UT Austin and Dallas and Houston Power Providers Get Into the Energy-Sellin' Bidness
SBJ, which points out that UT's "licensed merchandise produces the most royalties of any of Collegiate Licensing Co.'s college programs" -- wonders if this'll be but the beginning of similar partnerships in both pro and college sports, a la teams' deals with branded credit cards, or just a novelty one-off. To which Branded Retail Energy's Larry Weil responds:
"This is not a gimmick. This is renewable energy at a competitive price. But when you combine it with the depth of passion people have for their university, it should be a powerful marketing platform, because you can give something to your school and do something green at the same time."