Earlier today, an item appeared on The Poynter Institute's website in which Mark Medici, vice president of audience for The Dallas Morning News
, is quoted as saying that within the next three years, "we won't have a seven-day paper
." Medici allegedly delivered that shocking bit of news during a conference in Chicago yesterday. Earlier today, I asked Jim Moroney, the paper's publisher, to address that account. Moments ago, he sent the following statement:
We have had many calls today about a statement attributed to Mark Medici that we would not be publishing a print edition of The Dallas Morning News every day of the week within three years. We spoke to Mark, who did not recall making any such statement. Whether a misstatement or a misunderstanding, what we do know is that we have never come to a conclusion that we would be discontinuing seven days of the printed edition of The Dallas Morning News. So, while this was a fascinating statement for a lot of people to read, it inaccurately describes the belief we have as a team about the durability of the seven day print model. We hope this puts to rest any questions on this issue.