Trinity Forest Golf Course Backers Say They've Presold at Least 100 Six-Figure Memberships

Categories: City Hall, Sports

TrinityForestGolfREnder.jpg
Via KERA
Plans for the Trinity Forest Golf Course, the much-touted game-changer for southern Dallas, are taking shape as the project marches toward an expected groundbreaking this fall. All that remains, really, is figuring out how to pay for it.

To get the city's buy-in, not to mention the $12 million it's pledged to remediate the former landfill on which the course will be built, AT&T and other private backers have to raise at least $20 million, presumably through pre-sold memberships.

That raises a fairly obvious question: How many people are going to drop six figures to join a yet-to-be-built golf course built on a landfill in southern Dallas?

Quite a few, apparently.

In its April issue, D CEO has a piece by freelance golf writer Art Sricklin giving a blow-by-blow account of how the vision for the Trinity Forest Golf Course came into being, and how royally pissed Irving Mayor Beth Van Duyne is that Dallas is about to steal the Byron Nelson Championship from her city.

Stricklin also describes the efforts by developer Jonas Woods and local PGA player Harrison Frazar to woo potential members to commit to join "at a so-far-undetermined six-figure initiation price."

"We don't have a final price yet to give people. But everybody understands it will be above six figures. Somebody has to pay for this," Frazar says. "We don't know the final price of construction. But we will sell more memberships if we need more money, or sell them for more money if we need to raise more."

Of the first 50 people he and Woods approached in Dallas to be members, Frazar says, only one turned them down. "The rest were an emphatic yes. They are ready to do it now."

"It's a very untraditional sales pitch," says one person who has seen the presentation in person. "There are no brochures or websites to view. They're pitching it as a great opportunity to help Dallas. None of these people need another golf club to join. But they are helping, just like people helped the Arts District."

All told, Frazar tells the magazine the club has 100 commitments in the bag, which, if the initiation fee is set at $150,000, would bring in $15 million. My brain has trouble conceiving of that many people who are willing and able to drop that kind of cash on a golf membership, but, if accurate, it means that the course's last major hurdle has been cleared.

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22 comments
romer
romer

just what we need- another golf course.

oakclifftownie
oakclifftownie

NEWS FLASH ........ Correction that was STICK FIGURE not SIX FIGURE .

JimSX
JimSX topcommenter

What would have been a REAL headline: "Golf course developers say sales slow, admit they may have goofed on  concept." 

holmantx
holmantx topcommenter

and the Museum Tower was 60% pre-sold.

and the Omni street rate would be $261 a room nite.

oldest trick in the book.

A falsified Big Mo to get financing.

Scruffygeist
Scruffygeist

A developer and a pro golfer have a 98% conversion rate in sales? Are they in the right professions? Or, perhaps there's some exaggeration there...

oakclifftownie
oakclifftownie

Didn't someone also say they had the money in the bag to completely fund deck park amenities.


observist
observist topcommenter

Trinity Forest Golf Course:  Continuing the tradition of naming new developments after the natural feature that was destroyed to make way for the development.

ScottsMerkin
ScottsMerkin topcommenter

AAAAAND, once the course is built the other ball will drop which is a press release that'll say "Yeah, about those 100 presold 6 figure memberships, well some people backed out and we overestimated how many would really pay $150k.  A lot were comfortable at $100k but didnt want to go the extra $50k we decided we needed"

joe.tone
joe.tone moderator

I naively thought they'd have trouble securing the Nelson before the course was built, assuming the tour wouldn't want to lock itself into a course it's never seen. But Sricklin's story makes clear that the Nelson was a given from day one.

BenS.
BenS.

@observist 

City Manager Mary Suhm said in the Trinity Forest Golf Course press conference that not a single tree in the Great Trinity Forest would be removed.

Daniel
Daniel

@observist "Timber Creek" remains the most jaw-dropping example. They razed all the timber, then rerouted the creek and turned it into a drainage culvert.

Another fine tradition is naming residential streets after natural features that do not exist within a thousands miles -- or even twice that (e.g., "Cold Harbor") -- of here.   


JSSS
JSSS

There have been so many complaints by the pros about the Four Seasons course that it wouldn't take much to steal the tourney. 

Scruffygeist
Scruffygeist

@BenS. There's a natural golf-course-shaped clearing meandering through it all?

Montemalone
Montemalone topcommenter

@Daniel @observist Timber Creek is the biggest clusterfuck nightmare of "urban design" I've ever seen. Entrance and egress is a nightmare, and the twisty streets make driving hazardous. What's wrong with a simple straight line so you can see?

arobbo
arobbo

Will they call it the Dallas Dump Classic?

joe.tone
joe.tone moderator

@JSSS That's what this story gets at. I guess the tour figures it's either this or letting the tournament fade into oblivion. 

RTGolden1
RTGolden1 topcommenter

@BenS. @Montemalone That's a junior varsity lie for Suhm.  She doesn't even have to warm up for this one.  It's quite simple: Once the project is funded, backs are scratched and contracts handed out, the land for the golf course will simply be removed from the Trinity Hardwood forest.  Then all the trees will be removed from the Trinity Forest Golf Course, not the actual Trinity Forest.

BenS.
BenS.

@Montemalone 

I like eating at the Whataburger there. Newer Whataburgers have better food. The large windows also give a panoramic view of single mothers with 3 kids in tow pushing 100 pounds of groceries up the street to the bus stop on Skillman. Sidewalks are a mess, no crosswalks, no sight lines. Just a matter of time before a pedestrian gets nailed.

observist
observist topcommenter

@Montemalone  Maybe they called it Timber Creek because Concrete Wasteland was already taken.  

As for the twisty streets, I blame Frederick Law Olmstead.

RTGolden1
RTGolden1 topcommenter

@arobbo If they build a high-banked oval around it, they could invite nascar to run the Food Desert 500 there.

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