Dallas ISD Board to Consider Allowing Ads In Schools. Just Nothing "Obscene," Please.

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Via.
We first touched on this back in June -- the possibility that the Dallas Independent School District might turn its schools and buses into billboards, because, hey, every penny counts these days. And while, oh, Morgan Spurlock might think it's a terrible idea ("Are we going to live in a time where your kid goes to Red Bull High?"), the school board might not.

On Thursday it's going to consider the policy rewrite you see below, which replaces this sentence -- "Advertising shall be prohibited in District schools unless approved by the Superintendent of Schools or designee" -- with this one: "Advertising shall only be allowed in District schools and facilities with the approved of by the Superintendent of Schools or designee." Which may seem insignificant, till you see the new policy completely eliminates the current no-way-no-how that reads: "Solicitations or use of the schools to promote the merit of products by brand names or trademark is prohibited by the Board."

Got a call into spokesman Jon Dahlander to see how that proposal to sell naming rights is coming. Till then, here's one further caveat from the proposed policy up for discussion Thursday:
Advertisements containing or promoting nudity, obscenity, vulgarity, illegal activities, drugs and drug paraphernalia, alcohol and tobacco products, sexual content or products, firearms/weapons or violence are strictly prohibited.
Well, that's no fun. DISD Proposed Policy on Advertising in Schools

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28 comments
Ed D.
Ed D.

Since when does DISD have "morals and/or conscience" to be offended

Cliffhanger
Cliffhanger

The media rates are going to go through the floor when the agencies figure out how many DISD students can actually read.

Paul
Paul

I wonder if this has really been thought out.  After all, this is a new revenue stream that the district will be bringing in.  Will this revenue stream be subject to capture by the state, though in at least a backhanded way as in: "Since DISD is receiving additional revenue of (fill in the blank) dollars, the State of Texas will reduce the funding that it sends to DISD by the same amount."  (By the way reelect Rick Perry since he kept your taxes down and he reduced the education budget.)

On the other had, if DISD develops a new revenue stream, then shouldn't the property tax rate be reduced to provide for a reduction in overall ad valorem revenues by DISD?

I do not believe that DISD can properly account for the funding it currently receives.  Further, it will only be a matter of time before there is another accounting scandal regarding misuse of funds.

The basic problem I see is, should DISD be allowed to develop separate revenue streams other than those from ad valorem taxes and from the State of Texas general revenue fund?  I believe that the answer is no.  If you believe that it is yes, where do you draw the line?

What do  you expect from a bunch of people who close down exemplary schools and put those students into 'academically unacceptable" schools?

Tahnee Wilson
Tahnee Wilson

can you believe this !!! school system wants to consolidate..And they take forever to vote on a new super superintendent ..then they want to support advertising to KIDS..are they that HARD UP for revenue to even do this I guess they are seeing they are considering PAYING their "excess" employee's $ 3million just to resign then on top of that they want to add 45 mins to the teacher;s school day ,,, like they don't have enough things to do and don't get paid enough to do it...even worse when the truancy officers DON'T do their jobs and/or to overwhelmed to do their jobs that you have to send out the MAYOR Rawlings, DISD board president Lew  Blackburn and DISD Interim Superintendent Alan King get Pleasant Grove. City Hall says Dwaine Caraway and wife Barbara, Pauline Medrano, Tennell Atkins, Monica Alonzo and trustee Nancy Bingham will take everywhere else. What -- the other trustees and council members too busy?  I could keep going on and on and on.. it things like this is glad VERY glad my sons are graduating this year and dont have deal with things like this anymore

LaceyB
LaceyB

So, when the Hooters bus pulls up to take your kid to school, because the Super got a payoff under the table, will you parents be cool with that. It technically doesn't contain nudity.

SomeIdiot
SomeIdiot

Here's one "This copy of your first-six weeks test is brought to you by Sylvan Learning. If you fail this test, call our 1800 number."

Chris Danger
Chris Danger

Seeing DISD is already crashing into the mountain, why not make some extra dollars in the process..This district will either be out of business or taken over by private interest in less than a decade, why fight it??

Bbetzen
Bbetzen

This is a tragic idea.  Who did it originate from? I googled "advertising in a public school" to begin to prepare a list of reasons for it being a bad idea.   I found a good list already prepared almost right away:  http://www.ibiblio.org/commerc...   

This web site gives a good definition for the different forms of advertising, a brief history of the practice, and a list of the multiple problems in reinforced.  I hope the person who suggested this within DISD had already studied this site and had an answer for each of the problems listed.

