Dallas News Publisher Moroney's Memo on Exit of John McKeon, The Man Behind Briefing

Categories: Media
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John McKeon
Yesterday we got word that John McKeon, the president and general manager of The Dallas Morning News since October 2007, was leaving, which publisher Jim Moroney confirmed via email. At which point a press release went out, leading with news of fourth-quarter 2011 earnings ("decrease of four to five percent compared to 2010, an improvement in the rate of decline compared to the third quarter of 2011," per head honco Robert Decherd) but also noting McKeon's adios ("as part of the Company's continued efforts to streamline operations"). Moroney assumes his duties.

This morning, Moroney also dispatched to Unfair Park his memo to the paper's staff, sent late last night, in which he informed them of McKeon's departure. It reads, in full:
It is with regret that I am letting you know that John McKeon will be leaving The Dallas Morning News. John has been a remarkable leader for our company during the most difficult years in the modern history of the newspaper industry.

While at The Dallas Morning News, John led the implementation and execution of Briefing, which has been a resounding success both financially and editorially. He was on point for leading our circulation pricing strategy, which has resulted in four consecutive years of significant circulation revenue increases. He helped lead the growth of our commercial printing and distribution, which resulted in dramatic revenue growth over a short period of time. Also, John has been a consistent champion for innovating our products in the digital space, including the launch of our iPad apps and the implementation of our subscriber content initiative.

For all of these reasons and many, many more John's talent, smarts and energy will be missed.

Please join me in wishing John the very best.

Regards,

Jim

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12 comments
Crap Detector
Crap Detector

Does this mean I can finally stop asking DMN to cease the dumping of "Briefing" on my front lawn??

Omar Jimenez
Omar Jimenez

It sucks that I "subscribe" to Briefing and then it never comes to my house, maybe to some houses in other street, but I want to because of the Store Ad's on Wendesday that stopped coming to my mailbox.

DuckDuckGoose
DuckDuckGoose

Firing the idiot who had the idea for Briefing is long overdue.

The Credible Hulk
The Credible Hulk

So, what passes for "circulation increases" these days is that crappy little DMN circular piling up prodigiously outside all of the foreclosed properties in my neighborhood?

Orwell would be proud.

Oak Cliff Townie
Oak Cliff Townie

We get the Spanish Version AL DIA

The grocery store ads are great.

Titus Groan
Titus Groan

"improvement in the rate of decline" - now that's what I call polishing a turd.

We're hemorrhaging money, but at a slightly slower rate than last quarter.

Connective Tissue
Connective Tissue

I am so tempted to get the cops to cite the DMN for littering my yard with random pieces of trash that I never asked for and don't want. It is a strange coincidence that every piece of litter has the word "Briefing" on it in big letters.

Scruffygeist
Scruffygeist

What the hell is Briefing? Seriously. Never heard of it.

Montemalone
Montemalone

So, one less exec, declining earnings, can only mean one thing.More seven figure bonuses for Decherd and Moroney!

DuckDuckGoose
DuckDuckGoose

" an improvement in the rate of decline "  When that is the Good news in a statement of earnings, it's time to pour coffee on the campfire ...

Jay
Jay

Briefing is a four sheet newspaper that the Dallas Morning News trashes our neighborhoods with by indiscriminately throwing a copy on the front lawn at every residence. Even vacant houses with dozens of copies of Briefing rotting on the lawn and in the gutter continue to receive each new issue.

Montemalone
Montemalone

It's what you subscribe to (for free) so you get full, free access to the website.Would you pay $30/mo for leftover news?

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