QR Signs of the Times, Past and Future, Are On Display Around White Rock Lake. Today Only.

WhiteRockQR.jpg
Courtesy Jason Roberts
Took the visiting mother-in-law to White Rock Lake yesterday, and as we were leaving, the wife espied a sign like the one you see above in this photo posted by Jason Roberts to his Facebook page last night. Turns out it's part of that BlockCamp project about which we wrote in January, wherein Roberts and Ean and Erik Schuessler of Brainfood, seen at left, are creating apps linked to Dallas data and, now, local history -- in this instance, White Rock Lake tidbits tied to the 100th anniversary celebration. (Speaking of: Maps, past and present, were on display at Big Thicket on Saturday.)

There are, per the OpenDFW site, five White Rock signs, one each for the Bath House, Winfrey Point, Sunset Inn, Flagpole Hill and the Filter Building. They were done within the past week, Roberts tells Unfair Park this morning, which is why there aren't photos up ... yet. He directs our attention to the World Park project in Manhattan, which serves as a jumping-off point for the White Rock doings.

Wrote Roberts Saturday night, the signs will be up through today, and "we'll be using these quite a bit in other projects to be announced soon."

I asked him this morning: What kind of projects?

"In the past, there were some restaurants in the area, and we're wondering: Can we re-create these restaurants as pop-ups to see how well they'd do?" he says. "Like, in New York, on the edge of Central Park, where the public and private sectors meet, there are all these places to grab coffee and food before you actually get inside the park. We want to do that here too.

"And, if nothing else, restaurants can generate revenue to maintain the area," he says. "And we wanted to do something outside of our Oak Cliff-centric projects. There's just so much potential. It's like the possibilities with the Internet when it first started -- you can do so much you almost don't know where to begin."

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34 comments
Ben
Ben

Novel idea but next time you should use a sign that can withstand a Texas thunderstorm. At first glance this evening, I thought a tagger spray painted the sign at the Bath House with purple spray paint. My phone would not read it. Same with the sign at the Filter Building. It was the I realized that the signs were probably printed using a home computer printer and the purple was actually ink running down the sign.

Laminate the replacements or take the old ones down. They are non-functional.

Good idea though!

Marcstuff
Marcstuff

There is this organization called the Garland Road Initiative that is doing just what these people are talking about. They will be displacing businesses that have thrived for years to get espresso bars and upscale dining. Don't add to congestion at the lake.

Marcstuff
Marcstuff

Restaurants around the lake would only cause more congestion. We already have motorists hitting cyclists. Cyclists hitting joggers and joggers running down old folks on the paths. We don't need more attractions the lake IS the attraction. Stay away from our lake. Go back to Oak Cliff!

Daniel
Daniel

I worry that food vendors, or rather thrir customers, would create trash.

rudekarl
rudekarl

White Rock is an amazing park for the city of Dallas. The upgrades over the last few years are amazing. My wife and I have run the lake the last few weeks and it really is a great asset for the city.

The lake, the path, the wildlife, etc. really make White Rock Lake the most enjoyable running path in the city. The Katy trail is great, but it has no water, and it is very congested with d-bag cyclists that are oblivous to the fact that they are racing around on a 3 mile track.

G_David
G_David

Sounds like the Cuecat, part 2.

busterkeaton
busterkeaton

I think we need to hire some consultant group to decide if this is a good idea.

Cassavetes18
Cassavetes18

It's about time we use the technology we have at our disposable, to improve Or at least talk about improving, our community. This type of marketing is greatAnd has this Dallasites vote of confidence. So off to White Rock I go, once that sun Starts to set, that is!

beer biscuit
beer biscuit

There is already a restaurant in the area. We have Barbecs and that's all we need. And no I don't own or work at Barbec's. But I do live near there.

Ean Schuessler
Ean Schuessler

Most phones should offer a QR scanner app. We do need to add some content on the site to help first time users figure it out.

george gobel
george gobel

Never mind. I see that there are several QR scanner options available as apps.

george gobel
george gobel

Dumb question here, but the post leaves me wondering how one is supposed to read those square glyphs. Is there a particularized OpenDFW app, or is there some sort of generalized scanner app for that?

Henny
Henny

I took my visiting mother-in-law to White Rock Lake several times and she always managed to find her way back to my house.

Erik Schuessler
Erik Schuessler

Hey Ben, We had laminated the images, however due to the heavy rain storm. Water got in behind the laminate and caused the stains. We are working on using solvent based ink instead of water based inks. I have changed 2 of the signs last night before the storm for testing.

Uh-oh
Uh-oh

someone forgot their meds.

Huh?
Huh?

You won't be in business long as a restaurant if you're surrounded by trash. It's one thing to have a public restroom, it's quite another to have a privately operated business that relies on good products, and atmosphere.

scottindallas
scottindallas

I'd rather cops write tickets for littering rather than bike helmets and seat belts.

Ed D.
Ed D.

CueCat was a proprietary system that required a special reader tied to a desktop. The QR codes are an open system with codes anybody can generate with any content they want (usually web links) and they can be read by any smart phone with a free app.

L_Streets
L_Streets

What about the environmental impact study the city needs to pay a private contractor to preform? This is only to make sure the displaced soil from the signs isn't adversely affecting the lake. The Dallas way

Erik Schuessler
Erik Schuessler

Agreed. I do dig the barbec's biscuits, however I would dig having a place I can stop by to grab a cold drink when I finish up biking.

cbs
cbs

I love Bar-bec's but would certainly welcome more options. Also, I have read this story twice and still do not understand what it means! I have never felt so out of touch at 37!

Huh?
Huh?

It's a public park with a 10 mile long path surrounding it, and you feel one food option is all it needs?

pak152
pak152

so what about folks who don't have a "smart" phone?

Cassavetes18
Cassavetes18

It's a barcode scanning app. It has to be able to scan both normal barcodes and the square barcodes. Once it's been scanned your phone should send you to a website, it's basically a link. The one I use is called I-nigma 4. It's available for free at Apples App Store

Ean Schuessler
Ean Schuessler

These signs were originally intended to last a few days but after playing around with the signs and talking with people the centennial committee decided to keep them up through June. We're going to replace the paper signs with more durable prints. Give us a few days and we'll have it all fixed up!

Mike
Mike

From a user perspective, it's the same as CueCat.

It's sounds like instead of a sign that says "Eat at Joe's" that looks ugly next to the lake, we have a 2D bar code on an ugly sign that links you to Joe's web site. Those 2D bar codes do work well on airline boarding passes.

warden62
warden62

More density. Must be infectious.

Nunya
Nunya

I think that would make you SOL.

Crown Vic
Crown Vic

People without smart phones can buy the anytime minutes unlimited plus plan that you can use anytime with a free one time fee that you pay annually. You won't be able to scan the signs but at least you can have a plan. Than you can add friends for a nominal monthly fee to the plan as long as they do own cell phones and thus do not exceed the unlimited anytime restrictions.

Erik Schuessler
Erik Schuessler

They work well on many levels and unlike "Eat at Joe's" signs, these do not promote private business, they explain parts of the lake that most people have very little knowledge of. Just setting up points on google, 3 of the 5 locations aren't recognized as places on the maps, if you think about it, it is a great way to make a referenced museum for people that are interested that walk around the lake.

warden62
warden62

I'm pretty sure Crown Vic was being sarcastic. Lots of density on this blog sometimes.

no douche allowed
no douche allowed

that's some elitist shit you're stirring in your little pot there, douche..

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