Why Price of The Dallas News Just Went Up

Categories: Media
nextgeneration3.jpg
First, The Dallas Morning News was going to begin charging for online content December 14; then came a delay. But this morning comes The Official Word, via online story (still free!) and press release, outlining the "The Next Generation" in A.H. Belo news delivery.

What the story says that the release doesn't is that subscribers saw their print product price tag jump January 1 to an "all-inclusive" $33.95, up from $30, even though the paywall doesn't get erected till February 15, at which point the so-called "subscriber content" will be available only to, ya know, subscribers. Starting next month, access to "proprietary news and information developed by The News' local news, sports and other journalists" will run you $16.95 if you don't take the paper.

A sneak preview at the stuff you'll have to pay to peek is coming January 18. Also forthcoming on that date, as outlined earlier: new iPhone and iPad apps, and "a new design and streamlined navigation" for The News's website. From the look of the preview at top -- and from the sound of it -- the paper's website should look very much like The New York Times's.

Says News publisher and CEO Jim Moroney in the release, "As we have been saying for some time, we're much more than a newspaper company; we're a news media company. These digital initiatives will enhance our ability to publish important news and information for our customers on the platform of their choice. The relevant, local content generated by our newsroom, one of the largest among metropolitan newspapers in the country, remains at the core of how we serve our readers and advertisers."

Advertisement

My Voice Nation Help
35 comments
Justin Julian
Justin Julian

tl;dr: Businessman seeks to make his industry and company extinct even faster than it is already becoming naturally.

Dallas Diner
Dallas Diner

Don't forget the additional charge for the weekly TV magazine that is no longer provided in the Sunday paper. I'm also befuddled as to what the "proprietary information" that is going to be worth over $16 a month; most of the news and travel information is either off the wire service or a reprint from the New York Times.

GWC145
GWC145

I have already dropped one subscription for our office. I will drop the other if these idiots keep raising the price. Little value.

Brown Bess
Brown Bess

"Starting next month, access to "proprietary news and information developed by The News' local news, sports and other journalists" will run you $16.95 if you don't take the paper."

That cost is only if you want it delivered on all three platforms - web, ipad and iphone. I have yet to see the actual cost of subscribing to just one of these. Will it just be $5.60 a piece, or what?

Itspamelar
Itspamelar

How many drunk marketing weenies did it take to come up with this "strategy"? News media company? Hello, they can't even hire writers who can write, editors who can edit. And then, there's Steve Blow - a whole different kind of idiot. HOW exactly does any of that add up to a "news media company". Damn kids and their new math.

Rooster
Rooster

I don't use their online version. I tried it once and found it damn near impossible to navigate.

It does frost my ass their raising my print version rate 10% for a service of theirs I have zero interest in using.

pak152
pak152

interesting when one considers that the Atlantic decided recently to make all their content free

Wylie H.
Wylie H.

This idea might have had a small chance of working if they had improved the site's content and on-line delivery mechanism well in advance of the rollout.

Instead, they are basically saying: "look, the paper's become somewhat better over the last few months and is going to be really, really even more better (we promise!). In addition, we promise we're finally fixing the crappy, confusing website! Now, pay up!"

In contrast, both the New York Times and Wall Street Journal have a consistent track record of delivery a quality product via high quality on-line user interfaces.

This is going to end very badly.

Grumpy Demo
Grumpy Demo

It it me? I find it strange that a "Dallas" newspaper that has about 14-16 editorial writers and they only have one black and no Hispanics? 60% of the population of the city only has 6% of the writers?

The minority community gives them a pass?

Grumpy Demo
Grumpy Demo

Nice way to hide a 10% increase in subscription price.

David Winans
David Winans

It is very clear that the Dallas Morning News has 2 feet in the grave..so who will write and publish their obituary?

Phelps
Phelps

Yawn. This is the media equivalent of yelling at those damned kids to stay off your lawn. A bunch of cats and an overly elaborate train set are next.

Mister_Mean
Mister_Mean

I guess as part of my New Years resolution will be to drop the DMN print and on line versions. Bye Bye book mark for DMN. I guess that if I find a left over copy at a restaurant I can read their propaganda then. There are too many other sources of news that are free and less self serving than the DMN. Time to pull the sheet over this dead paper and bury it.

Frank G
Frank G

This was inevitable. Back in the late 90s all of the news papers were scrambling to get their content online to compete. Now the chickens have come home to roost and they need to make revenue any way they can. It sucks when you get something for free for so long and then have to start paying for it. I'm sure they will lower their prices once their traffic drops. Get used to it folks, this is the way things are going. Just wait until the ISPs start charging you per your bandwidth usage...

