To Boost Revenue, Dallas Area Rapid Transit Board Will Consider Selling Beer, Wine Ads

Categories: Transportation
vintage-schlitz-beer-ad.jpg
Via.
Right now, Dallas Area Rapid Transit policy prohibits the sale of booze ads on its trains and buses for no reason other than earlier boards thought that'd just be a good idea. Or, as it was explained during a DART board meeting last month, its "predecessors determined that alcoholic beverages of any kind were treated the same as the federal government treats hard liquor and cigarettes."

But this afternoon, the board's revenue committee will vote on a policy rewrite that would get buses and trains wet. That's but one of several money generators being discussed; others include selling ads in bus shelters (another no-no for now), wrapping light-rail trains like buses, and converting standard billboards into digital ones, a la the city of Dallas's recently OK'd overhaul.

"Keep in mind that you can run an ad in the Observer to reach a specific audience," says DART spokesman Morgan Lyons this morning. "We've had this conversation in the past about movie ads. But our buses go everywhere -- in front of schools and churches and places where, I know it's hard to believe, the Observer wouldn't be welcome. And we have to be sensitive to that. But it's something the board is considering."

Lyons isn't sure it'll pass, but if it does, the next step, he says, is to see if there's even interest in beer and wine getting on the gravy train, which I believe is also known as the Green Line. "The marketplace," Lyons says, "may tell you otherwise."

Sponsor Content

My Voice Nation Help
17 comments
LaceyB
LaceyB

Only the staunch conservatives could kill this. The same ones who won't let their children see boobs in museum pictures, and scold them for looking at their own anatomy and asking questions. Also, those same parents who become grandparents at 35.

G_David
G_David

I'm assuming that parents are forbidden to to drive past an alcoholc billboard while shuttling their kids to and from school and church, right? 

And as for wrapping trains in ads.... yuck.

DART Rider
DART Rider

Booze ads are fine with me, as long as they don't displace those TV Azteca Al Extremo chicks with the mondo cleavage and phallic microphones that I see every morning on the Red Line.

Bev
Bev

DART is being sensitive to others?  You're kidding, right?

Scruffygeist
Scruffygeist

You have to be sensitive to a bus going on front of a church or school? Are you effing serious?

TimCov
TimCov

I think they should sell beer and wine on the trains to boost revenue.

Wylie H.
Wylie H.

Where wouldn't "the Observer... be welcome?"

trannyntraining
trannyntraining

I often wonder how square people fit into a round world?

DoubleOJoe
DoubleOJoe

I thought those were both places where no one was supposed to look out the windows anyway.

Anonymous
Anonymous

At some level, it makes sense that if fixed ads for alcohol are not allowed across the street from a school (I don't even know if such a rule exists, just trying to connect the logical dots), then a bus that drives by the school should not allow them. But that only makes if you also prohibit cars wrapped with alcohol ads from driving near schools as well.As for the churches thing. You've got me. I don't think just because you're going to church you have the right to be free from being bombarded by alcohol ads. But then, I've got no morals, because I would say let's just go ahead an allow strip clubs to put ads on the bus as well.

Montemalone
Montemalone

Imagine a booze cruze through Big D on the Red Line.

Guest
Guest

This is exactly why my church banned the Bible. Too many references to wine.

Montemalone
Montemalone

Be sure to let me know when the next one hits the rails.

Now Trending

Dallas Concert Tickets

Around The Web

From the Vault

 

General

Loading...