguish your business from competitors in the same field in the immediate area.

lemonaioli
lemonaioli

I don't care what your country of origin is. However, as Brian said, I want to know that my pedi lady understands what I want because she speaks and understands English. Too many times has there been a slight miscommunication. Do I care if they're French, Chilean or Japanese? No, but I want to feel like I can talk with then and have me understood.

Brian Nesbitt
Brian Nesbitt

While her approach may lack tact, I am curious about the services.  I'm sick to death of trying to communicate what I want when I get a mani/pedi and still getting things I didn't ask for and hard pressured upsells of services I don't want or need.  The salon I normally go to doesn't seem to understand this (possibly due to a language barrier?) and it annoys me to no end.

Justin
Justin

ScottinDallas, does native born American citizens mean you only hire white people? Will you hire a "Mexican" who was born in the US to American citizens? Will you hire a "Mexican" whose grand parents and parents are US citizens? Do you hire black people? Asians? Just curious what you mean . . .To everyone else: There are Asian citizerns of the United States who are 2nd, 3rd, and 4th generation. To assume every Asian you meet is a non-citizen is just downright racist. So is assuming every hispanic person you meet is an "illegal". Sugar coat it any way you want but this woman's sign really means "White owned and white staffed", doesn't it?

scottindallas
scottindallas topcommenter

I think it's overly judgmental to condemn this lady.  As a landscaper who hires native born American citizens I confront this same issue.  I hear people complain that they don't like illegals here.  I don't know how consumers can know they have an option without somehow announcing it.  I've never bashed illegals here in anyway.  But, how do I suggest that I offer an option?  You who are so offended, I await your suggestions.

dmd-123
dmd-123

So now you can't claim to be an American or hire only Americans?

cantkeepthetruthdown
cantkeepthetruthdown

More censorship by liberals who hate free speech and competition.  


"but not-so-subtle digs at Asian Americans, who dominate the nail industry"


How do you know they are American? Do they have a sign in their window proclaiming as such? Because.. they'd be free to do that.

oakclifftownie
oakclifftownie

Casey swears she never meant to offend anyone. Well that is a valid explanation of her position .

James_the_P3
James_the_P3

What is Fairview?  I've never heard of this place.

Daniel
Daniel

What's this you say? Impertinent jingoism in the exurbs of Texas? I'm outraged!  

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