Mark Cuban Loves Watching Fox News, But Thinks It Could Learn a Thing or Two From Dancing With the Stars

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Yesterday, Mark Cuban joined the rest of the universe in parsing the presidential election, putting on his media-critic hat and taking to his blog to assess the state of political coverage on cable.

Turns out, Cuban loves Fox News. He watched it all the time during the election cycle, though not as a source of objective reporting or nuanced analysis, neither of which exist on the network in any measurable quantity. Instead, he watches Fox (and MSNBC) as studies in branding.

"Neither truly was reporting the news. They were telling us how they believed a negative brand could be built," he wrote. "And not only did they tell us how negative the other brand was, they were relentless in trying to create confirmation of that negative brand by bringing in 'experts' to confirm their brand bias."

He likened the whole thing to radio shows by Art Bell, who brought in conspiracy theorists and crackpots to confirm stories of alien abductions, clandestine government operations, and the like. It was entertaining as hell.

But Fox, despite its appeal as a place to gawk at a right-wing circle-jerk, has a problem. It has become a reality-distorting echo chamber in which its viewers and pundits believe their own hype -- in this case that Romney would win the presidency.

To avoid this problem in the future, Cuban suggests Fox take a lesson from Dancing with the Stars:


You would think that when one of the couples on DWTS is in the bottom two, thats a horrible sign. It must mean they are close to elimination. Not for couples with a large voting base. When you have a large voting base and find yourself in the bottom two, your voting base recognizes that you are at risk of losing. Because they want you to stay on the show and voting counts as much as the dancing, they will step up and vote and keep you on the show until you find yourself up against couples that have a bigger voting base than you.

Fox News also needs more dancing celebrities. I hear Mike Huckabee can bust a move.


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29 comments
TheCredibleHulk
TheCredibleHulk topcommenter

Doesn't really matter what you watch or read. Take a look at any news outlet from the founding to the present and they all had / have an agenda

 

Mark Twain was right when he noted that a man that reads the newspaper is misinformed, whereas a man that doesn't is uninformed.

The Stig
The Stig

Fox should rename itself Fox Opinion. It ain't news. Opinions are like assholes, everyone has one.

Sotiredofitall
Sotiredofitall topcommenter

Both just "preach to the choir" to maintain what viewership they have; both are a stream of editorial comment.  If you want actual journalism, try 60 Minutes or The Leherer Report  

DMZ3
DMZ3

I think Cuban is dead-on. Now, I'll admit that I don't watch much cable news. (I threw my TV out the window a long time ago.) But I read right-wing blogs and websites like Drudge Report, and they would consistently promote only the polls that showed Romney with an advantage. But if you compared them to all the other polls, it turned out that these polls were outliers, and in reality Obama had a pretty clear lead the whole time. The right-wing sites were self-selecting the polls that showed what they wanted to see, not what was ***actually*** happening.

 

I'm not sure if this helped suppress voter turnout among conservatives or not. But I think it does inhibit some conservatives too deep inside the right-wing media bubble from understanding why they lost and what they need to do to win. If you are convinced Obama's policies are bad and that no one in their right mind would support them, then it must have seemed inevitable that Obama was going to lose the election. And now it must seem really unbelievable that Obama won. People actually support his policies! What a shock! Now what the hell do we do?

Observerist
Observerist

Both FOX and MSNBC cater to fanatics to some extent because they know its not all about ratings. Extremism also counts because the extremists are the ones most likely to raise hell with their cable provider if either of these channels were to be dropped because of high carry rates.

albert.finney000
albert.finney000

I'm sure FOX, the most successful cable news channel, appreciates the advice, but maybe MSNBC is the channel that could use all the help.

DirtyP1
DirtyP1

I have to agree with Cuban. Foxnews and Drudgereport constantly reporting that Romney was up by 1-3% did not help him. Or maybe we're all still trying to point the finger at one reason or another about Romney losing when in fact he wasn't the best candidate in the first place.

SlobamaCare
SlobamaCare

 @DMZ3 What the hell do we do?

 

Call now for next month's appointment with the next available nurse practitioner?

Mervis
Mervis

@albert.finney000 Aren't average ratings for any of these news channels somewhere around 1 million at any given time? If so that 3-4 million people (FOX, MSNBC, CNN) out of 310 million in the country. Some success.

