Move Over, Greenville Ave.: Your Annual Irish Debauch Now the "Dallas St. Patrick's Day Parade"

Categories: Events

Thumbnail image for GreenvilleAvenueStPatricksLogo.png
Last year, Mark Cuban swooped in at the last minute to save the Greenville Avenue St. Patrick's Day Parade, thereby ensuring that the gutters of Lower Greenville would flow with beer and other liquids for a 33rd consecutive year.

The parade had run into trouble as the event -- and costs, mainly from hiring off-duty police officers -- had grown from a modest neighborhood affair into a blowout that draws more than 100,000 people every year.

With Cuban on board, the parade's long-term viability seems secure; his company, AXS-TV, has signed on again as the main sponsor of this year's event, which is scheduled for Saturday, March 16. But the soul-searching prompted by the parade's near-demise has prompted a rebranding effort.

In a press release sent today, Greenville Avenue Area Business Association President Jorge Levy promises "new and exciting changes that will enhance the overall experience for the thousands of people that attend every year."

More details are to be laid out in a press conference at City Hall this afternoon, but the changes include a new, as yet skeletal website and Facebook page, a new logo,
and a new name: the Dallas St. Patrick's Day Parade.

And thus, the Greenville Avenue bash joins the White Rock Marathon in scrubbing any hint of geographic specificity from its name.

Here's hoping the beer stays green.



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37 comments
John1073
John1073

I am surprised, being that it is Dallas, they didn't rename it the "Rememberance of White Europeans of a Certain Region That May or May Not Partake in Libations"

s.aten
s.aten

I bet they move it to Fair Park.

Susan Durham
Susan Durham

Ugh! I live 2 blocks away, and the street gets so, well, smelly afterwards. Please take your little bag with you, John.

ChrisYu
ChrisYu

maybe we should Ask Jen.

roadsidecouch
roadsidecouch

Doesn't matter what the name is as long as it is still a good place to pick up a couple of drunken sluts.

MattL11
MattL11

I really don't care what they call it, so long as we still get to do it. 

Daniel
Daniel

I think I will send out an email blast inviting everybody to a (free!) Jell-O shot contest on Belmont just east of Greenville -- from the deceptive email address avi-at-adelman-dot-com. Hey, man, I'm just your friendly neighborhood terrorist over here, what can I say. 

John Stevenson
John Stevenson

"Public Intoxication Day" works fine for me. I don't care what you call it, I'll be there, and I'll be drunk.

FEDUP
FEDUP

Oh I do miss The Quite Man Pubs

Patrick Kiker
Patrick Kiker

Many thanks to Cuban for keeping this special part of Dallas alive. But still confused on what the true name is: New Logo: Dallas St. Patrick's Parade Festival Also New Logo: Greenville Avenue Parade & Festival Website Legal: Greenville Ave. Parade and Festival Article: Dallas St. Patrick's Day Parade If we're gonna make news with a new name, let's pick one name and spelling. Consistency is how great brands are built.

FEDUP
FEDUP

Ahhhhhhhh, I can remember the first year it began as the 'Dallas BARSTOOL RACES', Mike Carr where are you now?



Shannon Adolph
Shannon Adolph

St. Patty's is pretty common in the US. You see it all the time.

Billy Reeves
Billy Reeves

whos patty.......spell check right...i thought you guys were writers. WTF

Ambelleina Warwillow
Ambelleina Warwillow

It can be Greenville or Dallas or Paddy or Patty or Patrinikous; I'll be leaning on the guard rail in front of Blockbuster with shots. Join me.

Deep Ellum Dan
Deep Ellum Dan

Ya, as long as we getno scares of it not going on again

ChrisYu
ChrisYu

and the logo depicts the west side of downtown. that's nowhere's near Avi's front yard.

ChrisYu
ChrisYu

@Susan Durham just 2 blocks? cool save me a parking space

John1073
John1073

They were drunk when they came up with the branding

John1073
John1073

Speaking of picking one name, you posted under two. Fail.

CheeryBitch
CheeryBitch

@Shannon Adolph Yes, commonly wrong. "Patty" = female, "Paddy" = male. St. Patrick was male.

Tom434
Tom434

@ChrisYu Be sure and stop by to say hello or piss in his yard depending on how you feel

FEDUP
FEDUP

@OldManOfHockey1 @FEDUP Yeah he did, but he and his Dad had three nice pubs at one time. Lovers, Knox and Lemmon (my favorite)

MikesMolly
MikesMolly

@FEDUP @OldManOfHockey1 Thank you both for remembering my dad and his work so fondly. He had a fourth pub on Yale too! He loved those pubs, the people who came to them and being Irish! We Carrs miss him and his benign Irish madness as well.

FEDUP
FEDUP

@OldManOfHockey1 @FEDUP A group of us would meet there go to the Dallas Blackhawks game and return to drown our sorrows or celebrate. Good ole days!!


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