Meet the New American Airlines, Which is About Like the Old One but with a New Logo

AmericanAirlinesLogo.png
American Airlines has had a rough go of it in recent years, what with its ongoing bankruptcy, a knock-down fight with its unions, and the general hatred of the flying public.

Today, on the heels of its first quarterly profit in a while, American announced that it is turning over a new leaf. This is being done primarily, it seems, through a massive rebranding effort.

The new logo, which you see above, is meant to "reflect the soaring spirit that is uniquely American." Imaginatively dubbed the "Flight Symbol," the graphic "contains the eagle, the star, the "A," and refreshed shades of red, white and blue. Together, they represent a clean and modern update to the core icons of our company," says AA's press materials.

The airline also unveiled a fleet of new Boeing 777-300ER, which will be adorned with an updated exterior that it touts as "light, vibrant, and modern," along with promises of Wi-Fi on every flight, better first and business class amnities, and more iPad-toting pilots.

The real test will be how American performs as it continues to emerge from bankruptcy and moves forward with an expected merger with US Airways. But a new coat of paint certainly can't hurt.

My Voice Nation Help
20 comments
don.abbott
don.abbott

You don't think American bribed political figures in the late 70's to build a legislative shield around DFW Airport.  That kind of thing could never happen, could it? 

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

Hmmm ... changing the wrapper on a can doesn't change what is on the inside ...  


The planes will still be full of pilots who think that they are being shortchanged and flight attendants that can't be bothered with both groups ever watchful for a gotcha moment with management ...


and passengers who wish that they had a choice ...

halldecker
halldecker

Tails too close to British Airways and Air France, 

Double-O-Joe
Double-O-Joe

One of the big reasons for the rebranding and the livery change is that new composite-bodied aircraft, like the 787 and the forthcoming Airbus A350 XWB, aren't silver in their unpainted configuration.  American's brushed aluminum look wouldn't work, and so they have to have a new standard livery that will work on the whole fleet. 

EdD.
EdD.

How much did they pay for some designer to take the Arlington "A" and the Allen "A", cut it in half, then colorfill the top? A lot, I bet.

CitzenKim
CitzenKim

Why should we in DFW care about AA's new aircraft?  I have flown American out of DFW over 100 times over the last 16 years and I can honestly not remember a SINGLE domestic flight that was not in a smelly, overcrowded 30-year old MD-80.  Doesn't matter if you're flying 4 hours to the NE/NW US, same old 5-a-row tin can.  No need to use the best aircraft when you have a monopoly.

observist
observist topcommenter

Losing a long-time user like American Airlines has got to hurt Helvetica a bit.

P1Gunter
P1Gunter

Ya, um, still no interest in flying AA. Southwest can be a pain in the ass, but at least they treat you like a customer and a human being.

Chuck_Schick
Chuck_Schick

How long before it changes again? Isn't there an imminent merger to become U.S. American Air Airlines?

ChrisDangerShow
ChrisDangerShow

Once AA realizes that both its upper management structure and livery of retired catholic school gym teachers they call flight attendants are the cause of many of the issues, then changes both, I might consider flying them again. Until then, i'll keep flying SWA and Virgin America

ptmoore2012
ptmoore2012

The logo looks like Greyhound's. The tail looks like someone tripped carrying a bunch of paint cans.


Dub919
Dub919

The new logo and wordmark looks great.  The new aircraft livery, on the other hand, looks freakin' awful.

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

@don.abbott  

No, never happened.  US representatives from Ft. worth are always worldly in their view of interstate commerce and would never do anything to tilt the playing field in favor of a certain participant.


Besides the City of Dallas and all of the airlines that were signatory to the agreement for DFW have lived up to all of their duties and obligations.

Double-O-Joe
Double-O-Joe

@CitzenKim  

The reason for that is because the MD80 (and 757, but never mind) fleet's maintenance base is here.  Because the 80's range is lower than any other aircraft in the fleet, the maintenance base has to be as equidistant from the coasts as possible in order to let American use the shortest-haul planes on as many routes as they can.  Thankfully, the MD80 fleet is going to be progressively phased out over the next 10-15 years in favor of next-gen 737s.  I say "thankfully" because you're right: the MD80 is a POS at this point, well past its prime and being nursed along.  It's also a symptom of American's bigger problems, namely a lack of capital to improve the fleet and a lack of consideration for the needs and wants of the passengers.

ScottsMerkin
ScottsMerkin topcommenter

@Double-O-Joe @CitzenKim Teh best thing about an MD80 is the 2 3 seating, always taking the 2 side.  now on a 737 you get stuck in the middle seat between gorilla and an elaphant

Now Trending

Dallas Concert Tickets

From the Vault

 

General

Loading...