ScottsMerkin
ScottsMerkin topcommenter

 @albert.finney000 Fox is a shithole of skewed news and views, so is MSNBC, none of them report the news, they become the news.  And society as whole that watches that garbage become as dumb as the shit that is shown on those so called "news" stations

albert.finney000
albert.finney000

 @DirtyP1 

 

"Foxnews and Drudgereport constantly reporting that Romney was up by 1-3% did not help him"

 

So they shouldn't have reported any poll results?

albert.finney000
albert.finney000

@Mervis - Ah, so even though they're the most-watched cable news, hardly anyone watches them. Kinda makes you wonder why FOX gets under liberal skin so much.

albert.finney000
albert.finney000

@ScottsMerkin - Don't worry, our government schools and immigration policy has already dumbed down the population, not even Bill Maher can do make it any worse.

ScottsMerkin
ScottsMerkin topcommenter

 @albert.finney000  @DirtyP1 No they shouldnt have skewed the polls to say what they wanted them say.  Maybe if people saw the Romney was losing by a few percentage points more of the Romney believers would have gone out to vote

albert.finney000
albert.finney000

IOW, those groups which have special immigration paths which dispense with customary requirements as outlined by Ted Kennedy

albert.finney000
albert.finney000

@ScottsMerkin - Yeah, it 's those groups that are overrunning the cities.

ScottsMerkin
ScottsMerkin topcommenter

 @albert.finney000  @ScottsMerkin I know its crazy how immigration has dumbed us down.  I mean its not like the top 10 in most high school graduating classes arent filled with Asians and Indians

albert.finney000
albert.finney000

 @MediaMan  @DMZ3 

 

The reason the failures of FEMA and government are not discussed are obvious, it might be harmful to the regime.

 

Another reason is that these areas affected are not peopled by wards of the state. There's little sympathy or outrage because these people are expected to have the ability and means to take care of themselves. These are the same people who will pay more for the affordable health care they demanded.

 

 

MediaMan
MediaMan

 @albert.finney000  @DMZ3 Not conservatives, but white supremacist racists according to the MSNBC round table they had on this morning that seems completely oblivious to the hundreds of thousands still without power and gasoline in the northeast and also oblivious to the security implications of the Petreaus resignation timing. Too bad Chris Matthews "I'm so glad we had that storm" wasn't in on the discussion. 

albert.finney000
albert.finney000

@DMZ3 @albert.finney000 - I guess the assumption is that conservatives only read Drudge and watch FOX.

DMZ3
DMZ3

 @albert.finney000 I'll admit that I don't want Fox News. My main source of polling news was The New York Times' aggregate polling blog FiveThirtyEight, which never once showed Romney in a lead when all the polls were added and weighted together accordingly. (They accurately predicted all 50 states, too.) But whenever I checked Drudge, there was usually just the new Gallup or Rasmussen showing Romney ahead, displayed really prominently. The other polls which showed Romney losing were never mentioned. Why? I have to think it's because they didn't want to give the impression that Romney was losing. But he was...

albert.finney000
albert.finney000

@DirtyP1 @ScottsMerkin - I think some folks are under the impression that FOX polls were far outliers which consistently favored Romney. That tells me they don 't watch FOX.

DirtyP1
DirtyP1

 @ScottsMerkin  @albert.finney000

 CNN.com and Drudge for the week before the election had Romney up by 1-2%. I would see Drudge's headline then be like wtf, go to CNN and it was there too. Well, whatever, it worked.

albert.finney000
albert.finney000

@ScottsMerkin @DirtyP1 - Any station that reported RCP, Rassmussen, Gallup, etc? They also reported polls which showed Obama +8.

ScottsMerkin
ScottsMerkin topcommenter

 @albert.finney000  @ScottsMerkin  @DirtyP1 what other news station had a poll that showed romney ahead outside of a Fox station.  If tthat ever ended up on another news station it was because that other news station would say "Fox News is reporting that in their polling, Romney is ahaed...."

 

albert.finney000
albert.finney000

@ScottsMerkin @DirtyP1 - How is reporting the same polls as everyone else "skewing"?

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