Brittanie Shey
Brittanie Shey

Best comment on the DMN's own story? "Good luck with that."

Howard
Howard

$34 PER MONTH?

Wow. Right now, you can get the NY Times delivered to your door for $30 per month.

Or, if that paper is too "liberal" for you, USA Today is less than $17 per month if you subscribe for a year.

Or, the Wall Street Journal = $9 per month! (For first-time subscribers, but *still*.)

To further compare, $34 per month will you get you Time Warner Cable broadband internet with download speeds of over 20 MB.

What are they smoking over there on Young street?

Nachoman
Nachoman

It was annoying before when they kept trying to get you to sign up for an account. Now that they want cash and me to login they can smeg off.

Justin Bigelow
Justin Bigelow

And all across Dallas the 40 and under crowd uttered a collective "m'eh".

ScottsMerkin
ScottsMerkin

I wont pay 1 cent for news from the news on the web. I have way to many other free places to go get my news. The other thing to watch for is on TV. I bet you will see an increase in news stories where channel 8 will run a short 30 second story and tell you to go to te DMN website for more info and then those will be the stories behind the pay wall. At a time where the economy is bad enough do they really think people who are savvy enough to use the interwebs will not go for this.

Scruffygeist
Scruffygeist

I'll bet ESPNDallas is in for a large visitor increase. You know the DMN will try to put all their Cowboys coverage behind the pay wall.

Get Sam as a regular Sportatorium contributer--increase the quality here and you can capture the pissed-off eyes too.

Mike
Mike

I had no idea people paid $400 a year for that crap.

Livinglarge0210
Livinglarge0210

There is too much free news content out there to justify paying for the DMN. Why pay when you can access it for free? I mean they mostly publish BAD news; deaths, crimes, etc. Who needs it? It it too bad that there is only one newspaper left in Dallas. They wouldn't be doing this if they had a competitor who wasn't doing it.

Jay Hawk
Jay Hawk

They have a very loyal subscriber base that has continually paid more for less. This will be a big test of that loyalty.

Montemalone
Montemalone

My guess is the majority of their print readers don't even know what the intertubes are.Luckily, if there's anything important and/or newsworthy, it turns up over here.

TimCov
TimCov

When this goes into effect, I will stop reading the DMN completely. I see this as the death knell for Dallas' remaining daily paper.

J
J

Terrible idea. The beginning of the end.

Rooster
Rooster

I don't think that's an option. You pay for everything, much like those of us who just want the print version will now be subsidizing the online version.

Jay Hawk
Jay Hawk

They've had them in the past - Ruben Navarette and Macarena Hernandez both left for other things.For the most part, that department has been immune to staff cuts. They're important, but not 14-16 writers important.

RobertB
RobertB

The Dallas Observer, of course! ;)

Bill Lumbergh
Bill Lumbergh

ISPs have looked into the pay-by-bandwidth idea for over a decade. Since it is an easy concept to implement and yet they don't do it for the most part, that tells you how much they like the idea: They hate it. They'd still rather charge everyone a base price because ripping off grandma to the tune of 30 bucks a month to get email from the grandkids is more valuable than losing the 30 bucks a month from the guy streaming 2 movies a night.

To tie this back to the topic at hand: You can count the number of news org pay wall success stories on one hand (hence why many still stick to the old ways). DMN/Belo won't be breaking into that select group. No roosting here; this is just an admission that their content, be it in print or digital, isn't good enough to keep the profits coming in at a desirable flow. It sure as hell won't magically fix things behind a pay wall.

Robert Wilonsky
Robert Wilonsky

I can only wonder what A.H. Belo reaction is to the comments being left on the paper's story this morning. Not many are terribly supportive. Personally, I'm not terribly fond of having my delivery rate jacked up to pay for this -- especially several weeks in advance and without warning, so far as I can tell.

Sam_Merten
Sam_Merten

Actually, it is an option. From the DMN story:

"The comprehensive digital package only – including the electronic edition of The News and subscriber content on dallasnews.com, iPad and iPhone applications, but excluding the print newspaper -- will cost $16.95 per month. Access to The News' content on just one of those digital products will cost less.

David Winans
David Winans

Robert, you are probably right because if the DMN publishes their own obituary we would have to pay to read it.

DevinPike
DevinPike

Belo knew the initiative wouldn't be greeted with open arms - hence the advance hike, and the high rates overall. They need to get as much money out of this gamble as they can, to try and stuff their free content genie back into the bottle.

Now Trending

Dallas Concert Tickets

From the Vault

 

General

Loading...