Clearly, The Most Popular Billboard in Dallas Today is the One Filled With Living Cockroaches
|Photos by Jesse Sidlauskas|
|Click to embiggen ... if you dare.|
Between ordering lunch and bare-handing a potential runaway Red Racer cockroach, Mead explained that the five types of roaches used in the sign are typically fed to other pets. But that's not always the case.
"There are roach enthusiasts out there," Mead said.
The buggy letters spelling out "E. Coli" are on display till around 6. Fun fact: The roaches are given 15-minute breaks in order to keep them from baking in the sun -- a sympathetic though ironic move for a pest-control ad.