DART's New Policy to Serve Beer, Wine Ads

Categories: Transportation
beertrain.jpg
Via.
Last month we noted that Dallas Area Rapid Transit has long has a policy in place prohibiting beer and wine ads on buses and light rail. Why? No real reason, other than previous boards didn't much like the idea. But DART needs dough, which is why, over the course of the last month, board members have been debating whether it's time to get wet.

Board member Pamela Dunlop Gates was among those objecting: As we noted earlier this week, she said at a June meeting that she has "an issue with saturation" and that "self regulation does not work in communities of color, historically and speaking from personal experience and not hearsay." But Tuesday, the board did indeed amend its advertising and concessions policy.

As you'll see after the jump it now reads: "The advertising of beer and wine is allowed only on revenue vehicles and subject to the requirements of this policy." What that means is alcohol ads won't be allowed on bus shelters or at light-rail stations. Incidentally, Fort Worth's T has long sold beer and wine ads.

And on a related note: I see that lawsuit over the citywide sale of beer and wine is humming along. Per the case jacket, depositions are being taken and experts witnesses have been appointed as it inches toward the trial scheduled to begin September 12. Ad Policy Resolution 110067
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17 comments
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itsteeeerible
itsteeeerible

malt liquor and maddog 20/20 sales will go thru the roof!

John Michael
John Michael

The people who object to these ads because they feel like the youth would be subjected to invasive ads, promoting drinking might as well disconnect their TV's, computers, and cellphones. What a dumb argument. Congrats to Dart for accepting the deal, smart move for the public transportation of dallas with the extra revenue. 

Ben Dover
Ben Dover

Transit that goes to Southern Dallas will have Black people drinking malt liquor;North Dallas will get White people driniking elegant wine . The transit going downtown will have bums with a paper bag covering their Thundebird and Mad Dog 20/20. I can hardly wait for the tag lines: South: "Let the weekend start on the way home";North: "You work hard for your money.Drink what you deserve out of a wine glass". Downtown:" This stuff is so good we're nor allowed to show the name".DART best be cautious about ad placement.They should have all of the people in the ads smking too.These ads are seen by young adults and getting the imagine that drinking is cool.This is a mistake for society as we try to direct our youth towards loftier goals.But DART has a right to put these ads up,but this is a tax supported service and better use could be made of advertising space."Drink responsibly" is not a public service ad.

LaceyB
LaceyB

Now, all we need is a beer/wine salesman on board. To non bums. They usually have packed their supply.

But, imagine how many riders would just go up to...Plano (end of the line) on a hot ass day on a cool train, knocking back a few. Plano would not seem so...Plano.

Wylie H.
Wylie H.

As a side note, is Tom Perkins, the City Attorney, ever going to do anything about the fact that DART Board Member Jerry Christian appears to be in violation of the City's own rules by simultaneously holding a position on the DART Board while actively litigating against the City at the same time?

scottindallas
scottindallas

I guess we'd have to wrangle up an injured party to have cause to sue.  Now, what does a little ethical breach hurt?

Kevin Bittick
Kevin Bittick

Geez, can't they drop that freaking lawsuit on the wet/dry law? It's already in effect and the universe hasn't exploded yet.

ScottsMerkin
ScottsMerkin

New beer ad campaign on dart bus/train  Drink This, Ride Me!

Observist
Observist

And on a related note, why is "of color" the height of correctness while "colored" is a probable indicator of bigotry?

Heywood U Buzzoff
Heywood U Buzzoff

They are trying to whitewash a black hole so they can keep the green coming from the beige while singing the blues about DART being in the red.

Titus Groan
Titus Groan

As well ask why rappers use the N-word like every other word.  It's not racist if they do it.

Will Holston
Will Holston

You're white ... yes, Titus?  Usually the people mad that other people get to use the n-word but they don't are white.

Observist
Observist

"self regulation does not work in communities of color, historically and speaking from personal experience and not hearsay."

Wow - imagine if a white person said that.

Wylie H.
Wylie H.

Board member Pamela Dunlop Gates...  said...  that "self regulation doesnot work in communities of color, historically and speaking from personal experienceand not hearsay."

What in the world does she mean by that statement?  Did anyone ask her to clarify?

Tad Banyon
Tad Banyon

Almost sounds like she's saying that black folks have no capacity for self-restraint.

Wylie H.
Wylie H.

That's what it sounds like to me, as well.  Incredibly racist and patronizing.... funny thing, my first reaction when I saw that quote was that it had to come from one of the City of Dallas appointees... which indeed, Ms. Gates is.

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