The Power of the Pop-Up Shop
|Photo by Taryn Walker|
Which brings me to this morning's Better Block essay by Jason Roberts, who uses the Living Plaza's burgeoning success as jumping-off point for a larger piece about the power of the pop-up shop. Look no further than Oak Cliff's Oil and Cotton, after all, which sprang up out of nothing during the very first Better Block event in April 2010 and has become an honest-to-goodness business. Or Half-Price Books, which Ken Gjemre and Pat Anderson started in an old laundromat. Writes Roberts:
So why does this pop-up storefront option work so well? It lowers the barriers to entry for a person interested in starting a business, creates a temporary timeline to test out the businesses potential, and mitigates the risk associated with a traditional start-up. It also does away with the tedium, and minutia associated with filing endless permits, developing long-range accounting forecasts, reviewing costly insurance packages, multi-year leases, navigating bureaucracy and more. In the end, it's the Lemonade Stand philosophy: All it takes to start one is a stand, and lemonade. The other pieces are necessary, but can be added and enhanced as the business grows. Our focus should be on helping setup the stand so that the early entrepreneur can simply try their hand at something that could be an ongoing and sustainable successful business.In other words: City Hall's nice and all. But you'd be amazed by what you can do without it. Read the whole thing here.