Read Frank Luntz's Dreams of Dallas

Categories: City Hall
FrankLuntzReport.jpg
From Luntz Global's report to the city council The Dreams of Dallas
It only took, what, a week? But here, at long last, is GOP pollster Frank Luntz's presentation to the Dallas City Council, given last week during its retreat at the Arboretum. Mayor Mike's chief of staff, Paula Blackmon, just sent it along, complete with the tiny-type data tables I didn't attach (unless you really want to sort through the fine print).

Titled The Dreams of Dallas, it's 30 pages of charts and graphs culled from interviews with a whopping 400 Dallasites -- though, keep in mind there's that 4.7 percent margin of error. It's on the other side. Might as well read it -- only cost you $15,000. Frank Luntz Report to City Council
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21 comments
Cliffhanger
Cliffhanger

Apparently, the real problem is that 100% think in vague, meaningless cliches and platitudes about the problems facing Dallas.

Seriously, I could have gotten the same results for the cost of a a Ouija board and a case of beer.

pak152
pak152

so the charts are the final product. what I would like to see are the questions. a pollster like Luntz will ask a large number of questions each phrased a little bit diferently in order to accurately capture the attitude of those being polled. the questions and answers are also cross correlated as a means of validity the information. the margin of error is not out of the norm. the data tables are also key to understanding the results. what would also be interesting is to see the makeup of those polled by age, ethnicity and location in the city

MattL1
MattL1

So.  Many.  Things.  Wrong.

My biggest problem is that a lot of those questions and answers seem to imply that the questioner wants to steer the respondent towards certain views over others.  That doesn't make for very scientific polling, but it's great for agenda-pushing.  Second, a lot of this deck is geared toward education.  Maybe the presentation should have been made to DISD instead of the Council?  Finally, the stock art that Luntz used makes the thing look really cheap.  Overall, money well spent!

scottindallas
scottindallas

Funny, slide 8 indicates that Dallasites were more deeply affected by the recession than the nation.  Does this mean we're dumber than the rest of America considering our evidence free optimism?

slide 9 says people want stability @49:disqus -42%, though only 9-8% want steadiness.  I think this means people wish for a return to the status quo ante, but they're sick of the way things have been going. 

Slide 10 has the groundbreaking finding that people would far prefer a "career" to a "job"

Slide 14 indicates that the vast majority of people would rather balance the budget with a combination of spending cuts and tax increases nationally, but in Dallas we're split between balance, and spending cuts alone.  For that I think we earned a check mark.

Slide 15 says that the city should help job creators and small business, hmmm, yet Luntz believes the gov't can't create jobs.

Slide 17 says we want effective and efficient gov't far more than small gov't.  But that we should cut, "arts, music and culture programs," followed by "parks and pools"  I wonder what we spend on arts, music and culture?...

I can't believe Luntz got paid what he did for this scant, anecdotal information.

ts
ts

100% - Too much Frank Luntz

Jason
Jason

So this is what was given to the media?  Were there other pages that were given to the mayor/city that explained the process of the poll and demographics of the people used for the poll?  I find these results very interesting.  I also find the options of answers to the questions very interesting.  I'm hoping JimS is going to give this thing a go.  I'd like to hear some editorializing on it.

Wylie H.
Wylie H.

On page 19, note that only 12% of respondents felt the Trinity River Development should be a higher priority.

jmccw
jmccw

On slide #2, it is curious that he wrote "..instead of worrying about our next election."  'Our' is clearly not the correct pronoun, 'your next election' would have fit the audience more.  My guess is that this slide is the second slide in all his presos like this and the one he did prior to the one in Dallas was for a republican group, for whom 'our' would have been appropriate.

Grumpy Demo
Grumpy Demo

"it's 30 pages of charts and graphs"

Wow, that works out to $2,000 per page?!?

Who did he think he was working for the NTTA?

RTGolden
RTGolden

Wrong.  A pollster like Luntz will use a carefully selected panel of questions designed to generate results that support whatever agenda he is pushing, or the one his clients wish to see.  Any questions used to gauge true attitude of the respondents will be ambiguous  enough that the answers can be spun in almost any direction.

RTGolden
RTGolden

Luntz isn't in the business of accurate polling.  He has always been an agenda-driven pollster, producing exactly the results he wishes to produce.

Los_Politico
Los_Politico

I wonder if the Council Members truly think they can affect the school district. They've never struck me collectively as very bright. I doubt they even realize how leading these questions are and how outside an acceptable margin of error the "study" is.

pbluett
pbluett

Luntz doesn't bother me because he ,like most pollsters, is a bombastic bore.  I just turn them off.  They are all agenda driven and about misinformation dissemination.

RTGolden
RTGolden

That's one of those poll questions that can be turned any way the pollster wants it to read:

Only 12% of the respondents felt the TRD should be a higher priority: It could be argued that 88% of respondents felt the TRD was prioritized correctly, 88% think it should be lower, or 88% think it should be canned.

pak152
pak152

and if you look at the top of the slide it clearly states;

A Word from YOUR citizens so his use of "our" is correct comprende?

RTGolden
RTGolden

$500/page???  ($15,000 / 30 pages)

JJ
JJ

and, therefore, the agenda he is pushing, or the one his clients wish to see must without a doubt be that 44% of Dallasites polled feel that the biggest obstacle to Dallas' economic recovery is politicians who put politics before solving problems.

+ / - 4.7%

DISD Teacher
DISD Teacher

I would guess that the council members realize that they can't call a city council meeting, bang the gavel, and enact school reforms.

However, don't underestimate the power of the mayor and the city council members to press for accountability.

At this point, citizens want to see an FBI audit of the district.Any mayor/council member who would start banging the drum for an audit and criminal prosecution of the thieves would be popular with Dallas residents.

Why doesn't an audit happen?Why aren't the mayor and council members begging the feds to look into what's going on with taxpayer money at DISD?Why are they silent?

I think it's bc DISD is a cash trough for many.  In exchange for unfettered, unquestioned access to the cash, the beneficiaries agree to produce votes for the mayor and the council members and anyone else who wants something.  So the pols stay quiet and look the other way.  

The Regional Chamber of Commerce, with its nonsensical Commit! plan, seems to be carrying water for the charter operators who also want a slice of our tax dollars.

Blight, crime, high taxes, and a continuing loss of revenue to the suburbs can all be traced to the bad schools that stifle investment and renewal.

The cancer in our city is DISD.  Until we really address the fraud, waste, and criminal activity, Dallas will die from the inside out.

RTGolden
RTGolden

Don't you think the actual percentage would be higher?  I'm sure he was aiming for a higher percentage:  Historically republican pollster/advisor polling for and advising a predominantly Democrat council. (Even if they act like republicans most of the time)

Brian
Brian

One of DISD big problems is that many principals and school board members want to rule their fiefdoms. They think they know everything and teachers are hired hands. Dallas has good facilties and good teachers but the administration is crap. If they had a real building maintenance plan the bond program would be more useful instead a continuous keep repairing the same things.

luckily they chain the doors to keep kids in school and in case of a fire make it easier to identify the bodies.

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