So Why Didn't WFAA Air Colbert's Super PAC Spot? "Old-Fashioned Human Error."

Categories: Media
cubanincolbertpac.JPG
Mark Cuban in the Stephen Colbert Super PAC ad that WFAA did not, in fact, reject.
Here's the boring truth behind Stephen Colbert's WFAA rant last night: The reason our ABC affiliate didn't air Colbert's Super PAC spot about the NBA lockout was "garden-variety human error," according to the station's veep, Dave Muscari. Nothing more, nothing less. "The spot," he tells Unfair Park, "wasn't rejected." Matter of fact, Muscari says, it aired this morning during Good Morning America.

There's a rather long, technical reason it didn't make the cut. I won't bore you with the details. But here's the short version: The spot showed up at WFAA last Wednesday with the note that it was supposed to run during the noon newscast. But since it was a political ad (I know, I know) the station had to make sure it had all the proper disclaimers. And by the time the vetting was done, the commercial log for that day's newscast was done -- which meant it had to be manually inserted into the show. And: It wasn't.

"It was old-fashioned human error," Muscari tells Unfair Park. "The technical director missed the spot. So the sales manager called them and said, 'We'll make the spot good. Which they did during a better time slot today. ... There was no malice aforethought, but it was an error."

Muscari says that since last night's broadcast, he's gotten, oh, maybe three emails of complaint that say things like, "You nimrods" and "WTF?" He told them all the same thing: "We didn't refuse to air it, but by the time it was viewed, subbed and in the server we missed the spot." Besides, says Muscari, he's a fan: "I watch his show on a regular basis." The jab at WFAA "was cool," he says. "He's a funny guy, and it's a great character."

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10 comments
LaceyB
LaceyB

We're working on "human error" in civil litigation class this semester. There's a big honkin cameo of the Texas Civil Practice & Remedies Code. It's very statute-rific.

Mike
Mike

I remember when John Edwards came on the show to make a pronouncement of something he thought important and Stewart asked him "You do know this is a comedy show?  That we are comedians?"I thought Channel 8 tossed it because it was a promo for a comedy show on another network.  If CSI sends a promo to Channel 8, are they supposed to run it?

thinkabowdit
thinkabowdit

The entire thing is a mockery...even this suposed "conspiracy"...Stephen has used his Super PAC to promote an agenda that clearly favors one side and taunted David Stern in the disclaimer...basically daring him to fine Mark Cuban (as he referenced in his episode last night)...Stephen knows that it was a simple mistake, but since his show is a mockery of mainstream media pundits, he is taking something of no major significance (an oversight) and attempting to make it into a sensational conspiracy...just like the shows he mocks do...he and Jon Stewart make a fantastic satirical duo...I am extremely impressed how well Stephen has been able to put his satire into action with his Super PAC and how he is using it to show an obviously flawed and corrupt political system...

Rsw22
Rsw22

You nimrods" and "WTF?"

NewsDog
NewsDog

If they back peddled any faster the earth might start to rotate the other direction.    

thinkabowdit
thinkabowdit

his taunting of David Stern was to prove a point that because of the ability of his Super PAC to hide the source and amount of donations received, there is no way for David Stern to sanction Mark Cuban for being associated with the Super PAC that sponsored the ad because there is no proof that Mr. Cuban ever gave him any money, despite the fact that Stephen had him on his show and made it appear as though he did...

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