Not a Very Super Survey, or: What Did Arlington Ever Do to Competitive Edge Research?
|Competitive Edge Research|
Only 22% of Americans really knew about Arlington before the game and that has not improved. More importantly, Arlington took a hit at the top end of the image scale: 10.2% of Americans initially held very positive opinions of the city and that sank to 5.6% after Super Bowl 45. The percentage of those holding negative impressions of Arlington went from 4.6% to 6.1%, as overall opinion became significantly less positive.That's from the release that follows. A more in-depth report is due to appear in the Sports Business Journal on February 22. SuperBowl45initialpost-gamerelease