Everything You Wanted to Know About Southwest's Revamped Rapid Rewards Program
|How the program now works, from Southwest's new Rapid Rewards website|
As in: The more you pay for a ticket, the more points you get -- with a bonus given to those who pay full fare. Writes Green, "The new program is designed to give you, our Customers, more control and flexibility over how and when you earn and redeem your points. When you buy certain fare products, you earn more points." There are myriad other benefits involved in the new program -- from no blackout dates to the fact the points are now redeemable for international flights. And there are further details buried beneath the headline involving so-called A-Listers, who will receive 25 percent earning bonuses on flights.
Throughout the wee small hours of this morning, the FlyerTalk forum's been filling up with Q's and A's for those who depend upon Rapid Rewards -- the revamp of which, says CEO Gary Kelly, is intended to pick up "several hundred million" dollars previously left on the table. There are now several pages' worth of discussion, including some pop-ins from SWA execs, with most frequent fliers in favor of the change: As one FlyerTalk-er writes, "I'm thinking that at first glance I'm okay with this. It was nice to get an easy point on HOU-AUS on a $39 WGA [Wanna Get Away] but on the other end it irked me to only get one point on more expensive fares." The new program goes into effect March 1.