So You Wanna Know What TRT Holdings' Maple Avenue HQ's Going to Look Like?

Categories: Development
NewTRTHQ.jpg
As always, click to enlarge this first look at the newest addition to Maple Avenue, coming in 2013
Well, here it is -- at least HKS's conceptual rendering of the "approximately 170,000 square feet, the six-story Jeffersonian-style building" that'll be built on Crow Holdings' Maple Ave. property across from Unfair Park HQ. And, no, the accompanying press release doesn't mention, as many of you have, that Harlan Crow was the biggest opponent of the convention center hotel (operated, of course, by TRT-owned Omni Hotels). But it does mention that the building "will feature numerous amenities designed to help attract and retain top employees to the companies, including a café, health club, conference center, underground parking and a spacious back patio."

Mayor Mike, who, with the council, just gave TRT more than $2 million in tax breaks and incentives to break ground, is stoked: "This move to Dallas is significant because it speaks volumes about the economic vitality of our city and its appeal as a premier location for business headquarters. Workers want to be near the financial and social action, and at the new TRT Holdings, they will provide that action to their employees. This project underscores how the city can leverage its resources by making an investment that is expected to have a $7.5 million fiscal impact for the city over 10 years and includes TRT Holdings making substantial financial and human resource investments in our City."

A larger rendering, and the whole release, is below. 20120125-Aerial
TRT HOLDINGS ANNOUNCES PLANS TO BUILD NEW HEADQUARTERS

Parent Company of Omni Hotels & Resorts and Gold's Gym International to Move to New Dallas Location in 2013

Irving, TX, January 25, 2012 - TRT Holdings today announced plans to relocate and consolidate its offices from Irving to Dallas. The new offices, which will incorporate the headquarters for Omni Hotels & Resorts and Gold's Gym International, also based in Irving, are expected to open in the summer of 2013.

"This move to Dallas is significant because it speaks volumes about the economic vitality of our city and its appeal as a premier location for business headquarters," said Mayor Michael S. Rawlings. "Workers want to be near the financial and social action, and at the new TRT Holdings, they will provide that action to their employees."

"This project underscores how the City can leverage its resources by making an investment that is expected to have a $7.5 million fiscal impact for the City over ten years and includes TRT Holdings making substantial financial and human resource investments in our City," added Mayor Rawlings.

The new headquarters building at 4001 Maple Avenue will be on the Old Parkland campus, which was developed and revitalized by Crow Holdings. The original 8.3 acre Old Parkland site was expanded to 9.5 acres through the acquisition of adjacent property and is bound by the Dallas North Tollway, Maple and Oak Lawn Avenues. The master planned business campus located a few miles north of downtown includes new buildings that complement the original and historic landmark structures.

The headquarters will be built by Brasfield & Gorrie - who recently opened a Dallas office - and is also currently building the Omni Nashville Hotel. Brasfield & Gorrie, as the design/builder, has hired HKS in Dallas to design the headquarters in keeping with the other buildings on the Old Parkland campus. With approximately 170,000 square feet, the six-story Jeffersonian-style building will feature numerous amenities designed to help attract and retain top employees to the companies, including a café, health club, conference center, underground parking and a spacious back patio. Approximately 275 total associates from TRT Holdings, Omni Hotels & Resorts and Gold's Gym International will move in the building.

"As our organizations continue to grow and prosper, we want to ensure that our office environment meets the needs of our teams today and far into the future," said Jim Caldwell, president of TRT Holdings. "We are excited to bring everyone together, and we envision a setting which will enable our associates and our businesses to thrive."

Earlier today, the Dallas City Council confirmed a ten-year tax abatement on 90 percent of the real property improvement value resulting from the new facility and a $200,000 economic development grant as an incentive for the project. While estimated forgone revenue from the tax abatement is approximately $2.3 million, the project is expected to have a $7.5 million fiscal impact for the City over 10 years. TRT Holdings anticipates making a $40 million investment in the project.


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40 comments
Ricky Hollywood
Ricky Hollywood

Looks like the Grapevine Bar is going to be a little more crowded.

Downtown_worker
Downtown_worker

What are we supposed to call the current Parkland Hospital when New Parkland opens in 2014 and Old Parkland is already taken? 

thumpcbd
thumpcbd

I can't quite tell where they will put the mandatory Neon lights. Can anyone update the rendering to show where it will go on the building?

RTGolden
RTGolden

I like how, in the lower right corner of the rendering, some of the grass is already dead.

Darren Schmits
Darren Schmits

I envision a lot of those workers turning right out of the parking garage and heading up the Tollway or downtown.  Turning left out of there is impossible.

Guest
Guest

So when are they gonna raze that drug infested dump The Grapevine?

Neighborhood Nuisance
Neighborhood Nuisance

Someone gonna go 311 all over them if they violate stage 1 water restrictions on that Jeffersonian patch of green out front.

ScottsMerkin
ScottsMerkin

I figured it out, The City, in building its hotel at the behest of Crow, cut a backdoor deal with him.  They got DCAD to double the value of his land on Maple, and told him that they would get TRT to purchase it thereby doubling his profit that he would have gotten previously and getting the money from the Omni operator itslef.  Lovely how all this works

Wylie H.
Wylie H.

