Don't Mince Words, GQ, What Do You Really Think About How Dallas Men Dress?
Forget J.R. Ewing. The 21st century Big D douchebag favors Fight Club frosted tips and whisked jeans over Stetsons and ostrich-skin boots. Regionally dubbed the "$30,000 Millionaire" for spending more than he makes, this breed of twenty-something male works as a Chipotle assistant manager by day and "Entourage" wannabe by night. Unlike his L.A. or New York counterparts, the Dallas $30Ker plies his trade in a cultural vacuum best known for putting a bullet in JFK's head and erecting a nine-story JumboTron at the Cowboys stadium. Frustrated but never self-aware, he wanders Dallas with maxed-out credit cards, toned biceps, and a nagging sense he somewhere took a wrong turn.