Juan Valdez
Juan Valdez

Vaginas, Penises and Nipples. Verbotten. Because baby cheeses dont like it.Food that can actually kill your kids. Wilkomen.

The dicotomy of America. Gotta love it.

whatyoutalkin'boutwillis!
whatyoutalkin'boutwillis!

When that charter school opens in, Deep Ellum, they can have the kids stand outside and sell cigarettes(50 cents a square) to the, inebriates and other pedestrians, for school fundraising and field trips!

engmofo
engmofo

Would think the McD's ad contravenes a few of them things.

Dallas Dad
Dallas Dad

Before long teachers will be required to do live spot commercials before every class.

"Good morning students. Before we get started, I need to remind you that today's lesson on the Civil War is brought to you by Exxon Mobil. When mom and dad stop to fill up, remind them to put the tiger in their tank!"

Maybe the district can assign employees NASCAR like jump suits plastered in advertising. We could sell the margins and footers and headers of assignments and fill them with advertising. Maybe we could introduce a customer loyalty program and kids that brought in receipts proving their family used district advertised companies could get extra recess, extra time on assignments or even bonus points.

DaTruth
DaTruth

They might want to add political to the list of prohibited ads.

Guest
Guest

How much for a bus ad that lists Board Members' home addresses?

Nick R.
Nick R.

"This pop quiz is brought to you by Sour Cream and Chive Pop Chips: The chip that doesn't need math!"

OldManJam
OldManJam

Paul - my understanding is that any monies raised by the school districts outside of state funding and property taxes is not subject to any recapture by the state and is 100% under the purview of the district. 

Questions if the DISD could handle those funds is a separate discussion but your concern about whether additional revenue should be allowed is one that will be debated until the last school closes. 

Look at the Highland Park ISD which has had over $1 BILLION in funds recaptured in Robin Hood over the past 20 years ($70MM this year - 70% of the district tax funds), had state funding drop by over $3MM this year and has a budget deficit projected from this school year until 2014 of over $8.6MM. Every year the district has a fund raiser that will raise money that is kept within the district. Those funds go directly to teachers and schools for enrichment programs, materials, etc....

I know every school district is not HPISD but when districts like the DISD are designated "wealthy" districts and start sending $$ to the State and when the budgets of the schools keep getting cut by millions of dollars, there will be a scramble to generate dollars or you will start to see many programs and extracurriculars cut to the bone or eliminated. 

Ket354
Ket354

Whereas the McDonalds is patently vulgar by comparison.

RTGolden
RTGolden

You do realize, Dallas County Schools is already advertising on its buses, right?

RTGolden
RTGolden

Don't worry, I'm betting they'll let you put the video still of you picking that one coffee bean from the '70's coffee commercials on any bus you choose.

Guest
Guest

I'm guessing Juan Valdez has no children...

Titus Groan
Titus Groan

I would actually welcome political ads if they got kids thinking about how government works.  In reality, the kids couldn't care less, so I don't think this will be a problem.

The real problem will be soft drinks, snacks, & fast food chains.  Expect your kid to be carpet-bombed with fat, salt, and sugar.

Paul
Paul

and?

There is no correlation between funds spent per student and the quality of their education.

I would be interested in knowing what the largest single line item is in DISD's budget.  I wonder if it is for payroll or debt service.

The fund raisers are nothing more than a backdoor way of increasing taxes.  As far as I am concerned there is a significant amount of money that is spent by DISD on non-educational items.

The people of HPISD should shut down their fundraisers and go after the legislators and governor who have failed to address school funding.

Thank you for your explanation and example. 

One other question: What are the funding levels per student in HPISD vs DISD and say CFBISD?

LaceyB
LaceyB

All I'm saying is that it's jubblies and wings vs. a dude wearing a wig and makeup who only hangs with small children.

Bbetzen
Bbetzen

Glad you asked.  No. No advertising in Finnish schools.  But I did find out that since their teachers are so well prepared, all with a masters degree minimum, and facting competition to get into graduate education so intense that 90% are rejected, that Finland then have such good quality teachers that most of the time a teacher stays with a class for 6 years and follows them up through the grades 1-6.  Thus the child never has to undergo the transition to a new teacher till they are in 7th grade.  Then they still remain in the same school till they are through the 9th grade.  That is when Finnish students get the highest grades in world on the PISA examiniations used in the 65 most industrialized nations on earth.   

jfpo
jfpo

Not having children does not make someone inferior.

Ket354
Ket354

And I'm agreeing.

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