Jennifer Sprague, DISD's Former Communication Chief, Has Rebranded Herself as "The Strategy Maven"

Jennifer Sprague Strategy maven resized.jpg
It seems like only yesterday that erstwhile DISD communications chief Jennifer Sprague blew into town alongside new superintendent Mike Miles. With a $185,000 a year salary, the 31-year-old Sprague's name quickly became a synonym for "overpaid and under-qualified," and after about six less-than-spectacular months on the job, she quietly left just before Christmas.

"Career-wise, DISD is not the place for me," she told NBC 5. ("No shit," replied Dallas.)

But where will Jennifer Sprague go now? What will she do? The answers are, respectively, nowhere, and "marketing, communications, leadership, and change management."

Sprague recently launched a new Tumblr, dubbing herself "The Strategy Maven." It appears as though she'll be staying in Dallas to launch a new solo career in communications. First up, she writes on the site: "[A] short blog series targeting 30-something women with the family and career decisions that lie ahead in order to engage and share my own experiences."

Sprague is, she adds, "your standard 'A-Type overachiever." As such, she writes, "I decided I'll do it all at once -- husband, kids, career, and self. Maybe, just maybe, a few other women out there can relate to what I am saying and possibly have the answer to having it 'all.'"

It's not entirely clear what any of this has to do with communications, marketing or "change management," but we're sure all will be revealed soon. The site is clearly still under construction; the page marked "Strategy," for instance, is completely blank.

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24 comments
Brilliant
Brilliant

It didn't take her long to drink the narcissism kool-aid. Does Jen know about the thousands of smart and funny mommy, professional, and DIY blogs, by women in Dallas, already out there?  How original!   

TheCredibleHulk
TheCredibleHulk topcommenter

About Jen  Contact Jen  Ask Jen


Very strategic strategy, Jen.

WatchingSouthDetroit
WatchingSouthDetroit

Does anyone know of what severence she got when leaving?  Did Miles make another sweetheart, hush money deal by giving her a year's salary (for 6 months on the job)?

I know that I would not hire any business that would be dumb enough to hire her as a consultant.  What would she consult to - how to get a big salary and do an incompetent job at a horribly run organization?  But all it takes is one stupid old man who is smitten by her looks to get her hired somewhere. 

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

Some interesting items about her "website" or whatever that it is called:


1) No mention of relocating to Dallas from Colorado to go to work at DISD.

2) No mention of what she did in Colorado Springs for 11 years.

3) The "Strategy" tab is blank.

4) What is the difference between "Ask Jen" and "Contact Jen"

5) It seems that her big goal is to retire and drive around in a Winnebago and a Harley.  Jen, aren't those kind of low expectations?

6) The content so far is fluffier than cotton candy at the State Fair.

oakclifftownie
oakclifftownie

So what kind of monetary parting gift did a saddened  DISD Board and  Treasury decide to  provide this valiant entrepreneur as she struck out on her own 

roo_ster
roo_ster

31YO bint clucking about "leadership."  Oh, do tell.

Chuck_Schick
Chuck_Schick

If she used strategy to get a $100K raise, I'm all ears.

mcdallas
mcdallas

My Strategy?  To strategize ways to sell strategy.  Please see my 1/16-page ad in the back of Popular Mechanics, and/or send a $20 check to:

Strategy Maven

PO Box 1122334

Anytown, USA

ruddski
ruddski

She should shoot for the stars and become a leasing agent for a mid-cities apartment complex, if she's bi-lingual.

MushMouth1
MushMouth1

Sad thing is people actually buy this kind of bull****

CitzenKim
CitzenKim

This embarrassment is going to haunt Miles for the remainder of his career.  She will not go quietly into the night.

Daniel
Daniel

"[A] short blog series targeting 30-something women with the family and career decisions that lie ahead in order to engage and share my own experiences."


Jesus, that sentence hurts to look at. Try: 


"A short blog series in which I'll share my experiences and engage with other 30-something women who are juggling family and career decisions -- or will be soon."


It's still insipid beyond belief, but at least it makes sense.

Scruffygeist
Scruffygeist

Wouldn't a Type-A Overachiever not bail out on a cushy job after 6 months? And write better?

Plus 30-something marketing girls are a dime a dozen in Dallas, Jen. But seeing how you've got a whole 10 years of experience in educational systems, I'm sure you're going to get highly-paid consulting work that countless other women in their leased BMW 3-series just couldn't handle for less.

downtownworker
downtownworker

I love her website. Can't wait to hire her to help me strategize things.

animas
animas

One wonders what a psychologist would make of the illustration for her website.  It shows a clalculating figure of a buxom young woman (you can SEE the gears going around in her head), with identitcal pastel male suited figures centered in "bullseyes" in the backround: "Calculating Babe with unlimited male --sitting duck--targets"...

mcdallas
mcdallas

@ThePosterFormerlyKnownasPaul 

So you're saying it's better than the D.O. comment system?  We all get that.  It's also better than the Trinity Basin plan.  

"The strategy tab is blank."  That's intentional.  She's using the same exact strategy that DISD is employing.  Nothing.  Nothing is the best strategy, she's asserting.   Now all she needs is the money.  I assume based on your comments that you have already given her lots of money and/or you have a vested interest in her work.

The difference between "Ask Jen" and "Contact Jen" is intentional.  That way if she doesn't want to hear from you, she can tell you to do the other.  You know, like contacting DISD or City of Dallas.  If you do it one way, and your question is not an easy one, the answer is that you need to make contact in another way.

"No mention of Colorado Springs"... again, this is intentional.  That will be a different website she sets up which will sell "business consultation".  Completely different than "strategy".  You really don't get it do you?

This all makes perfect sense to anyone who's worked in/with government agencies and school districts.  I don't know why it's so hard for you to figure it out.

Scruffygeist
Scruffygeist

@mcdallas You may as well have put your real PO Box on there.

That'll be a $200,000 consulting fee for my marketing and communication expertise. 

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

@MushMouth1 I guess her "strategizing" at DISD didn't work out too well ... I wonder how she will spin this for her potential clients ... probably a "learning experience" ...

morrainepeak
morrainepeak

It still looks and sounds like an ad for an amateur  "escort" service. 

ScottsMerkin
ScottsMerkin topcommenter

@Scruffygeist yep, they usually progress from 20 something marketing girls at the Ticket to 30 something marketing girls at WBAP

roo_ster
roo_ster

@ThePosterFormerlyKnownasPaul @roo_ster Indeed.  

One wonders if Mike Miles plays the part of Arthur or Bedemir?  Both are "men of science."  No doubt, scimitars, flails, and military picks will be needed to get DISD in line.

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