Blockbuster's Head of Digital Strategy Isn't Afraid of Apple, Netflix or Bankruptcy
Today, the two talk about Blockbuster's Droid X deal, why you can't sync your Droid X to your TV and how in the wide, wide world of sports can a company so tethered to its stores can survive the transition to all-digital. That last bit, of course, is the most relevant question given that Blockbuster owes close to $1 billion in debt, has been given extension after extension on a $42.4-million payment, has shuttered hundreds of stores and has delayed for months announcing some kind of a recapitalization plan, leading to rumors of inevitable bankruptcy, prepackaged or otherwise. Here's Carr's Q and Lewis's A:
Blockbuster is a brick-and-mortar business. As the head of the company's digital strategy, how do you reconcile that with your vision of the future?
Obviously in the long-term, it will all be digital. The question is, when? The migration from VHS to DVD has happened. Moving to fully digital will take a hell of a long time -- a lot longer than the most bullish digital folks believe. I believe there will be a hybrid of physical and digital for some time.