Deion Sanders Wants Parents to Know He's Starting a Charter School for Love, Not Money

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Deion Sanders tells the packed town hall about his latest venture, Prime Prep Academy.
Deion Sanders is not messing around with haters. "Someone is ready to hate, somebody is ready to naysay," he said at last night's Oak Cliff town hall meeting to rally support for his charter school, Prime Prep Academy, slated to open campuses in Dallas and Fort Worth in August.

The crowd looked around, a little confused at the oddly foreboding introduction. "But I don't care. I never did care," he continued, insisting he's not making a dime on this venture.

Now, he could have been referencing the pending litigation against his business partner, the questions about corporate financing, the scrutiny of the charter application, all of which we neatly packaged in this post. It could have been any number of things, really, but he didn't bother to expound.

"Everybody in here is dealing with something, but we're in here for one common goal," he said. "And that's our babies."

Once that was out of the way, the town hall progressed much as it had at the Fort Worth campus Tuesday night. Sanders' business partner, D.L. Wallace, promised parents that the school would provide an environment of support and discipline, rigorous academics and engaging extracurriculars. Much of the night's presentation emphasized technology: Each student will receive a free laptop; textbooks will be e-books; the curriculum will center on computer-based learning. And so on.

Wallace stressed that Prime Prep will provide both the "greatest gifted and talented program" and will be committed to children with special needs. After-school tutoring will be offered to all students.

"How much is that tutoring, D.L.?" Sanders asked.

"It's free!" D.L. answered the question that was asked and answered over and over again throughout the night. Prime Prep is funded by the state and private donors, Wallace said.

He set the bar high. "You'll know that your child has the best of everything."

Prime Prep will accept student and faculty applications starting March 1; all will enter a lottery, and entrance decisions will be made May 7. There are 750 student slots at each of the two campuses.

Sanders closed out the night much as he had opened it. "I'm here because I desire to be here," he said. "I'll be here until the cows come home."

After the town hall, most parents were pleased with what they heard. Many had children who had participated in TRUTH, Sanders's summer athletics and academic program.

"It gives them a chance to succeed," said Geneva Washington-Portis, a mother of four boys. "DISD is not preparing the students for life. They're preparing them for statewide tests."

"The laptops are getting them prepared for college," said Kimoni Jackson, a father of twin 10-year-old boys. "They don't offer this stuff around here ... it's not just about sports."

Jackson said he has full faith in Prime Prep. "If I felt something negative, my boys wouldn't be going here."


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13 comments
God
God

Fornication is his drug, not money.

Zorro
Zorro

Dieon is slimy. I have had dealings with him several times and I never will again... run AWAY from anything run by someone with a lack of moral fiber. Esp a free something

Gabby_19
Gabby_19

Deon, How do I get a job teaching at your new school?Shirley

Matthew Gunter
Matthew Gunter

In the interest of fairness, his summer camps, even if there is some self-interest on his part, have been a very good thing for kids from South Dallas. As have his food programs. Im not going to claim that Deion does this out of the good of his heart, or that he may not have ulterior motives, but better that he's doing this and helping underprivileged children than blowing his money and time on a more self-centered act. At least this is helping kids that, as far as this city is concerned, don't deserve an education or a chance at success because they were born or raised south of Fair Park or come from broken homes.

Its So Sad
Its So Sad

"Wallace stressed that Prime Prep will provide both the "greatest gifted and talented program" and will be committed to children with special needs. After-school tutoring will be offered to all students...Free. "You'll know that your child has the best of everything." Etc., etc., etc. REALLY????! How can a charter school have the "best of everything" and be committed and serve everyone? This isn't even smoke & mirrors. Just smoke. Unless your staff is working for free.

Jay
Jay

"Prime Prep will accept student ..... applications starting March 1; all will enter a lottery, and entrance decisions will be made May 7."

If all students are to enter a lottery for admissions, then what entrance decisions are to be made? Forty yard dash time? Maximum bench-press? Race?

DISD Teacher
DISD Teacher

Charter schools exist to enrich the charter operators.I'm ok with that.

I am not okay with tax dollars being given to charter operators to run schools differently than public schools.  How is that different from St. Mark's becoming a "charter" school?

Fix the schools we have to raise the property values and tax revenue for Dallas.

And for all the people who say, "But we can't wait to improve DISD--we must help kids now", alrighty then:  give the kids vouchers to private schools.

TheRealDirtyP1
TheRealDirtyP1

This would be the first time Prime Time has done anything for free since...high school? He's even bragged about that before. Yeah, I'm skeptical, wasn't born yesterday. And if your kid just happens to be a blue chip? Hell, we'll make sure he makes it to Prime Time Academy! Oh, and we can also represent him in the future! As JWP says, "do it for the children!"

A guy that allegedly is cutting his ex-wife off from any money when all she's done is had 3 kids with him and no job, you're not looking good Deion.

cynical old bastard
cynical old bastard

When you have two decades of very public life being nothing but the money why wouldn't people be skeptical? 

DezJimmar
DezJimmar

Deion, though he has many faults of his own, is not the real danger here.  It's his corrupt, smooth-talking business partner, D.L. Wallace.  He is the epitomy of a con man!  He has defrauded everyone he has ever done "business" with.  Deion may love kids, but D.L. loves money - other people's money.  Deion is not listed on the application or any of the documents a owner nor administrator at this school.  He will have no authority as to what goes on at the school.  He is being played!  These parents are being played.  The State of Texas is being played.  D.L. Wallace is about to run his biggest con ever.

Must be the money
Must be the money

 Good post. Deion is a fraud and always been one. I wouldn't let my kids go to a school where it will closed down in a year or so. This charter is about MONEY.

Anon
Anon

examples?

Dezjimmar
Dezjimmar

Apparently you failed to open the hyperlinks in each of these article written in the Dallas Observer.  Go to the search box and type in 'Deion Sanders Charter School' and read all 3 articles.  As you read them, click on the hyperlinks (red letters) to read supporting documents.  In the very 1st article written by Joe Tone, there is a link to an article written by Patrick Michels of the Austin Observer.  Read it and all of the hyperlinks.  Deion and D.L. talk a good game.  It all sounds great, right?  It's not what a man says that shows his true character, but what he does.  Follow the paper trail Anon.

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