Says Tennell Atkins, "Ultimate Super Bowl" Party Is Still On at Southwest Center Mall

SouthwestCenterMall_inside.jpg
Photos by Patrick Michels
Tennell Atkins says the Ultimate Super Bowl party's still on at Southwest Center Mall, where, apparently, it's still Christmas. Now, he says, it'll be indoors.
A day after WFAA-Channel 8 spread the word that the enormous Ultimate Super Bowl party planned in the Southwest Center Mall parking lot was no more -- folded at the last minute amidst dirty politics and safety concerns -- council member Tennell Atkins held court this morning in the atrium of The Beleaguered Mall Formerly Known as Red Bird to announce that the party's still on after all.

With a lineup of performers like Vivica Fox and Regina King, and a monstrous Madden 2011 video game tourney, organizers expected the party to draw around 200,000 people to the big tents being assembled in the mall parking lot. Now Atkins says the party's moving inside the mall, where beer and liquor are prohibited.

Atkins tells us the "adult entertainment," by which he means any performance where liquor's going to be sold, will be moved elsewhere -- but the big shows, he says, will go on inside the mall.

Organizer Bruce Carter told WFAA he blamed City Hall politics for the maze of permitting troubles he had to deal with over the last three months; Atkins said he'd only just been contacted for help.

Today, Atkins tells Unfair Park he's doing all he can to help ease communication between mall owner Jack Friedler of City View Commercial, Dallas police and the event organizers. Atkins tells us the party's going to mean a lot for the mall after Super Bowl weekend. "We've got to get to the point where this is a good venue," Atkins says.

Community members at this morning's press conference said they were frustrated to hear someone was spreading concerns about crime to try and scare people away from the kid-friendly event. Crime at the mall has dropped 48 percent in the last year, Atkins says, and with new stores going in, and remodeling on the mall's exterior, the place is primed for a comeback if the city's willing to support it. "We've got to invest," he says, "We've got to invest in the community."

SouthwestCenterMall_remodeling.jpg
A facelift for Southwest Center's already begun at one end of the mall.

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13 comments
Minister Mike Colston
Minister Mike Colston

If the area is good enough for me to attend church and for my kids to grow up and attend school, then it nothing wrong with supporting what we have in the neighborhood. If we did not have some where to go and shop in the hood, then we would be complaining about not having anything in our area. Crime is everywhere in Dallas County. If you don't like the area, move out.

284E
284E

Should have stuck this thing in a suburb.

DoubleOJoe
DoubleOJoe

So, 200,000 people expected. For a tent party in the parking lots. Where were these mystical 200,000 people supposed to park?

Dallas Diner
Dallas Diner

ctually, it should have said "true that, Howard."

Howard
Howard

I think the neighborhood and building would be better off if it was converted into a modern community college campus.

Oak Cliff Townie
Oak Cliff Townie

THE WAY I SEE IT IS SOME ONE NEEDS TO BUT A BOLO OR ALL POINTS BULLETIN FOR HAROLD HILL HE IS AT IT AGAIN IN DALLAS !I WONDER HOW MANY OTHER VENUES IN THIS TOWN WILL BE DARKENED WHEN THEIR PATRONS ARRIVE FOR A NIGHT OF PARTYING ? WILL THEY MILL ABOUT SMARTLY OR WILL THIS BE A CONFLUENCE OF EVENTS THAT RESULTS IN ANGRY MOBS AND TEAR GAS ?

Fletch
Fletch

And besides, if it was worth saving and could be profitable, someone else would have done it already. This place is garish looking and the shopping mall concept is dated. Throw in bad location and I'd say it's doomed regardless.

Fletch
Fletch

Regardless of how much money the city is willing to dump into this place, I can't see how it'd ever be even remotely viable. But again, that's why the city is for investing in it - it's a bad idea. They'll throw money at anything as long as it amounts to a foolish waste of taxpayer resources.

Jean Val Jean
Jean Val Jean

The question no one is asking: Did he get equity?

El Rey
El Rey

Crime has droped 48%... Sounds like ghost town stats. Oh wait, Southwest Center Mall is a ghost town.

TheRealDirtyP1
TheRealDirtyP1

stole my thunder. I was going to say the same thing Rey. You have to have business there for there to be more crime. The businesses have left that mall. I did lol that the Christmas tree is still up. That's awesome.

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