Leppert's Still Sending Companies Those iPhones. If Nothing Else, It's "Great Marketing."
Writes The Oregonian's Anna Griffin, why, Mayor Tom's a genius. An "evil genius," to be precise.
Since September 2009, Leppert's staff has mailed personalized, Dallas-ized iPhones to top executives at large, U.S. companies as part of a broader effort to attract more corporate headquarters to Dallas. He's targeting 500 or so companies he and his staff think should consider relocating to Texas' second-largest city, not necessarily corporations actively looking to swap zip codes. Most are in New York, New Jersey or California.
Leppert's sales pitch is the same for all: Come to Dallas and enjoy lower taxes -- including no personal income tax -- a more forgiving regulatory climate, easy access to either coast and what is fast becoming one of the most cosmopolitan cities in the United States.
"We can make the case for just about anyone who does business," said Leppert, a first-term Republican who has taken such non-Tea Party stances as supporting a taxpayer-funded convention center hotel. "I know Oregon is beautiful, but we can boast about our good quality of life, too."