Yet Another Federal Deceptive Trade Practices Suit Filed Against Match.com. Wink!

Categories: The Courts
match.com.jpg
Via.
From time to time we'll come across federal suits filed by scorned subscribers to Preston Center-based Match.com, all of whom more or less say the same thing: The dating service is nothing but a tease, its "winks" little more than hollow promises of hook-ups between prospective partners -- one of whom may not be an actual, you know, person.

Just last January we espied such a suit, which claimed that "well over half of the profiles on [Match.com's] site belong to inactive members who have cancelled their membership or allowed their subscriptions to lapse and/or are fake and fraudulent profiles posted by scammers and others." A records search this morning reveals that the class action, which alleges violations of the Deceptive Trade Practices-Consumer Protection Act, is still alive and well in Dallas federal court: The plaintiffs filed an amended complaint earlier this month, which follows, and the dating service has yet to file its response -- though a request to dismiss will likely come in mid-July.

A "false pretenses" class action was also filed in Oakland in March. Court records show that plaintiffs and Match.com are presently arguing over discovery, with the unhappy customers demanding, among many other things, "the identities and number of people who have paid for access to Match.com." Match.com doesn't want to turn over the docs. A conference call with a mediator was scheduled for yesterday.

Speaking of: On Tuesday, another federal suit was filed in Dallas naming the dating service as a defendant. It follows, but long story short: Two Texas men claim, among other things, that Match.com is bilking subscribers by lying about how emails are sent to and read by (or not read by, as the case may be) non-subscribers to the service. They also allege that Match.com creates "bogus online profiles as evidenced by the number of profiles of allegedly different Members containing identical photographs and identical phrases."

And, says the suit: "In a further effort to retain Subscribers, Match.com further deceives and exploits Subscribers by calling them and impersonating other Members, although obviously never agreeing to meet the Subscribers for dates." Jump. The suits are on the other side. Cross my heart. Barlow and Harken v MatchAmended Match Class Action
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29 comments
markbrooks
markbrooks

There are two modes of service on dating sites.  Free and paid.  Free users get to receive contact requests.  They can see images, and read profiles and 'look.'  If its a good Match, Match.com has done their job well, and they user should be compelled to pay.  Users get annoyed when people don't respond after they start paying.  They get their hopes up. 

Mark Brooks

OnlinePersonalsWatch

usa 212-444-1636 / uk 020-8133-1835

Baddatesindallas
Baddatesindallas

If only...eharmony set better "harmony parameters". But, as is, I DO believe there is better than this in Dallas. I really do believe in romance. Even if it's Tracy/Hepburn. So, put your hands up, wha wha whoa...

GusMitchem
GusMitchem

How about me catching shit because I delete my profile and my olelady calls me a fucking liar because match puts it back up ?  Can we make this a class action

Bigjondaniel
Bigjondaniel

I loved being on Match.com. I met Wife 2.0 on there. But there were always scammers and fakes. I knew people who would do fake profiles just to mess with people. But all those years ago when I was on, it was a much smaller company, with shallower pockets. As Match.com added layers of features and expensive advertising, they couldn't actually raise prices, so I would expect that even with huge subscriber growth, they had profitability goals based on retainment of subscribers. It's easy to imagine that they might have been a little lax in policing fake profiles, though if match.com itself create fake ones, that is pretty lame. It's also easy to imagine that the additional features which have to do with who is looking at your profile, and who has read your messages, might be ineaxct.   And to this I say - so what! If a user can not discern between real and fake people on line, or if they get their panties in a wad about who has answered their e-mail, they have no business on-line dating....

Mike
Mike

What are they suing for:  The $19.95/month?  Those winks are from scammers and are really obvious, 27 year old single beautiful woman winking at 55 year old man.  The heights are always 3 feet to 8 feet (default values) and no other detail.  The limited text is usually something about being loyal and keeping a happy home.  It probably sounds better in Russian or Serbian, the scammer's home.  How many 27 year old single, model beautiful American women care about loyalty and keeping a happy home? 

The system tells you how active the person is.  You have to use the filter.  Don't contact people that aren't active.  You have to be very slow to figure 2 million women are sitting at home waiting for your typical "Hey lady, what's happening?" e-mail.

Baddatesindallas
Baddatesindallas

Match is the biggest hookup site ever! Especially since it merged with Yahoo! Dating (which used to be #1). Did you hear that, married men on here?

Montemalone
Montemalone

Online personals were a LOT more fun, and useful, when they were free.

Jay Hawk
Jay Hawk

The Mavs legal stuff was more fun to read

Pat Boyack
Pat Boyack

Match.com and its ilk are all havens for prostitutes. Yes honey, you don't have a "sugar daddy", you are just a whore. Why the police don't get more involved is a mystery.

Baddatesindallas
Baddatesindallas

Get the phone rep's name and timestamp of cancellation. Then, she can call to verify. Pretty hard to beat that.

cp
cp

That's exactly what I was thinking. And how pathetic these losers are to be suing Match.com because they suck at dating. Yeah, they ARE morons. 

Baddatesindallas
Baddatesindallas

Loyalty? Being happy? Having a home? Jeez, I'd hate a guy who wanted me to have any of those terrible things. Even at 29.

I was hoping for an asshole who makes you split the check, and talks only about working out & rogaine, and coaching small children's sports--but doesn't want his own children--can I get an "ewww"?! Boy, now those are the things girls in their 20s really want...in any language. 

Howard
Howard

So it would be easier for me to get a "date" on Match if I was married?

Robert Wilonsky
Robert Wilonsky

Josh Hamilton doesn't homer every time at the plate, ya know. Sometimes ya gotta hope for a Texas Leaguer.

Howard
Howard

Not only is this one longer, it doesn't contain any relevant photos.

MortgageGuy
MortgageGuy

I'm so glad I read this. I need warn my friend about this "woman" he met on match. If what you say is true, and she is a pros, there's a good chance he can get the marriage annulled. The two kids they adopted are still too young to know what a skank their mother really is. Thank you, Pat. Thank you.

Baddatesindallas
Baddatesindallas

Absolutely. The marrieds make it better because they aren't "all thumbs" when it comes to treating a lady. Because they've been doing it forever. You can tell by their ring tan. Blech!

Bigjondaniel
Bigjondaniel

Good thing you are there to help. Because Match.com is really dangerous, as opposed to the Bar at any one of the 67 Chili's in DFW

ScottsMerkin
ScottsMerkin

hey women fought for equal rights, well now you have the equal right to expect to pay for half the bill when you go on a date too.

Bigjondaniel
Bigjondaniel

Perhaps you should choose more.....wisely?

Baddatesindallas
Baddatesindallas

Cafe Express on Mockingbird. Last night. "You don't mind if we split, do you?" What do you say to that? Other than "Chivalry has reached a new low."

Bigjondaniel
Bigjondaniel

When I got divorced, the ring tan was an issue. I decided to try some "self-tan" on it. Turned it bright Orange, like a traffic cone

Pat Boyack
Pat Boyack

I knew you were going to say that. Pure 101. 

MortgageGuy
MortgageGuy

Really? What's next, "Yo Mamma" jokes?

Pat Boyack
Pat Boyack

Hey guys, if it wasn't for prostitutes you two wouldn't be here. Thank you very much.....

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