The News's Jim Moroney, Making News

Categories: Media
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A little while ago I saw this lengthy and occasional inside-baseball Q&A with Dallas Morning News publisher Jim Moroney in which he insists that life behind the pay wall's just fine, thanks for asking. Sorry -- that's "subscriber content initiative." Anyway. Says Moroney, since the pay wall was erected a few months ago, 65 thou paper-takers have "authenticated through a registration process in order to access our content through our digital platforms," and far as he's concerned, that's good news for The News:
The doomsayers cry out, "But your page views will drop!" Our response: How valuable are pages that you're selling at 70 cents per thousand? I'm not worried about the loss of page views that are sold at remnant rates. There's very little financial value there. We expected a 40 percent decline in page views, but in the first 12 weeks the average weekly decline was only 19 percent. That's less than the percent of our page views we were selling at remnant rates.
Here's another big change for Dallas's Only Daily: It's going to start running same-sex marriages in the Weddings section beginning immediately, per the Dallas Voice. Maybe you recall: Back in November, local couple Mark Reed and Dante Walkup filed a formal discrimination complaint with the city against the daily when it stuck their announcement in the Commitments section, which was not what the couple had asked -- or paid -- for. But Moroney and editor Bob Mong met with the couple yesterday and decided that rather than keep fighting it, they're giving in:
"When you do the right thing, you just do the right thing," Moroney said. "I believe that publishing same-sex marriages performed in states where they are legally allowed, that publishing those under the Weddings heading in our newspaper, is the right thing to do."

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16 comments
Lee Adams
Lee Adams

I own a small newspaper in Sunnyvale, Texas.We have also started offering our newspaper to our readers via the e-mail. Inour case we have picked up about 1,200 readers, the main reason is because ourE-News (as we call it) is free to anyone who sends us their e-mail.

 We have turnedour small little local paper into somewhat of a three city publication now withmore than half of our e-mail subscribers living in Mesquite and Forney. It has given us tremendousgrowth and opens the door for excellent advertising opportunities.  

DISD Teacher
DISD Teacher

Too bad doing the "right thing" doesn't seem to include a hard-core investigation of why many kids in DISD are in overcrowded schools while half-empty schools sit nearby.  Or why it's freezing in May in many classrooms and hellishly hot in January.  Or why millions of tax dollars are spent on administrators even though enrollment is declining.  Or who is going to be held accountable for the $57 mill just wasted on high-end hotels and take-out food.

You get the idea.Do the right thing for all the kids who have no other advocates, Mr. Moroney.

Kent Boyer
Kent Boyer

DMN - ummmm, figure out a business model that embraces technology - not a paywall on the Internet.  Who does that in 2011?  I lost interest in the DMN eons ago.  Thank God for the Observer - who, gee, look - doesn't charge me to read really great feature writing and blogs!  And 65,000 readers in Dallas?  Really?  #FAIL

Mister_Mean
Mister_Mean

Sure hope that they are not including their "Free" Wednesday-Saturday Briefing paper in thier curculation numbers.  See it littering yards throughout my hood.

Admonkey
Admonkey

The DMN is so 1980.

Nearly pre-Pong.

CLANCEY
CLANCEY

Can somebody find data:

DMN claimed x circulation before the thin blue wall,   they now claim x circulation.

Montemalone
Montemalone

Um, Briefing?

Subscribe on Facebook.You're now a DMN "subscriber" et voila, no more paywall.

ozonedude
ozonedude

1. I do note that my enjoyment in writing BS comments all over Mark Davis' columns has declined at least 50%, what with the Tea Party seemingly adverse to paying for content.22. I just borrow my parents' subscription info. I highly recommend it. Take that Moroney. All gain, no pain.2. Using the pre-paywall site as your baseline is pretty pathetic, what with how that thing was designed to repel traffic.

BilldePneuseondaroch
BilldePneuseondaroch

Dear Mark Halperin,You've dealt with Obama -- come on down to Dallas and size up Moroney...Sincerely,Bill dePneuse Ondaroch

Herman Muenster
Herman Muenster

When did the DMN quit running same-sex commitments?  I remember when they ran a few (in the '90s?), and the sky didn't fall but the Talibaptists made a stink.  Did they make the DMN cave?

Watchdog
Watchdog

65k subscribers in a metropolitan area of 4MM?They will be history in 18 mos., tops.Robert/Jim...you're whipping them.  Keep the heat on...keep scooping the dmn...only a matter of time.

yeahIsaidthat
yeahIsaidthat

Re: Wedding announcements.....Welcome to 2011 Bob and Jim.

ozonedude
ozonedude

My fomatting skills are pathetic.

Bob
Bob

The DMN never stopped accepting money to run notices of same-sex commitments.  What they refused to do was to run notices of same-sex WEDDINGS in the advertising section called WEDDINGS because same-sex marriages were not legally recognized in Texas. The policy of WEDDING notice refusal is the policy that is being changed.

Mediawonk
Mediawonk

Watchdog, the 65k figure is just the number of subscribers who use their subscription to view the website as well.  DMN daily circulation is around 275k and Sunday is around 370k.

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