Museum Tower Is a Goddamn Flawless Jewel, Says Museum Tower

Categories: Development

Museum tower video screenshot.jpg
Museum Tower's PR team has really been stepping up their efforts lately to persuade people to live there, which sources familiar with the development told us in late August has been an uphill battle.

The charm campaign began with an exuberant full-page ad in The Dallas Morning News a couple weeks ago, and continues with a seven-minute video featuring a variety of people bringing themselves close to tears talking about the thing.

"It appears that it was just designed perfectly to be built across from the street from the Nasher," says Lea Ann Laughlin, director of sales. She stutters very slightly before adding quickly, "Across the street from the Myerson, surrounded by the Performing Arts Center and the Klyde Warren park. It's a little jewel dropped right in the middle."

"How could we not move here?" enthuses Laree Hulshoff, who just a year ago was enthusing similarly to the Morning News about her condo in the Plaza Turtle Creek II (which, according to DCAD, she and her husband still own. Although Museum Tower doesn't officially open until January, so perhaps that explains that).

But the real purpose of the video is to stress, again, that not only is Museum Tower "becoming an icon," in the words of one member of the PR team, but is also environmentally responsible and an impeccably good neighbor, piddling reflection issues aside.

"There's no doubt that the reflection off of Museum Tower is real," says Steve Sandborg, VP of sales and marketing. But, he adds, "It's not uncommon for ambitious projects like this to encounter construction challenges along the way, and they get solved." A professor of physics and optics is then brought in to confirm that problems get solved, along with some soaring shots of blueprints.

But our favorite testimonial is from resident Dick Bass, not so much for what he says ("When I saw the model, it was a 'Wow,' moment") but because his job description is given as "Adventurer." Because that's who lives in Museum Tower. Adventurous, iconic people.


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39 comments
RussellP
RussellP

Who produced the video? Does anyone know? Not bad at all, but a bit long. 

gavnew
gavnew

I like this nerve, Dallas is talking about architecture for once. The architectural community likes to brand and promote 'world-class' buildings: a nod in the WSJ to a big building going up in Dallas does not qualify as praise for its design, nor does it note anything that somebody spent a lot of money here on a really big thing. Maybe someone else can point to some praise from the architecture/design press, but I have yet to see anything. A quick search through Columbia University's database of architecture periodicals, the Avery Index, reveals even less, though Dallas' Arts District earns 72 mentions. This video presents us with a group of people who demand we see the value of this building as they see it without offering any real reasons for us to do so. The future tenants of Museum Tower should love it, it is to be their home, yet you don't see me making a fuss over why my house is an architectural gem above all others. I also find it curious that the expert consultant that the Museum Tower team has brought on board has more experience with lasers than he does with louvers - see: http://www.utdallas.edu/~cantrell/vita.html#Publications. I don't doubt that he's an intelligent or accomplished person, but there are others who would be better suited to this situation.The Museum Tower team should be doing a much better job of proving the value of their building instead of just telling us it has value.

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

If you keep telling the same story over and over again, eventually it will be taken as being true.

 

Ms. Hulshoff appears to have had one to many face lifts.  For some reason, I am bothered by people who have the "wide open eyes" look without any other facial expression.

oakclifftownie
oakclifftownie

I bet if they just quit talking about it everything will smooth over .

catronbg
catronbg

@Dallas_Observer Museum Tower must have missed #SecondCity Does Dallas

siam
siam

I just watched the video and man could I live in Museum Tower.  But that place is way out of my pay grade.  I see noting wrong or inappropriate with the people putting up the building and those who about to move into it being enthusiastic about Museum Tower.  After spending that much money for a condo you would hope the new residents would be thrilled.  I also see nothing wrong with the folks who own the building making a video to try and sell the condos, isn't that what real estate people do?  I guess by the tone of your article you hate the building and think it should be torn down.  Do the Museum Tower people not have the right to market their building?  Of course they do, Nasher reflection or not.

