Twinkies Have Officially Been Saved

By Eric Nicholson Tue., Mar. 12 2013 at 3:35 PM

In a move that will protect our children from a future of grocery store snack aisles packed with nothing but kale chips and similar creme-free items, private equity firm Apollo Global Management has teamed up with food mogul Dean Metropoulos to purchase Hostess' snack business out of bankruptcy.

The New York Post reports (h/t Frontburner) that the $410 million deal included not only the Twinkie brand but also Ho-Hos, Donettes, and the rest of Hostess' snack cake lineup. They'll be back on the shelves come summer.

Not that there was ever any question that the Twinkie, indestructible object that it is, would ever just disappear. But it puts one's mind at ease to know for certain what the future holds.

We Recommend

Chårlie Kuhlmån

Damnit...now all those twinkies I've been planning to sell in 10 years won't be worth anything

ruddski

Poisonous garbage.

Mervis_Earl

It's obvious what the new marketing pitch will be: 12 pack of PBR and 12 pack of Twinkees. The new hipster snack combo.

scottindallas topcommenter

Could this be a case where the consumers have actually moved on, and have turned their backs on this worthless, unappealing, empty calorie anachronism.

observist topcommenter

@scottindallas Now you've gone and made me hungry for twinkies.

scottindallas topcommenter

@observist @scottindallas as Dylan said, "I don't believe you"

casiepierce

@scottindallas The cover story from a few weeks ago indicated that a lack of consumers buying the products is not what contributed to the company's demise but rather a string of continually bad management decisions and cost cutting in all the wrong places.

scottindallas topcommenter

@casiepierce @scottindallas what are the sales figures? I haven't seen them. I don't doubt your claim, another failure of management would be to not innovate or alter their product offerings to keep with the diets of Americans.

Pamela Mauzy Moynihan

I love them, just wished I could still eat them cuz they have corn syrup in em. Glad they survived!!!

Bryan Purdy

'Only liberals panic'? You sound like a real genius...

GuitarPlayer topcommenter

@Bryan Purdy

The idiot said that while he was stroking his assault rifle.

Courtney Buchanan

Stoners rejoice

ScottsMerkin topcommenter

Have they deep fried twinkies at the state fair yet?

ChrisYu topcommenter

@ScottsMerkin yes. the only thing they haven't deep fried is a rat. probably some stupid restriction.

scottindallas topcommenter

@ChrisYu @ScottsMerkin I doubt that hasn't been done. I doubt it's been marketed, but come on, the odds MUST dictate that at least one rat has been impaled on a stick, dipped in corn meal and fried.