Miller Lite Wants You to Know it Pays For Hispanic Kids to Go to College. It Doesn't Tell You it Doesn't Do it Very Well

Categories: Biz

ScoringForEducation.jpg
Miller Lite announced yesterday that, for the second year in a row, it will partner with the Dallas Cowboys and a nonprofit called Adelante U.S. Educational Leadership Fund "to support educational programming and resources for Hispanics through the 'Scoring for Education' campaign."

In layman's terms, that means that between September 1 and October 31 proceeds from sales of select cans of Miller Lite in Texas and Oklahoma will go to Adelante, which Miller helped establish in 1993 to fund scholarships and other programs for Hispanic college students. To make sure everyone knows about the beer giant's good work, it's enlisting former Cowboys lineman Tony Casillas, who has this to say:

The Miller Lite 'Scoring for Education' program is a great way to give back and engage with the community. I encourage legal-drinking-age football fans across the state of Texas and Oklahoma to purchase select cans of Miller Lite and know that they are supporting the next generation of Latino leadership and a great cause for the future of our communities.

Setting aside the irony that Miller is making a sales pitch on the backs of (and to a certain extent to) kids who aren't old enough to drink, Adelante did give out $113,606 in grants and scholarships in 2010 to kids from an underserved population who might not otherwise have enough money for college. That's a good thing.

That warm fuzzy feeling is snuffed out when you look at the nonprofit's tax filings. Sure, it spent some money on scholarships, but it spent even more money, $129,274, on salaries. When you throw in other expenses -- $12,219 on accounting, $8,128 on office expenses, a whopping $80,103 on conferences, conventions and meetings -- the nonprofit spends three-quarters of its money running the nonprofit and one quarter actually doing the work the organization was ostensibly formed to do.

The takeaway: Adelante is a de facto marketing arm of Miller, which still provides the vast majority of its donations. It's a cheap way to give the brand a more positive image, but it's also deeply cynical. So if you're going to buy Miller Lite anyways, fine, you have no taste buds. Just don't do it because you think you're helping Hispanic kids go to college.


Advertisement

My Voice Nation Help
9 comments
RTGolden
RTGolden

Way to go Eric.  You can't just say hooray that someone is doing something to help someone else?

What is Village Voice Media doing to provide scholarship funding for hispanic students?  Nothing, I'd bet.  They have no non-profit scholarship fund for hispanic, or any other, college hopefuls that I can find.  All they've got is a story lambasting someone who IS providing scholarship money for college hopefuls (and lots of ads for strip clubs and escorts).

Liberals used to be about DOING something to right the wrongs they perceived.  Now, it seems all they want to do is write about those wrongs (and keep those wrongs, and the people being wronged, out of their trendy little neighborhoods.)

It's like BMarvel says, the definition of Liberal and Conservative have devolved so far as to be unrecognizable from what they were 30 or more years ago.  They're basically the same thing now.  They each bitch at the government from a different direction.  Unless the bitching is about cuts to THEIR benefits or increases to THEIR taxes.  Then they bitch in unison.

cynicaloldbastard
cynicaloldbastard

"...the nonprofit spends three-quarters of its money running the nonprofit..."

 

Not exactly.  There is an accounts receivable balance of $762,392 at the end of the 2010 year.  Expenses are high but are running at less than 50% of funding.  And although there is $129,000 being spent on salaries the executive directors are pulling down $46k and $13k, not exactly a killing on the market for what the filing says are 40 hour weeks.  But you are correct in saying that a non-profit enterprise awarding scholarships should have an expense level under 10%.  And the travel & convention expense should be funded out of Miller marketing, not the non-profit.

CelebrateDivershitty
CelebrateDivershitty

Only whites must always act as individuals, and never as members of a group that promotes shared interests, see, because whites are supposed to be above this kind of ethno-nationalism.  According to the white-guilters in the media, it is perfectly acceptable and even commendable for other groups to do it, but when whites do it, white-guilters like Eric Nicholson scream "waaaycism"!

CelebrateDivershitty
CelebrateDivershitty

How does Miller Lite verify that they are truly Hispanic?  Do they have to show ID?  Lulz

MarkO
MarkO

http://www.eri-nonprofit-salaries.com/index.cfm?FuseAction=NPO.Search

 

Most have an misunderstanding of what nonprofit means. It is simply a business plan that does not show a profit at the end of the year and they do that by taking all the money. The advantages of becoming a nonprofit is tax free donations and other tax loopholes. 

The link above allows you to see what the nonprofits pay themselves. 

Myrna.Minkoff-Katz
Myrna.Minkoff-Katz topcommenter

I'm a wine drinker so maybe  shouldn't comment.  But, what is the sense of watering down Miller beer and calling it Miller Lite?  I can't imagine Chateau Lafitte putting out Chateau Lafitte Lite.

ThePosterFormerlyKnownasPaul
ThePosterFormerlyKnownasPaul topcommenter

 @MarkO Nonprofits can and do make money.  The distinction is that the net income is sent to the charitable purpose and not the owners, partners, stockholders or managers of the non profit entity.

Double-O-Joe
Double-O-Joe

 @Myrna.Minkoff-Katz I could go into a whole history of the development and marketing of American "lite" lagers here, but I would probably just put everyone to sleep.  Suffice to say the "lite-ening" of beer was necessary in the past; it's not anymore, but the majority of American beer-drinkers have gotten so used to it that it's become the preeminent style. 

Now Trending

Dallas Concert Tickets

From the Vault

 

General

Loading...