I like it... very different from most of the stuff that's being thrown up in Dallas.  In addition, all of the buildings being constructed at this office campus appear to be of extremely high quality.  Finally, the prominent position on the Toll Road makes for a nice gateway to downtown.

NewsDog
NewsDog

Underground parking? That close to the river? Did Mayor Mike tell them the levees aint fixed yet?

ChampionDallas
ChampionDallas

I'm so glad that they chose a Jeffersonian-styled building! There have been enough modern buildings thrown-up in Dallas. Although I do like the modern look, this building will create "insant history" in that the architecture is that of an old building. Way to go Maple Avenue!

dallasmay
dallasmay

I like it. Very classy. 

By the way, was this Project Wal-e?

Robert Wilonsky
Robert Wilonsky

I asked Jack Perkins at Maple & Motor if he's planning on expanding to accommodate the 300ish coming to Maple Ave. He said: "We are." Not much, but some.

yeahIsaidthat
yeahIsaidthat

Employees want to be close to the action? LOL! Flame on bitches!

Brenda Marks
Brenda Marks

I think Crow is hoping they will walk out the front door and across the street to the new apartments and townhomes that are about to go up.

Montemalone
Montemalone

Did you miss the part of the story about employees wanting to be near social action?

Montemalone
Montemalone

Did you miss the part of the story about employees wanting to be near social action?

Jim Bob Guthrie
Jim Bob Guthrie

Was it a black helicopter or a dog that spoke to you and told you this?

Darren Schmits
Darren Schmits

Yeah, underground parking is not too smart in an area that continually floods everytime it rains.

But my favorite is the "spacious back patio" which will overlook... the Tollway!

NewsDog
NewsDog

I forgot... Parent company of Gold's Gym? Guess they want to be here to keep a close eye on the steroid dealers.

Ellum08
Ellum08

Right, because Dallas has such a connection with Thomas Jefferson and the Colonial era.  

What Dallas does have is a great history of mid-century modern architecture and Texas Regionalism, but hey, let's go ahead and build something that isn't a response to our climate or reflect our culture because it sure will be 'purty'.  

Harlan Crow is a perfect example of someone with a ton of money with no taste.

If he tries to jump the block and touch The Grapevine, I'll torch the POS myself.  

Robert Wilonsky
Robert Wilonsky

No, this is not Wall-E. Though, speaking of: When I was talking to Karl Zavitkovsky earlier this week about Elm and Ervay redos, I asked him if those were Wall-E. Since they both have "E" in 'em. I know, a stretch. Anyway, he said no, that Wall-E's still a ways off ... a very complicated real-estate deal that doesn't seem to be coming together as quickly as the city had hoped. Trust me, soon as I know you'll know.

ScottsMerkin
ScottsMerkin

he better git some more terlits in there then

dallasgent
dallasgent

@yeahIsaidthat Exactly the employees will probably stay exactly where ever they live today. 

Guest
Guest

You're a BIGGER idiot if you like The Grapevine! Do blow much?

ScottsMerkin
ScottsMerkin

If you dont think that my statement is totally plausible in dallas, then you must not pay attention to dallas politics. All these rich guys, makemoney off each others backroom deals

Juan Valdez
Juan Valdez

Funny you mentioned this...the other day I was at an office wich has a direct view of the complex. The buildings look pretty. But I agree, kind of out of place in that side of town and not cohesive with Dallas architecture.I used to dislike areas with various types of architecture, but now I appreciate it. I like more western buildings (cowboy deco) like the Ritz Carleton or the AAC.But I understand our whole city does not need to have the same structure. Vive la diference' !

Guest
Guest

You'll probably torch it while high on coke - that you got at The Grapevine!

Guest
Guest

double post.

Sadly, didn't get funnier by posting twice.

Guest
Guest

There is no Wall-E. He's just waiting for you to forget and stop asking.

Snack Perkins
Snack Perkins

The dudes only got like, half a terlit in that joint. 

Snack Perkins
Snack Perkins

The dudes only got like, half a terlit in that joint. 

Downtown_worker
Downtown_worker

Yes, many of the people commenting on this board seem oblivious to the fact that Old Parkland was there first, so the new structures are meant to expand on that style of architecture.

Downtown_worker
Downtown_worker

Yes, many of the people commenting on this board seem oblivious to the fact that Old Parkland was there first, so the new structures are meant to expand on that style of architecture.

Brenda Marks
Brenda Marks

All of the new construction is designed to mimic and compliment Old Parkland.  I'm not the biggest fan of Harlan Crow (the giant-sized oil painting of Maggie Thatcher and Ronnie Reagan outside the board room is a bit much) but I give Crow endless kudos for spending a gazillion dollars removing asbestos and restoring Old Parkland to its original glory.  They even went back to the city after completion to strenghten the PDD specifications so that the decorative trims and stonework on the building exterior had to be maintained and duplicated in any future development.  Nobody ever goes back and does that.  Usually, it's the opposite.

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