Can the Alamo Plaza Sign Be Saved?

The iconic Alamo Plaza sign stood sentry over the corner of Fort Worth and Sylvan Avenue for nearly six decades. It remained there even after the roadside motel it identified was demolished to make way for the long-awaited Sylvan 30 development. Then, two weeks ago, it was removed.

The development's representatives have said that it's merely in storage and will return as soon as soon as they figure out what to do with it. But preservationists, as well as more casual fans of mid-century roadside motel architecture, are skeptical. Developer Brent Jackson had long promised the sign would stay put, according to Morning News' Roy Appleton. But there it went.

To ensure that the sign is returned to its rightful place on the side of the road, some concerned architectural enthusiasts have begun an effort to Save the Alamo Sign. Organizers were at the Oak Cliff Earth Day celebration over the weekend gathering signatures.

They've already garnered a solid amount of support, at least on its Facebook page, in the couple of days that's been around. I have emails out to a couple of the group's organizers to see if they have any plans beyond a petition. Until then, this is how they describe it on Facebook:

While this group is specifically focused on the Alamo Sign, we believe this is about the bigger issue of balancing history with new development in Dallas. In our opinion, the Alamo sign can and should be incorporated into the new development in a way that celebrates the history of the area, rather than covering it up.

We also have an email out to Cooper Smith Koch, who's been serving as the spokesman for the Sylvan 30 development. For now, you'll have to enjoy the sign in photographs.

Patrick Michels

Sponsor Content

My Voice Nation Help

Speaking of things not in the deal anymore  Is the COX Farms place  next ?

observist topcommenter

Tear down the building, keep the advertising.  THAT'S World Class.


I noticed the day it was gone last week because I wanted to snag a pic of it before they took it down. I was sadly too late. It's a beautiful sign, with the Belmont across the way, it would be a shame if it isn't reinstalled.


@observist Googie and other roadside architecture was characterized by really, really cool signage and very cheaply constructed, in many cases prefab,  buildings. So.

Now Trending

Dallas Concert Tickets

From the Vault