Care to Kammok? Dallas Start-Up Raises Cash To Help You (And Orphans) Relax.

Categories: Biz

5922641179_5ce1173cb6_z.jpg
Courtesy Kammok
Greg McEvilly says Kammoking is the new planking. We'll forgive him if you do.
Greg McEvilly and his co-workers typically hold their meetings tethered to branches, poles or anything they can find that will support their body weight. They do it because they don't have an office, but also because they hope you and your friends or family or coworkers will one day be doing the same. Their business depends on it.

McEvilly, a 27-year-old Dallas native, is the founder of the outdoor equipment company Kammok International, and the inventor behind the Kammok ROO, a lightweight portable hammock meant to be hung anywhere you feel like napping ... or brainstorming.

"We're pretty nomadic," he says of the Kammok team, based somewhere in the Dallas area, depending on the day. "We've had several meetings while we're kammoking ... several field trips while we're field testing gear." Then again, he says, they don't have the money for a stand-alone office. But when they do, "it will feel more like a kammok office than a corporate office," he says.

5922593821_3d95ee14e8_z.jpg
Made of durable, breathable, proprietary fabric, the one-pound hammock (Kammok? ROO?) fits into a bag the size of "an angry blow fish," as described by the brand's website.

"The material is so soft and lightweight it feels almost like you're sitting on air," McEvilly says. "You're like wow this is so lightweight, how is this holding me up?" It conforms to the shape of your body "almost like memory foam," with enough material that you don't end up like the contents of a taquito.

And you can really jigger this thing up in your cubicle? Hmm. (In recent days, hammock enthusiasts have spent quite a bit of time back-and-forthing over the merits of the Kammock, not to mention the price point.)

The company has raised a theoretical $67,000 on Kickstarter, after starting fund-raising with hopes of raising $15,000 by August. For now, the Kammok is only available as an $85 package deal with a Miir water bottle on Kickstarter, but it will eventually retail for $74.95. (Kammoking is a lot of things, but it's not a cheap, as those posters to the Hammock Forum have noted.)

In the foreseeable future, Kammok will release accessories such as a Kammok rain hood and mosquito net. The company insists 20 percent of Kammok's profits, once it turns a profit, will go to charity. McEvilly says he's currently establishing partnerships with non-profits that provide bedding for orphans in Third World countries and mosquito nets to prevent the spread of malaria.

Some of his prospective partner companies are now field testing Kammoks as a place for orphans to sleep. If the notion is too odd or complex to be useful to people unfamiliar with such gadgets, McEvilly will consider donating money or other goods in place of Kammoks. He's still working out the details.

"As a business we want to be the conduit for people to connect with people in need and serve one and other," McEvilly says. "We're trying to accomplish a lot. We're really committed to it."

My Voice Nation Help
12 comments
Hipsters are rich!
Hipsters are rich!

Looks comfy and easy to use. but dat price! $75 bucks??? NOPE

Most of that better be going to this charity

Orangecatblue
Orangecatblue

omg they developed a hammock!!!!!!!!!!!!!!!!! wow tell everyone please!~ GTFO they need to go cut themselves. i'll cut down any moron in a kammock i see.

HolySheets
HolySheets

They should look at toms shoes business model

CRA
CRA

If they are sincere about doing real social good, then I commend their efforts. I know they need to turn a large profit to really have a large social impact, and I hope they do, as long as they are not using the social good as a scam. Another words, if your blessed with sales on the premise of doing social good, then keep your promise. 

TBD
TBD

It is pretty cool that Kammok has a legit product though. It is not just an organization that advertises to raise money for the good of others. Holy Sheets mentioned the Toms Shoes business model: Toms are great if you're looking for a fashion shoe that won't last very long.... (then again, perhaps people are wearing Toms shoes just because they want to appear philanthropic or indie. The worn-out-ness of the shoes speak to the character of the wearer?) 

Kammok seems to have a quality product... and think what you may about their prices and business model, but I don't see people bashing The North Face for selling high-end gear at a premium... 

Props to Kammok for committing to give, even before they have actually made any money. 

Oak Cliff Townie
Oak Cliff Townie

Hey Moron keep your Hammock off the expensive sculpture.That is a stainless steel/ aluminum skin over  metal frame work.

The skin wasn't built to support anything,

Why do they all come to live here ?

Jon
Jon

They are committing to rid orphans of malaria and you're worried about a flaccid sculpture? I'm sure they are wondering the same thing.

Chevytexas
Chevytexas

I'm sure OCTownie is, like many of us, not as completely believing of the Malarial Orphans as you are, and yes we do wish they'd hang themselves on something they've tested their assweight on already, like your comments.

Oak Cliff Townie
Oak Cliff Townie

http://www.facebook.com/photo....

Vandalism in the name of doing a good thing is still vandalism..The structure wasn't built for anything but to be admired

Besides Who will fix the Hammocker   if the binding slips or he rolls over and cracks his melon on the concrete below ?

I guess DART will have to post signs that say this is a Hammock free zone.

Now Trending

From the Vault

 

General

Loading...