Chuck
Chuck

Regarding the video...You could make a case for any piece of architecture to be considered a work of art...Museum Tower acts like they invented the concept. And why is Dallas always so concerned with being 'the most', 'the best', 'the only', etc. in the entire world? I'm sick of hearing the term 'world class' being thrown so easily in videos like this about a city that clearly is not. These people are delusional! Really love that 'built for the environment' bit around min. 5:20. 

WylieH
WylieH

This video seems.... what the word I'm looking for..... "insane"?

Bremarks
Bremarks

A hallmark of good architecture is blending with and enhancing your surrounding environment.  This is the arrogant opposite.  Sculpture encased in glass?  Ibet the folks at the Nasher are having a time with that one.

kenlowery
kenlowery

@Dallas_Observer A "little" jewel. Nice touch.

whiteguiltprogressiv
whiteguiltprogressiv

The over-the-top hipster libtard "snark" in your headline makes you look like a shitty "journalist", and a totally envious teenage bitch. I get that the observer is trying to be the Dallas version of Gawker (naive white-guilt "progressive" libtard propaganda with a little bit of celebritard gossip), but Gawker sucks and you are doing an even worse job than Gawker.

yeahIsaidthat
yeahIsaidthat

Paula Blackmon is working really hard to sell this thing.

TheCredibleHulk
TheCredibleHulk topcommenter

 @ThePosterFormerlyKnownasPaul Brett Butler did a great standup routine about how funny it was that "women of a certain age" in Hollywood could manage looking surprised as hell and supremely bored at the same time.

 

Funny as hell, I'm too lazy to dig it up. though.

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

 @siam Undoubtedly, since the Tower is not a co-op, some of the "rich" residents will be drug dealers, underworld criminals, and prostitutes.  The developers are aware of this and don't care, as long as they score millions selling the units.

anon
anon

 @siam this building is aimed at rich people. rich people suck. therefore, they should not market the property. 

anon
anon

 @Bremarks that is your opinion, not some sort of well settled "fact". there are plenty of examples but perhaps none come to mind more than the Guggenheim in NYC. it doesn't blend, and someone who hated that museum would probably call it "arrogant" as well. I personally think the museum tower looks great (and as a Dallas taxpayer I hope it nets the pension fund a good return). oh wait, this is the Observer and the units cost like, a million dollars. and it's all glass. the arrogance! rich people! occupy Museum Tower! 

Sturmisch
Sturmisch

 @whiteguiltprogressiv

Does your momma allow you to leave the basement when you're not playing video games or pleasuring yourself with a copy of "Guns And Ammo?"

TheCredibleHulk
TheCredibleHulk topcommenter

 @whiteguiltprogressiv You sound a bit defensive. It's really quite unattractive.

 

I guess it's not as much fun being rich when nobody wants to be like you, anymore, huh.

 

Cry me a tollroad.

scottindallas
scottindallas topcommenter

 @whiteguiltprogressiv 

i sort of agree, though I might have phrased is (very) differently.   It was actually "Goddamn" alone that, I thought was excessive and distracting.

Edward
Edward

 @Myrna.Minkoff-Katz  @siam Drug dealers, maybe (probably more like drug users)

 

Underworld criminals? Possibly, but this might be a bit too visible for them.

 

Prostitutes? Excuse me? I know there are some big-ticket prostitutes around, but I don't think they can afford $1 million + condos.

 

Mistresses maybe....

Bremarks
Bremarks

 @anon

 Comparing this to the Guggenheim is rich.  Last time I was at 79th and 5th in NYC, I don't remember 30 stories hovering over me wth glass reflecting heat searing down on me.  Arrogant refers to its relationship with those around it.  I too hope the Pension Fund doesn't loose its shirt on this, but considering what a stupid investnent they made (check out the underlying financial documents) I won't be surprised if it's a drag on the bottom line. 

JFPO
JFPO

@anon Will the persecution of rich white people ever end?

KenLowery
KenLowery

 @anon  @Bremarks You're right, it's just opinion, as insubstantial as the legend of the "Environmental Impact Survey" spoken of by our forefathers.

whiteguiltprogressiv
whiteguiltprogressiv

@lowery.ken Okay, tard. You huwt my widdle feewings and now I'm gonna cwy!

JFPO
JFPO

@whiteguiltprogressiv Off your meds again, I see.

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